An effective, fair contract is vital for a harmonious relationship between advertisers and agency partners. The World Federation of Advertisers (WFA) and FirmDecisions collaborated to provide guidance on formulating Media contracts, aiming for maximum protection, transparency, and accountability.

Clarity is paramount, and contracts should be audited regularly, acknowledging the rapidly changing media landscape. While in-house legal teams craft many contracts, they might overlook the broader dynamics of the evolving media market.

Drawing on FirmDecisions' 24 years of global experience, this guide pinpoints ten pivotal areas in media agency contracts, such as the Master Services Agreement, digital media challenges, and data ownership. This concise guide equips both in-house and external legal teams to create robust, universally applicable contracts.