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Paid Report / Members Only

Maximising Profit through Attention

Ebiquity
and
Lumen Research
|
October 31, 2024
Brand Safety
Paid Report / Members Only

AI brand safety technology

Adalytics
and
|
August 7, 2024
Retail Media
Paid Report / Members Only

Retail Media Networks: Optimism Tempered with Caution

ANA
and
|
July 24, 2024
Pitches
Paid Report / Members Only

Cost of the Pitch II: The Rise of Value

ANA
and
4A's, Advertiser Perceptions
|
June 11, 2024
Agency Management
Paid Report / Members Only

The Acceleration of Principal Media

ANA
and
Reed Smith, PwC, Media Market Compliance, Cortex Media
|
May 14, 2024
User Identifiers
Paid Report / Members Only

Are user IDs declared consistently in ad auctions?

Adalytics
and
|
May 10, 2024
Agency Management
Paid Report / Members Only

Decoding Compensation Models and Implementing the Right Model

4A's
and
ANA
|
April 8, 2024
Made For Advertising
Paid Report / Members Only

Does Forbes operate made for advertising pages and transact mis-declared ad inventory?

Adalytics
and
|
March 20, 2024
Made For Advertising
Paid Report / Members Only

Are Amazon and other ad tech vendors serving ANA members’ ads on Made for Arbitrage websites in 2024?

Adalytics
and
|
March 11, 2024
Agency Management
Paid Report / Members Only

State of in-housing report 2023

ISBA
and
Alchemists Marketing Advisory, CvE
|
February 20, 2024
Agency Management
Paid Report / Members Only

In-housing set for rapid and continued growth at major multinationals

WFA
and
The Observatory
|
December 20, 2023
Carbon Emissions
Paid Report / Members Only

The State of Sustainable Advertising

Scope3
and
|
December 19, 2023
Supply Chain
Paid Report / Members Only

Programmatic Media Supply Chain Transparency Study: Complete Report

ANA
and
Lemonade Projects, TAG TrustNet, Reed Smith, Kroll
|
December 5, 2023
Brand Safety
Paid Report / Members Only

Does a lack of transparency create brand safety concerns for search advertisers?

Adalytics
and
|
November 28, 2023
Media Spend
Paid Report / Members Only

Media Budgets 2024, Annual WFA & Ebiquity Survey

WFA
and
Ebiquity
|
November 7, 2023
Paid Report / Members Only

The Pace Of Progress, 2024 Media Trends

Dentsu
and
|
October 4, 2023
Carbon Emissions
Paid Report / Members Only

Sustainability Sector Index 2023: establish your brand leadership

Kantar
and
|
October 4, 2023
Artificial Intelligence
Paid Report / Members Only

Marketers' approaches to Generative AI

WFA
and
|
September 25, 2023
Pitches
Paid Report / Members Only

New Business Barometer for H1 2023 - Global Media Agencies

Comvergence
and
|
September 21, 2023
Paid Report / Members Only

Finding the Gen X Factor

WPP (GroupM)
and
|
September 18, 2023
Diversity & Inclusion
Paid Report / Members Only

Guidelines for Getting Started When Investing with Diverse Media Companies Paper

4A's
and
ANA
|
September 6, 2023
Paid Report / Members Only

Media Reactions 2023: Braving the battleground

Kantar
and
|
September 4, 2023
Agency Management
Paid Report / Members Only

The Ripple Effect of Extending Payment Terms

4A's
and
|
August 30, 2023
Marketing Effectiveness
Paid Report / Members Only

Creating a Global Culture of Marketing Effectiveness

WFA
and
Ebiquity, IPA
|
August 23, 2023
Advertising To Children
Paid Report / Members Only

Are YouTube Advertisers Inadvertently Harvesting Data From Millions of Children?

Adalytics
and
|
August 17, 2023
Supply Chain
Paid Report / Members Only

The False Promises of Bid Shading

Cognitive
and
Alter Agents
|
August 10, 2023
Carbon Emissions
Paid Report / Members Only

The State of Sustainable Advertising, Q2 2023

Scope3
and
|
July 24, 2023
Pitches
Paid Report / Members Only

Cost of the Pitch: surprising insights that may make you rethink the process

4A's
and
ANA, Advertiser Perceptions
|
July 18, 2023
Paid Report / Members Only

Global Social Media Update 2023: The Landscape Is in Flux, but Social Keeps Growing

eMarketer
and
|
June 27, 2023
Carbon Emissions
Paid Report / Members Only

GARM Sustainability Quick Action Guide

WFA
and
Ad Net Zero
|
June 22, 2023
Agency Management
Paid Report / Members Only

Navigating the Use of Performance-Related Fees in Media Agency Agreements

Ebiquity
and
|
June 20, 2023
Supply Chain
Paid Report / Members Only

Programmatic Media Supply Chain Transparency Study - First Look

ANA
and
|
June 19, 2023
Streaming Wars
Paid Report / Members Only

Connected TV Explainer: What You Need to Know About a Shifting Landscape

eMarketer
and
|
June 16, 2023
Supply Chain
Paid Report / Members Only

Programmatic Advertising Trends Q2 2023: The Supply Chain Evolves, Programmatic Works Its Way Into Upfront Negotiations, and Post-Cookie Prep Stalls

eMarketer
and
|
June 8, 2023
Agency Management
Paid Report / Members Only

Media Contract Guidance for Advertisers, Focus on China

WFA
and
CANA, Ebiquity, FirmDecisions
|
June 7, 2023
Media Spend
Paid Report / Members Only

Global Ad Spend Forecasts, May 2023

Dentsu
and
|
May 31, 2023
Media Spend
Paid Report / Members Only

Worldwide Ad Spending Update 2023: Signs of Life Amid a Sluggish Rebound

eMarketer
and
|
May 11, 2023
Supply Chain
Paid Report / Members Only

Did Google mislead advertisers about TrueView skippable in-stream ads for the past three years?

Adalytics
and
|
May 8, 2023
Agency Management
Paid Report / Members Only

The Continued Rise of the In-House Agency: 2023 Edition

ANA
and
|
May 2, 2023
Supply Chain
Paid Report / Members Only

The Marketer’s Guide To Supply Path Optimization

Jounce Media
and
|
May 1, 2023
Paid Report / Members Only

Global Media Charter 3.0

WFA
and
|
April 25, 2023
Carbon Emissions
Paid Report / Members Only

The State of Sustainable Advertising, Q1 2023

Scope3
and
|
April 20, 2023
Supply Chain
Paid Report / Members Only

The State Of The Open Internet In 2023

Jounce Media
and
|
April 20, 2023
Agency Management
Paid Report / Members Only

Media Contract Guidance for Advertisers, Global Best Practice

WFA
and
Ebiquity, FirmDecisions
|
March 4, 2023
Retail Media
Paid Report / Members Only

Retail Media Explainer: What Marketers Should Know About This Advertising Juggernaut

eMarketer
and
|
February 16, 2023
Retail Media
Paid Report / Members Only

Retail Media Networks: A Forced Marriage or Perfect Partnership?

ANA
and
|
January 30, 2023
Supply Chain
Paid Report / Members Only

Second Programmatic Supply Chain Transparency Study (Summary)

ISBA
and
aop, PwC
|
January 18, 2023
Agency Management
Paid Report / Members Only

Global Agency Remuneration Trends: 2022 update

WFA
and
The Observatory International
|
December 19, 2022
Media Spend
Paid Report / Members Only

This year next year: global 2022 end-of-year forecast

WPP (GroupM)
and
|
December 5, 2022
Media Spend
Paid Report / Members Only

Magna Global Advertising Forecast, Winter Update

Interpublic Group
and
|
December 4, 2022
Agency Management
Paid Report / Members Only

Client-agency performance evaluations: 2022 update

WFA
and
Decideware
|
November 30, 2022
Carbon Emissions
Paid Report / Members Only

The Hidden Cost of Digital Advertising

Ebiquity
and
Scope3
|
November 23, 2022
Media Spend
Paid Report / Members Only

2023 Media Budgets flash survey results

WFA
and
Ebiquity
|
October 12, 2022
Agency Management
Paid Report / Members Only

Clients and Creativity

WFA
and
Contagious, The Observatory International
|
August 1, 2022
Agency Management
Paid Report / Members Only

Procurement 2022: The Good, the Bad, and the Ugly

ANA
and
|
July 28, 2022
Responsible Media
Paid Report / Members Only

Tackling Responsible Media

Ebiquity
and
|
July 18, 2022
Paid Report / Members Only

Modern Marketing Dilemmas

Kantar
and
|
March 10, 2022
Carbon Emissions
Paid Report / Members Only

The Rise of Sustainable Media

Dentsu
and
Microsoft
|
December 7, 2021
Streaming Wars
Paid Report / Members Only

Advanced TV, the questions to ask

ISBA
and
Ebiquity
|
May 14, 2021
Paid Report / Members Only

The Challenge of Attention

Ebiquity
and
Lumen Research, TVision
|
April 16, 2021
Cookie Deprecation
Paid Report / Members Only

Surviving the Cookie Apocalypse

Ebiquity
and
|
March 9, 2021
Contextual Advertising
Paid Report / Members Only

Digital Media Performance, The Power of Context

Ebiquity
and
Ideal Outcome, Brand Advance
|
November 12, 2020
Supply Chain
Paid Report / Members Only

Fixing the leaky bucket. How to optimise value from programmatic media buying

Ebiquity
and
|
October 8, 2020
Influencer Marketing
Paid Report / Members Only

Influencer marketing, end-to-end management

Ebiquity
and
|
October 8, 2020
Pitches
Paid Report / Members Only

Virtual Pitching, Steps to success in a world working from home

Ebiquity
and
|
October 8, 2020
Supply Chain
Paid Report / Members Only

Programmatic Supply Chain Transparency Study (Executive Summary)

ISBA
and
aop, PwC
|
May 6, 2020
Agency Management
Paid Report / Members Only

Media Transparency: Prescriptions, Principles, and Processes for Advertisers

ANA
and
Ebiquity, FirmDecisions
|
July 18, 2016