Ebiquity Transmit

From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say, reports Digiday

General

May 4, 2026

Publishers are increasingly alarmed by third-party content scraping for AI, which they see as more damaging than ad tech tax.

Executives argue scrapers take content without payment, ignore no-crawl signals and use publisher IP to build competing products.

Analysts say the scraper economy is being rebranded as agentic infrastructure, with many vendors extracting value at scale. Publishers want a marketplace to price and govern AI content use.

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TikTok recreates its ads for billboards through Vistar partnership, reports Digiday

Opinions

General

May 4, 2026

TikTok is expanding its out-of-home advertising through a preferred partnership with Vistar Media.

Rather than simply repurposing mobile ads, Vistar will recreate TikTok campaigns for billboards and other digital screens.

The managed service is available to advertisers already running TikTok campaigns, subject to minimum thresholds. TikTok will approve creative use of its brand assets and provide brand lift and on-platform performance metrics.

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Meta faces New Mexico trial that could force changes to Facebook, other platforms, reports Reuters

Opinions

General

May 2, 2026

Responsible Media

A New Mexico trial could force major changes to Meta’s platforms over claims they harm young users.

The state alleges Facebook and Instagram are addictive and fail to protect minors, seeking billions in damages and sweeping reforms.

Meta argues the demands are impractical and could force it to withdraw from the state. The case is part of wider US lawsuits targeting social media under public nuisance law.

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Microsoft Ads adds deeper reporting to Performance Max placements, reports Search Engine Land

Opinions

General

May 1, 2026

Artificial Intelligence

Microsoft Advertising is adding conversion and spend data to Performance Max placement reports.

The update gives advertisers clearer publisher-level insight into which placements drive outcomes, not just impressions or clicks.

Advertisers can use the data to scale strong placements, build audience strategies and exclude poor-fit URLs. The change makes automated campaigns more transparent and easier to optimise.

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Disney’s New CEO Is Exploring a Super App For Theme Park Tickets, Movies and More, reports Bloomberg

Opinions

General

May 1, 2026

Streaming Wars

Disney executives are exploring a “super app” that would make Disney+ the central hub for its wider ecosystem.

The app could combine streaming with park tickets, cruises, merchandise, games and other Disney services.

The idea is at an early stage, with no concrete development yet. New CEO Josh D’Amaro wants to break internal silos and expand Disney+ beyond a traditional streaming platform.

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Meta faces US lawmaker scrutiny over removal of lawyer ads for social media addiction cases, reports Reuters

Opinions

General

May 1, 2026

Lawsuits

US senators have criticised Meta for removing adverts from lawyers seeking clients for social media addiction lawsuits.

They argue the move limits access to legal support and protects Meta’s business model.

Meta says it is defending itself against lawsuits and will not allow ads recruiting plaintiffs. The company faces widespread litigation over claims its platforms harm young users’ mental health.

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Reddit Earnings For Q1 2026 Show +69.1% YoY Revenue Growth, Net Income Up By +679.8% YoY

+ 69% YoY Opinions

Earnings

May 1, 2026

Artificial Intelligence

Reuters reports:

Reddit shares rose over 12% after an upbeat revenue forecast highlighted gains from its AI-driven advertising tools.

First-quarter revenue grew 69% year on year, while daily active unique visitors rose 17% to 126.8 million.

Reddit’s AI ad platform helps target ads within relevant subreddit discussions and supports campaign creation. Analysts also see value in its content library for AI model training.

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Paramount+ Subscribers’ Sue Over Merger With Warner Bros. Discovery, reports Forbes

Opinions

M&A

May 1, 2026

Antitrust

Paramount+ subscribers have filed an antitrust lawsuit seeking to block a proposed Paramount-Skydance and Warner Bros. deal.

They argue the merger would reduce competition, raise prices, lower quality and threaten editorial diversity, including concerns over CNN ownership.

The suit also alleges political influence over CBS News. The deal faces wider regulatory scrutiny and industry opposition, with ongoing investigations and public criticism from Hollywood figures.

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OpenAI is Now Sharing Its Users' Data With Advertisers, reports AdWeek

Opinions

General

May 1, 2026

Privacy

OpenAI has updated its US privacy policy, formalising parts of the advertising infrastructure it has been building.

The changes state that OpenAI may receive purchase data from advertisers to measure ad effectiveness.

The policy also references sharing user information with marketing partners for third-party ad targeting and using user data to market OpenAI products, signalling a clearer shift towards becoming an ad platform.

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OpenAI starts laying foundations for ChatGPT ads in EU, reports Digiday

Opinions

General

May 1, 2026

Artificial Intelligence

OpenAI appears to be preparing to expand its advertising business into Europe.

A code update to its conversion tracking pixel adds consent management and country-level data fields, suggesting compliance with EU privacy rules.

The pixel is still developing and currently supports limited attribution. Early advertisers are using manual measurement, but broader rollout could shift OpenAI’s ads from brand testing towards performance marketing.

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Marketers question expensive AI visibility tools as inconsistent results fuel skepticism, reports Digiday

Opinions

General

May 1, 2026

Artificial Intelligence

Marketers are increasingly focused on AI visibility as AI summaries and chatbots reduce traditional search traffic.

New tools track how often brands appear in AI-generated answers, but results can be inconsistent and opaque.

Platforms such as Profound, Semrush and Ahrefs offer benchmarks, not definitive truth. Agencies say the market is early, costly and imperfect, but increasingly necessary as brands seek insight into AI-driven discoverability.

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Roblox Earnings For Q1 2026 Show +39.3% YoY Revenue Growth, Net Loss Up By +14.8% YoY

+ 39% YoY Opinions

Earnings

May 1, 2026

Advertising To Children

CNBC reports:

Roblox shares fell 18% after first-quarter results, as new child safety measures weighed on bookings and user growth.

Age-check rules restricted chat for unverified users, diluted communication for verified users and slowed new acquisition.

Roblox cut its 2026 bookings forecast by nearly $1 billion, despite beating quarterly estimates. The company says safety changes will support long-term growth, as it faces lawsuits over child protection failures.

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Apple Earnings For Q1 2026 Show +16.6% YoY Revenue Growth, Net Income Up By +19.4% YoY

+ 17% YoY Opinions

Earnings

May 1, 2026

Artificial Intelligence

FT reports:

Apple beat expectations with revenue of $111.2 billion, driven by strong iPhone 17 demand and a rebound in China.

The company forecast faster-than-expected growth for the current quarter, while Tim Cook prepares to hand leadership to John Ternus in September.

Despite record sales, investors remain concerned about Apple’s AI strategy, rising memory costs and future device growth. Apple also announced a $100 billion share buyback.

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Meta CEO Zuckerberg blames layoffs on capital spending, won't rule out more job cuts, reports Reuters

Opinions

General

Apr 30, 2026

Layoffs

Mark Zuckerberg told Meta employees planned layoffs are linked to rising AI capital spending.

He said Meta’s main costs are compute infrastructure and people, so heavier AI investment means reducing headcount.

Zuckerberg said the cuts are not driven by internal AI tool adoption or reorganisation, but did not rule out further layoffs. Meta plans to cut about 10% of staff in May.

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Meta raises $25 billion in bond sale after lifting AI spending plan, reports Reuters

Opinions

General

Apr 30, 2026

Artificial Intelligence

Meta has raised $25 billion through an investment-grade bond sale to help fund its growing AI infrastructure spending.

The move follows a $30 billion bond sale last year and comes after Meta lifted its 2026 capital expenditure forecast.

S&P maintained a stable outlook but said Meta’s AI investment is beginning to affect credit metrics. The company is also cutting costs, including in its metaverse business.

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Instagram cracks down on content aggregators, reports TechCrunch

Opinions

General

Apr 30, 2026

Instagram will stop recommending accounts that regularly repost content they did not create.

The policy, already applied to Reels, now extends to photos and carousels to boost original creators’ reach.

Aggregator accounts that simply re-upload others’ work will lose recommendation eligibility, though followers can still see their posts. Instagram says meaningful edits, commentary or creative additions count as original, while low-effort changes do not.

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Roku Earnings For Q1 2026 Show +22.4% YoY Revenue Growth, Net Income Up By +212.4% YoY

+ 22% YoY Opinions

Earnings

Apr 30, 2026

Streaming Wars

Variety reports:

Roku beat first-quarter earnings forecasts, reporting revenue of $1.25 billion and net income of $85.7 million.

Platform revenue rose 28%, driven by strong advertising and subscriptions growth, while devices revenue fell due to weaker player sales and promotions.

The company raised full-year adjusted EBITDA guidance to $675 million and expects continued double-digit Platform growth. Roku also highlighted record premium subscription sign-ups and a new CW content deal.

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Netflix wants you to watch Clips, its TikTok-like vertical video feed, reports TechCrunch

Opinions

General

Apr 30, 2026

Streaming Wars

Netflix is redesigning its mobile app and launching Clips, a vertical video feed for discovering content.

Clips will show personalised highlights from Netflix series, films and specials, helping users decide what to watch or play next.

The move reflects the wider shift towards mobile vertical video, though Netflix says it is not trying to copy TikTok but focus on moments valuable to members.

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Elon Musk testifies that xAI trained Grok on OpenAI models, reports TechCrunch

Opinions

General

Apr 30, 2026

Artificial Intelligence

Elon Musk has said xAI partly used distillation from OpenAI models to train Grok.

Distillation involves prompting public chatbots or APIs to help train rival AI models, a practice major labs are trying to curb.

Musk said such techniques are common across AI companies. His admission came during his lawsuit against OpenAI, where he also ranked Anthropic, OpenAI, Google and Chinese open-source models ahead of xAI.

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Elon Musk Takes the Stand for a Third Day in Lawsuit Against Sam Altman, reports WSJ

Opinions

General

Apr 30, 2026

Lawsuits

Elon Musk testified for a third day in his lawsuit seeking to stop OpenAI becoming a for-profit company.

He claims OpenAI and its founders misled him into funding a nonprofit mission, then shifted towards commercial aims.

OpenAI’s lawyer argued Musk knew about, supported and sought control of early for-profit plans, while highlighting OpenAI’s safety commitments and nonprofit governance structure.

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OpenAI, Meta Targeted in AI Child Safety Bill Senate Panel Backs, reports Bloomberg

Opinions

General

Apr 30, 2026

Responsible Media

A powerful US Senate committee has unanimously backed legislation targeting AI chatbot use by minors.

The bill would require companies such as OpenAI and Meta to enforce strict age verification and block minors from AI companions.

It would also ban chatbots from sending minors sexually explicit content or messages encouraging self-harm, amid growing concern over child safety.

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Apple says India antitrust body overstepping judicial authority as spat intensifies, reports Reuters

Opinions

General

Apr 30, 2026

Antitrust

Apple has accused India’s competition watchdog of exceeding its powers by demanding financial information in an iPhone apps antitrust case.

The company is challenging India’s penalty calculation law and says the regulator should wait before proceeding.

India’s Competition Commission says Apple has had enough chances to respond and submit details. Apple wants Delhi High Court intervention before a final hearing scheduled for May.

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Italy's media regulator asks EU to investigate Google AI search tools over publisher concerns, reports Reuters

Opinions

General

Apr 30, 2026

Artificial Intelligence

Italy’s AGCOM has asked the European Commission to investigate Google’s AI Overviews and AI Mode under the Digital Services Act.

The move follows publisher concerns that AI summaries reduce traffic to news sources, threatening revenues and media pluralism.

Publishers also warned about inaccurate AI-generated answers. AGCOM wants scrutiny of Google’s risk mitigation, algorithmic transparency and media freedom obligations, and will create a roundtable with platforms and publishers.

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TikTok EU-China data transfers should be allowed during appeal, Irish Supreme court confirms, reports Reuters

Opinions

General

Apr 30, 2026

Privacy

Ireland’s Supreme Court has confirmed TikTok can continue transferring EU user data to China while it appeals a regulatory order.

The Irish Data Protection Commission fined TikTok €530 million and ordered it to suspend transfers unless privacy compliance improved.

The court upheld a stay on the ban, citing limited temporary consumer risk and potentially severe harm to TikTok. TikTok denies sharing European user data with Chinese authorities.

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X upgrades its ad platform in long overdue overhaul, reports Digiday

Opinions

General

Apr 30, 2026

Artificial Intelligence

X has launched what it calls its biggest ever overhaul of advertising tools, using AI to improve campaign setup and contextual ad delivery.

The revamp aims to close long-standing gaps in X’s ad platform, which advertisers have criticised for weak performance and limited direct-response capabilities.

However, low CPMs, brand safety concerns and recent controversies continue to weigh on confidence. Analysts say stronger controls, transparency and results will be essential to win back spend.

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Meta opens its ad ecosystem to third-party AI tools, reports Digiday

Opinions

General

Apr 30, 2026

Artificial Intelligence

Meta is opening its ad ecosystem to third-party AI tools through new AI connectors, now in open beta for eligible advertisers globally.

The connectors will let advertisers link Meta ad accounts with tools such as ChatGPT and Claude to support campaign management, insights and creative testing.

Advertisers see efficiency gains, but remain cautious about how much access Meta will allow. Analysts say the move signals openness while also keeping advertisers tied to Meta’s ecosystem.

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Google Touts Its AI Ad Tech Adoption And New AI Max Features, reports AdExchanger

Opinions

General

Apr 30, 2026

Artificial Intelligence

Google has announced new features and campaign types for AI Max, its AI-based search and shopping bidding product.

AI Max has attracted hundreds of thousands of advertisers in its first year, while Performance Max now has four million advertisers eligible for ads in AI Overviews and AI Mode.

New additions include closed betas for shopping and travel campaigns, plus AI Brief, a conversational campaign setup tool using natural language. Google says automation will play a growing role as advertisers seek visibility in AI-driven search experiences.

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AMC Sees Second Chance to Win Ad Dollars for First Views of Long-Lasting Series, reports Variety

Opinions

General

Apr 29, 2026

Streaming Wars

AMC Global Networks is pitching advertisers a new premium ad product called “first streamer”.

It lets brands buy the first ad slot when a device watches an AMC programme for the first time, even if the show is older.

AMC argues streaming has redefined premieres, as viewers often discover series years later. The format aims to monetise higher-engagement moments and protect pricing power in increasingly commoditised digital inventory.

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Amazon Earnings For Q1 2026 Show +16.6% YoY Revenue Growth, Net Income Up By +76.7 YoY

+ 17% YoY Opinions

Earnings

Apr 29, 2026

Artificial Intelligence

CNBC reports:

Amazon beat first-quarter earnings and revenue expectations, helped by stronger-than-forecast AWS and advertising growth.

Revenue reached $181.52 billion, while AWS sales rose 28% to $37.59 billion, its fastest growth in over three years.

Amazon’s heavy AI and satellite investments pushed spending higher and reduced free cash flow. The company issued second-quarter sales guidance above analyst expectations.

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Meta Earnings For Q1 2026 Show +33.1% YoY Revenue Growth, Net Income Up By +60.9% YoY

+ 33% YoY Opinions

Earnings

Apr 29, 2026

Artificial Intelligence

Bloomberg reports:

Meta shares fell sharply after the company raised its 2026 capital expenditure forecast to $125 billion-$145 billion.

The increase reflects heavier AI infrastructure spending, higher component prices and data centre costs, renewing investor concerns about returns.

Meta beat first-quarter revenue expectations and gave broadly in-line guidance, but Zuckerberg offered limited detail on monetising AI investments. The company is also cutting jobs and facing youth safety litigation.

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Alphabet Earnings For Q1 2026 Show +21.8% YoY Revenue Growth, Net Income Up By +81.2% YoY

+ 22% YoY Opinions

Earnings

Apr 29, 2026

Artificial Intelligence

Reuters reports:

Alphabet beat quarterly revenue expectations as AI demand drove record growth at Google Cloud.

Revenue rose 22% to $109.9 billion, while Google Cloud revenue jumped 63% to $20 billion and operating income tripled.

The company raised 2026 capital spending plans to $180 billion-$190 billion, citing strong demand and constrained cloud capacity. Google also began selling its TPU chips directly to some customers.

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Microsoft Earnings For Q1 2026 Show +18.3% YoY Revenue Growth, Net Income Up By +23.1% YoY

+ 18% YoY Opinions

Earnings

Apr 29, 2026

Artificial Intelligence

WSJ reports:

Microsoft reported stronger-than-expected quarterly sales and profit, helped by robust Azure cloud growth and rising paid AI subscriptions.

Revenue rose 18% to $82.9 billion, while net income reached $31.8 billion. Copilot now has 20 million paid users, up 33% since January.

The company expects 13% to 15% revenue growth next quarter and remains confident in heavy AI investment, despite concerns over spending, software demand and its evolving OpenAI partnership.

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UN and CAN warn of AI-driven global information integrity crisis, reports The Media Leader

Opinions

General

Apr 29, 2026

Artificial Intelligence

The UN and Conscious Advertising Network warn that unchecked AI adoption in advertising threatens information integrity, democracy, journalism and the Sustainable Development Goals.

They argue advertisers fund digital information systems and should demand transparency, safeguards and accountability from AI companies and platforms.

The briefing says opaque AI-driven media buying can worsen fraud, disinformation and poor-quality content. It urges advertisers to back responsible AI tools, audit supply chains and prioritise spend with trusted publishers.

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Apple loses bid to pause App Store fee changes as case heads to Supreme Court, reports TechCrunch

Opinions

General

Apr 29, 2026

Antitrust

Epic Games has won another procedural victory against Apple in its App Store fees dispute.

A US appeals court ruled Apple must keep allowing developers to link to external payment options without charging commissions, for now.

The decision reverses a temporary pause Apple had secured while seeking Supreme Court review. The case’s final outcome will decide whether Apple can charge commissions on purchases made outside its US App Store.

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Roku’s $3 streaming service, Howdy, reaches 1M subs, per recent report, reports TechCrunch

Opinions

General

Apr 29, 2026

Streaming Wars

Roku’s low-cost, ad-free streaming service Howdy has passed 1 million subscribers, according to Antenna.

Launched in August 2025 at $2.99 a month, it offers around 10,000 hours of films and older TV shows.

Howdy gained almost 300,000 subscribers in its first month and has shown strong retention, outperforming average six-month rates for premium and specialist streaming services.

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The CW Teams With ESPN & Roku In Streaming Partnerships Unveiled During Upfront Push, reports Deadline

Opinions

General

Apr 29, 2026

Sports Marketing

The CW has struck streaming partnerships with ESPN and Roku to expand reach while avoiding launching another paid direct-to-consumer service.

Its 800 hours of annual sports programming will appear on ESPN’s app, while entertainment shows will stream on the Roku Channel the day after broadcast.

The deals include revenue sharing, promotion and The CW retaining ad sales rights. Roku will also carry 800 hours of CW library programming.

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Facebook and Instagram must do more to block under-13s, EU warns in Meta charges, reports Reuters

Opinions

General

Apr 29, 2026

Advertising To Children

EU regulators have charged Meta with breaching the Digital Services Act by failing to do enough to keep under-13s off Facebook and Instagram.

The European Commission says Meta’s age checks and removal measures are inadequate, and that its terms should translate into stronger child protection action.

Meta disputes the findings and says age detection is an industry-wide challenge. It plans to announce new measures and can respond before any final EU decision, with potential fines of up to 6% of global annual turnover.

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EU countries, lawmakers fail to reach deal on watered-down AI rules, reports Reuters

Opinions

General

Apr 29, 2026

Artificial Intelligence

EU countries and lawmakers failed to agree on proposed changes to the bloc’s AI Act after 12 hours of talks.

The revisions are part of a wider Digital Omnibus package intended to simplify digital rules and help European businesses compete globally. Disputes centred on whether industries already covered by sector-specific rules should be exempt from parts of the AI law.

Talks are expected to resume next month. Critics warned the delay creates uncertainty and could benefit Big Tech, while civil rights groups fear the changes may weaken protections.

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On witness stand, Elon Musk accuses Sam Altman's lawyer of trying to trick him, reports Reuters

Opinions

General

Apr 29, 2026

Lawsuits

Elon Musk accused OpenAI’s lawyer of trying to trick him during cross-examination in his lawsuit against OpenAI, Sam Altman and Microsoft.

Musk claims OpenAI misled him into funding a nonprofit mission before shifting to a for-profit structure that benefited executives and investors. He also said Microsoft’s investment made him fear OpenAI had been “captured”.

OpenAI argues Musk wanted control and is trying to strengthen his rival AI company, xAI. Musk seeks $150 billion in damages for OpenAI’s charitable arm and wants the company returned to nonprofit control.

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The Trade Desk's Jeff Green Tells Agencies We Want to Help After Months of Tension, reports AdWeek

Opinions

General

Apr 29, 2026

Supply Chain

The Trade Desk CEO Jeff Green said he understands the pressure facing ad agencies as margins tighten and the media ecosystem becomes more complex.

Speaking at Possible 2026, Green said agencies are being asked to deliver higher service levels while budgets shrink and AI reshapes the industry.

He argued that companies operating between advertisers and publishers are under growing strain, as more money is taken out of the middle of the supply chain.

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iProspect North America CEO to Depart, reports AdWeek

Opinions

General

Apr 29, 2026

Leadership Transitions

Liz Rutgersson is leaving her role as North America CEO of Dentsu media agency iProspect for a new opportunity.

Liz Vance, iProspect North America’s chief client officer, will help lead the agency alongside Will Swayne, Dentsu’s global practice president of media and integrated solutions.

Beth Ann Kaminkow, Americas CEO and global chief client officer, will also be closely involved. Dentsu said the new leadership structure is intended to provide stability, continuity and growth during the transition.

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Omnicom Sunsets Two More Agencies Under New Lola USA Brand, reports AdWeek

Opinions

General

Apr 29, 2026

Agency Management

Omnicom is merging 180 and adam&eveDDB New York to create Lola USA, bringing the Lola agency brand to the US for the first time.

The new agency will operate from New York and Los Angeles and will be led by CEO Agathe Guerrier and chief creative officer JD Jurentkuff.

The move is part of Omnicom’s wider effort to streamline its agency network following its acquisition of IPG, after retiring several legacy agency brands last year.

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WPP CFO says The Trade Desk operates in a smaller slice of the ad market, reports Digiday

Opinions

General

Apr 29, 2026

Supply Chain

WPP has downplayed the importance of The Trade Desk, saying it works with multiple DSPs and SSPs and makes buying decisions client by client.

Executives described the open internet as a relatively small and shrinking part of the advertising market, as more spend shifts to streaming, social and retail media.

The comments come amid tensions between agency groups and The Trade Desk over transparency, fees and control of programmatic buying. The dispute reflects a broader reassessment of the open web supply chain and who should manage it.

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Omnicom tests AI agents to cut out the ad tech middlemen, reports Digiday

Opinions

General

Apr 29, 2026

Artificial Intelligence

Omnicom says it has begun using AI agents to buy media directly from publishers for several clients.

The approach uses agent-to-agent buying to shorten the programmatic supply chain and reduce reliance on ad tech intermediaries that take fees from media budgets.

Omnicom sees this as a way to create more efficient, data-driven buying, supported by Acxiom’s first-party data. The move could benefit some publishers through closer direct relationships, but may also concentrate spend among fewer partners.

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Omnicom Earnings For Q1 2026 Show +69.2% YoY Revenue Growth, Net Income Up By +38.0% YoY

+ 69% YoY Opinions

Earnings

Apr 28, 2026

Agency Management

AdWeek reports:

Omnicom’s core operations generated $5.6 billion in first-quarter revenue, up 6.7% year on year, with EBITA margin improving to 14.8%.

Following its IPG acquisition, Omnicom plans to sell businesses worth about $3.2 billion in annual revenue and has already disposed of around $1 billion.

The group is also merging or closing agency brands, targeting major cost synergies and shifting towards faster-growing integrated media services.

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Spotify Earnings For Q1 2026 Show +8.2% YoY Revenue Growth, Net Income Up By +527.0% YoY

+ 8% YoY Opinions

Earnings

Apr 28, 2026

Audio Advertising

CNBC reports:

Spotify shares fell over 13% after soft guidance outweighed a first-quarter earnings beat.

Revenue rose 8% to €4.5 billion, while monthly active users increased 12% to 761 million. Premium subscribers grew 9% to 293 million.

For the second quarter, Spotify expects 778 million users and 299 million premium subscribers, below analyst expectations for paid growth. Operating income guidance also missed forecasts.

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YouTube testing new search experience, Ask YouTube, reports Search Engine Land

Opinions

General

Apr 28, 2026

Artificial Intelligence

YouTube is testing Ask YouTube, a conversational search feature designed to make video discovery more interactive.

The experiment lets users ask questions and receive structured answers combining text, long-form videos, Shorts and relevant video segments.

It is currently available to opted-in YouTube Premium members aged 18+ in the US, with plans to expand beyond Premium users later.

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FCC launches review of Disney broadcast licenses years ahead of schedule, reports CNBC

Opinions

General

Apr 28, 2026

Diversity & Inclusion

The FCC has ordered Disney to seek early renewal for eight ABC-owned station licences, citing its investigation into Disney’s DEI efforts.

Disney said its stations comply with FCC rules and serve local communities through trusted news and public-interest programming.

The move follows wider FCC scrutiny of media companies under Brendan Carr. Critics, including Commissioner Anna Gomez and First Amendment experts, called the review politically motivated and legally questionable.

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WPP Key Metric Slides as Main Segments Decline, reports WSJ

Opinions

General

Apr 28, 2026

WPP’s like-for-like revenue less pass-through costs fell 6.7% in the first quarter, driven by declines across its main units.

The drop reflected earlier client losses, though results were slightly better than analyst forecasts and ahead of the previous quarter.

Despite uncertainty from the Middle East conflict, WPP maintained full-year guidance. CEO Cindy Rose is pursuing a three-year turnaround plan, with growth expected to return in 2027.

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Australia to Tax Big Tech Companies That Don’t Pay for Local News, reports WSJ

Opinions

General

Apr 28, 2026

News Publishing

Australia plans to tax major tech companies 2.25% of local revenue if they do not pay media outlets for news distributed on their platforms.

The proposed levy would apply to large companies such as Meta, Google and TikTok, with liabilities reduced by commercial payments to Australian publishers.

The government says the measure supports journalism and democracy. Meta criticised it as a digital services tax, while Google said it already supports Australian journalism and rejects the need for the levy.

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Elon Musk says OpenAI was his idea, before executives looted it, reports Reuters

Opinions

General

Apr 28, 2026

Lawsuits

Elon Musk testified in his lawsuit against OpenAI, accusing Sam Altman and others of betraying the organisation’s original charitable mission.

Musk says OpenAI was his idea and claims executives turned it into a profit-seeking company. He is seeking $150 billion in damages for OpenAI’s charitable arm and wants the company returned to nonprofit control.

OpenAI argues Musk wanted control and only sued after failing to get it. The trial could affect OpenAI’s leadership, public image and potential IPO plans.

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Expert Opinions

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China's cyberspace regulator warns ByteDance apps, website over AI-content labelling, reports Reuters

Opinions

General

Apr 28, 2026

Artificial Intelligence

China’s cyberspace regulator has warned and penalised ByteDance platforms over failures to label AI-generated content properly.

The affected services are video editing apps Jianying and Maoxiang, and the Jimeng AI website. Regulators said they had not effectively implemented required AI content identification measures.

China introduced AI-content labelling rules in 2025. Authorities said platforms must comply with the law and that oversight will continue to protect the public interest and support orderly AI development.

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Expert Opinions

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Amazon Set to Sell OpenAI Tech After Microsoft Cedes Exclusivity, reports Bloomberg

Opinions

General

Apr 28, 2026

Artificial Intelligence

Amazon says it can now offer OpenAI models to AWS customers after Microsoft agreed to drop exclusive resale rights.

Some OpenAI models will be available in preview immediately, with the most powerful GPT models expected within weeks. AWS says customers have long requested access.

The move follows Amazon’s major investment in OpenAI and a wider cloud partnership. The companies are also working on tools for AI agents, while Amazon expects strong demand despite concerns over OpenAI’s ability to meet ambitious growth and infrastructure commitments.

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Expert Opinions

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OpenAI Misses Key Revenue, User Targets in High-Stakes Sprint Toward IPO, reports WSJ

Opinions

General

Apr 28, 2026

Artificial Intelligence

OpenAI has reportedly missed internal targets for ChatGPT users and revenue, increasing scrutiny of its vast data-centre spending commitments.

CFO Sarah Friar has raised concerns about whether revenue will grow fast enough to fund future computing contracts, while board members have questioned further capacity deals. OpenAI denies any rift between Friar and Sam Altman.

The company recently raised $122 billion and says its business remains strong. However, slower ChatGPT growth, competition from Gemini and Anthropic, and heavy infrastructure obligations are putting more pressure on costs, controls and IPO readiness.

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Expert Opinions

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Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM, reports AdWeek

Opinions

General

Apr 28, 2026

Artificial Intelligence

Snapchat is introducing AI Sponsored Snaps, allowing users to chat directly with branded adverts inside the app’s Chat tab.

The format lets users ask questions or choose preset prompts, with AI agents responding on behalf of advertisers. A travel brand, for example, could answer questions about destinations or hotels.

After the interaction, users may be directed to the advertiser’s website or app to complete a purchase. The new agentic ad product gives brands a more conversational route to Snapchat’s 900 million monthly active users.

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Expert Opinions

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As holdcos sour on The Trade Desk, Stagwell goes all in, reports Digiday

Opinions

General

Apr 28, 2026

Supply Chain

Stagwell is partnering with The Trade Desk to embed Koa-powered AI agents into its media buying technology stack.

The agents will not buy media independently, but will help speed up campaign setup, audience development, segmentation and troubleshooting while keeping traders in control.

The deal contrasts with recent agency concerns about The Trade Desk’s transparency and fees. Stagwell says it remains confident in the platform and sees the partnership as a way to shape, rather than follow, the future of agentic media buying.

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Expert Opinions

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Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve, reports Digiday

Opinions

General

Apr 28, 2026

Measurement

Walmart Data Ventures is expanding Scintilla with a new Media Data Feed API that lets advertisers share Walmart first-party retail and operational data with agencies and tech partners.

The API provides near real-time, non-media commerce signals, including inventory, store-level trends and regional performance across online and in-store sales. Walmart says this will improve planning, optimisation and measurement beyond traditional ad attribution.

Omnicom has early access and says the data helps brands understand total marketing impact across Walmart’s ecosystem. Walmart says one CPG client using the feed achieved stronger sales lift, household reach and buyer win-back.

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Expert Opinions

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Stagwell aims to increase working media with FreeWheel-powered marketplace, reports The Media Leader

Opinions

General

Apr 27, 2026

Supply Chain

Stagwell is integrating its media acquisition layer with FreeWheel’s Curation Hub and Buyer Cloud to improve streaming TV ad buying.

The partnership will power Stagwell Curate, a centralised marketplace for curated premium inventory and preferred supply relationships.

Stagwell says the move will increase working media, improve auction win rates, reduce buying friction and give advertisers better data access, transparency, optimisation and control over programmatic supply.

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Expert Opinions

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Google’s AI Power Over Android Ecosystem Targeted by EU, reports Bloomberg

Opinions

General

Apr 27, 2026

Antitrust

EU regulators have proposed measures to make Google open Android more fully to rival AI services.

The European Commission wants competing AI tools to interact effectively with Android apps and access key features, such as voice activation, on terms comparable to Google’s Gemini.

The proposals are not yet a formal order or investigation, but are intended to guide compliance with the Digital Markets Act. Google criticised the move, warning it could raise costs and weaken privacy and security protections.

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Expert Opinions

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Paramount Requests FCC Approval for Hefty Middle East Ownership, reports WSJ

Opinions

M&A

Apr 27, 2026

Paramount is seeking FCC approval for Middle Eastern sovereign wealth funds to take a major equity stake as part of its Warner Bros Discovery acquisition.

The proposed investment from Saudi Arabia, Qatar and Abu Dhabi funds would mean foreign investors indirectly own nearly 50% of Paramount equity interests. FCC rules normally cap foreign ownership of broadcast licence holders at 25% unless approved.

Paramount says the filing is standard and not a closing condition. The Ellison family and RedBird would remain the biggest owners and retain voting control after the deal.

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Expert Opinions

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Meta Is Preparing to Have to Undo Its Manus Acquisition After China Ban, reports WSJ

Opinions

M&A

Apr 27, 2026

Artificial Intelligence

Meta is preparing to unwind its $2.5 billion acquisition of AI startup Manus after China blocked the deal on national security grounds.

Undoing the purchase could be difficult because Meta has already integrated Manus technology and investors have received payouts. Beijing has reportedly set a short deadline to restore Manus’s Chinese assets and remove transferred data or technology from Meta.

The case signals China’s tougher stance on foreign control of strategic AI assets. It may deter other Chinese founders from moving technology abroad, while also worrying foreign investors.

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Expert Opinions

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Microsoft, OpenAI change terms of deal so startup can court Amazon and others, reports Reuters

Opinions

General

Apr 27, 2026

Artificial Intelligence

Microsoft and OpenAI have loosened their exclusive cloud agreement, allowing OpenAI to sell its models through rivals including Amazon and Google Cloud.

Microsoft remains OpenAI’s primary cloud partner and keeps rights to its intellectual property through 2032, plus a capped share of revenue. OpenAI still commits to major Azure spending.

The revised deal gives OpenAI more flexibility to grow its enterprise business and secure computing power, while helping Microsoft reduce dependence on OpenAI and potentially ease antitrust scrutiny.

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Expert Opinions

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China Bans Meta’s Acquisition of Manus on National Security Grounds, reports WSJ

Opinions

M&A

Apr 27, 2026

Artificial Intelligence

China has blocked Meta’s $2.5 billion acquisition of AI startup Manus on national security grounds and ordered the deal to be unwound.

Regulators are concerned about foreign control of Chinese-origin AI technology and the possibility that other startups could move abroad without approval. Meta says the transaction complied with the law.

Unwinding the deal could be complicated because Meta has already integrated Manus tools into some products and former investors have been paid out. The decision reflects broader US-China tensions over AI, investment and strategic technology.

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Expert Opinions

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EU broadcasters say Digital Fairness Act should target Big Tech, not them, reports Reuters

Opinions

General

Apr 27, 2026

News Publishing

European broadcasters and media groups are urging the EU to ensure its planned Digital Fairness Act targets Big Tech rather than already regulated publishers and broadcasters.

They warn that a broad, one-size-fits-all approach could damage media business models, journalism and pluralism.

The groups say features such as autoplay, recommendations and personalised advertising are not automatically harmful and are important to media revenues. They want the law to focus on areas with real responsibility gaps and apply proportionate, evidence-based rules.

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Expert Opinions

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Magnite launches media buying agent with ties to Disney, reports AdAge

Opinions

General

Apr 27, 2026

Artificial Intelligence

Magnite has launched a media buying agent designed to automate campaign tasks, respond to performance signals and help buyers access premium supply through a conversational interface.

Kepler and MiQ are testing the tool with Disney Advertising inventory to address connected TV programmatic challenges. Magnite is also updating SpringServe to improve yield, pricing and demand visibility.

The launch reflects the wider shift towards agentic media buying. Magnite says it will support third-party agents and open standards, aiming to avoid closed systems and reduce concerns about agent overload.

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Expert Opinions

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Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Standards, reports AdWeek

Opinions

General

Apr 27, 2026

Influencer Marketing

Omnicom Media Group’s influencer agency Creo is launching an agentic AI tool to identify and fix brand suitability issues in creator content.

Built using Google’s Gemini, Veo and Nano Banana models, the feature can flag and edit risky material, such as content that breaches brand safety rules or accidentally promotes a competitor.

Creo says the tool could reduce the need for costly reshoots and extra editing, helping brands manage creator campaigns faster and more efficiently.

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Expert Opinions

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Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region, reports AdWeek

Opinions

General

Apr 27, 2026

Leadership Transitions

Dentsu is strengthening its Americas leadership as part of a push to regain momentum, especially in North America.

Beth Ann Kaminkow has been promoted to CEO of the Americas and chief global client officer, with a focus on closer client relationships and integrated growth.

The group has also appointed Christena Pyle as North America chief client experience officer and Steve Albany as executive vice-president of growth and partnerships. The moves follow wider restructuring, recent leadership changes and job cuts across Dentsu’s international business.

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Expert Opinions

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Study Finds A Third of New Websites are AI-Generated, reports 404 media

Opinions

General

Apr 27, 2026

Artificial Intelligence

Researchers using Internet Archive data found that about a third of websites created since 2022 are AI-generated or AI-assisted.

The study estimated that by mid-2025, around 35% of newly published websites showed signs of AI involvement, rising from virtually none before ChatGPT’s launch.

Researchers tested concerns about AI’s impact on the web and found evidence that it is making online writing less semantically diverse and more positive in tone. However, they did not find clear evidence that AI-generated sites were increasing falsehoods or reducing source links.

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Expert Opinions

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Walmart Targets Small Businesses With Streaming Ad Marketplace, reports AdWeek

Opinions

General

Apr 27, 2026

Streaming Wars

Walmart is launching Connect Select, a new marketplace that lets brands buy streaming TV ads through Walmart DSP.

Advertisers will be able to access inventory from Vizio and premium publishers including Warner Bros. Discovery, alongside supply from platforms such as FreeWheel, Index Exchange, Magnite and PubMatic.

The move is designed to make TV advertising easier for small and medium-sized businesses selling through Walmart’s marketplace, while expanding Walmart Connect’s retail media capabilities into connected TV.

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Expert Opinions

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Roku Taps Consumer Data From Best Buy, Instacart, Others in Roku Curate Offer to Advertisers, reports Variety

Opinions

General

Apr 27, 2026

Measurement

Roku has launched Roku Curate, a new advertising product designed to help brands measure whether streaming ads drive outcomes such as purchases or other customer actions.

The platform gives advertisers access to first-party data from partners including Best Buy, Fandango, Criteo, Fetch, Kroger Precision Marketing and Instacart.

Roku says the tool will offer more transparent buying and measurement around premium connected TV inventory. It also aims to strengthen direct relationships with advertisers as demand grows for quality data and clearer proof of performance.

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Expert Opinions

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Disney is shaking up its streaming data teams as a top exec leaves, reports Insider

Opinions

General

Apr 27, 2026

Leadership Transitions

Disney is reorganising its streaming commerce, data and identity teams as senior product executive Ajay Arora leaves after nearly five years.

Arora, who previously worked at Netflix and Amazon, led teams focused on commerce, growth and account management for Disney’s streaming business.

The changes will move commerce and identity into the product management organisation, while data product and engineering will sit closer to Disney’s advertising platform and monetisation teams. The aim is to make streaming more central to Disney’s relationship with fans and improve data-driven decision-making.

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Expert Opinions

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Big Brands Boost Creator Spending, but Smaller Firms Dominate the Deals, reports WSJ

Opinions

General

Apr 27, 2026

Influencer Marketing

Creator marketing is attracting more advertiser interest, but spending is not keeping pace with consumer attention or the growing number of creators seeking brand deals.

Major marketers such as Unilever are expanding creator partnerships, while others remain cautious because of measurement challenges and unfamiliar buying processes. Smaller and direct-to-consumer brands still dominate sponsorship activity.

Creators and agencies argue that long-term, cross-platform partnerships work better than one-off posts, but budget and time pressures often push brands towards short-term deals. Finding the right creator fit remains a key challenge.

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Expert Opinions

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Meta eyes CTV expansion to fuel its next wave of ad growth, reports Digiday

Opinions

General

Apr 27, 2026

Streaming Wars

Meta is exploring a move into connected TV advertising, holding early talks with supply-side platforms, ad servers, TV manufacturers and publishers.

The likely model would extend Meta’s targeting and optimisation tools into third-party streaming inventory, similar to its Audience Network. That could let advertisers reach viewers on TV while measuring outcomes on mobile.

Such a move would expand Meta’s performance advertising strength onto the biggest screen and compete more directly with Amazon, Google and emerging performance CTV platforms. No launch is confirmed, and plans remain exploratory.

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Expert Opinions

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A new Republican privacy bill could be worse than no standard at all, reports The Verge

Opinions

General

Apr 24, 2026

Privacy

The SECURE Data Act is a new Republican-led attempt to create a US national data privacy law, alongside a separate bill covering financial data.

It would limit data collection, give users access and deletion rights, and require opt-in consent for sensitive data. However, it would not let individuals sue or require universal opt-out tools.

Privacy advocates say the bill would weaken protections in states such as California and Maryland by preempting stronger local laws. Business groups support it, arguing a single national standard would reduce complexity for companies.

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Expert Opinions

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Media sustainability initiative launched to tackle nature restoration, reports The Media Leader

Opinions

General

Apr 24, 2026

Responsible Media

Media in Service of Nature has launched to encourage brands, agencies and media owners to dedicate a small share of campaign spend to UK nature recovery.

Co-founded by Ecologi, giffgaff and MG OMD, the movement asks brands to commit at least 0.1% of campaign budgets to verified restoration projects.

The initiative has already unlocked £250,000 and aims to reach £1 million by the end of 2026. Support has funded tree planting, habitat restoration, peatland work and biodiversity projects, with hopes of raising over £200 million by 2030.

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Expert Opinions

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OpenAI announces GPT-5.5, its latest artificial intelligence model, reports CNBC

Opinions

General

Apr 24, 2026

Artificial Intelligence

OpenAI has launched GPT-5.5, saying the model is stronger at coding, computer use, data analysis, research and creating documents or spreadsheets.

The release comes less than two months after GPT-5.4, reflecting the rapid pace of AI development as OpenAI competes with Google and Anthropic.

OpenAI says GPT-5.5 can solve unclear problems with less guidance, but it is classed as a high cybersecurity risk. It is rolling out first to paid ChatGPT and Codex users, with API access expected soon.

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Expert Opinions

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Google Plans to Invest Up to $40 Billion in Anthropic, reports Bloomberg

Opinions

General

Apr 24, 2026

Artificial Intelligence

Google will invest $10 billion in Anthropic, with a further $30 billion possible if the AI startup meets performance targets.

The deal deepens their partnership, giving Anthropic expanded access to Google Cloud and TPU computing capacity as demand grows for products such as Claude Code. Anthropic also recently secured major backing from Amazon.

The relationship is strategically complex: Google is both a key investor and supplier, while also competing with Anthropic in AI tools for businesses and coding. The deal highlights the growing scale and circular nature of AI infrastructure financing.

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Expert Opinions

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US judge dismisses Musk's fraud claims in OpenAI case at his request, plans to proceed to trial, reports Reuters

Opinions

General

Apr 24, 2026

Lawsuits

A US judge has dismissed Elon Musk’s fraud claims against OpenAI and Sam Altman at Musk’s request, narrowing the case before trial.

The lawsuit will still proceed on claims of breach of charitable trust and unjust enrichment. Jury selection is due to begin on Monday, with opening arguments expected Tuesday.

Musk alleges OpenAI abandoned its founding mission by creating a for-profit structure after he left its board. He is reportedly seeking $150 billion in damages, with proceeds directed to OpenAI’s charitable arm.

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US Justice Department intervenes in xAI challenge to Colorado tech law, reports Reuters

Opinions

General

Apr 24, 2026

Artificial Intelligence

The US Justice Department has intervened in xAI’s lawsuit challenging Colorado’s new AI regulation law.

The department argues the law violates equal protection rules by requiring companies to prevent unintended discriminatory outcomes while allowing some diversity-related discrimination. xAI also claims the law breaches free speech protections.

The intervention escalates the case into a broader clash between the Trump administration and Colorado over state-level AI regulation. The federal government favours a single national framework rather than separate state rules.

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Expert Opinions

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DOJ Met With TV Station Executives as Part of Sports TV Probe, reports WSJ

Opinions

General

Apr 23, 2026

Sports Marketing

The US Justice Department has met local TV station operators as part of its antitrust probe into the sports media market.

Officials sought views on the shift of sports from broadcast television to streaming and how it may affect consumers and local stations. Sports are crucial to stations because they drive audiences, advertising and support for local news.

The investigation is still early but may involve demands for information from sports leagues, TV networks and station owners. Some executives also urged scrutiny of networks moving content behind streaming paywalls.

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Expert Opinions

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Comcast Earnings For Q1 2026 Show +5.3% YoY Revenue Growth, Net Income Down By -38.5% YoY

+ 5% YoY Opinions

Earnings

Apr 23, 2026

Sports Marketing

CNBC reports:

Comcast beat first-quarter revenue and earnings expectations, helped by NBCUniversal’s strong sports schedule and smaller broadband customer losses.

The company lost 65,000 broadband customers, far fewer than a year earlier, while adding 435,000 mobile lines. It is trying to stabilise broadband through more competitive pricing and mobile bundles.

NBCUniversal’s revenue surged thanks to the Super Bowl, Winter Olympics and NBA All-Star Weekend, boosting advertising and Peacock subscriptions. Peacock reached 46 million subscribers, though losses widened, with profitability expected to improve soon.

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Meta, Microsoft Plan Cuts, Buyouts That May Affect 23,000 Jobs, reports Bloomberg

Opinions

General

Apr 23, 2026

Layoffs

Meta and Microsoft are preparing workforce reductions that could affect up to 23,000 jobs as both companies try to cut costs while investing heavily in artificial intelligence.

Meta plans to cut about 8,000 employees from 20 May and leave 6,000 roles unfilled. Microsoft is offering voluntary buyouts to thousands of US workers, potentially covering about 8,750 people.

Both companies are spending heavily on data centres and AI infrastructure. The moves reflect a wider Big Tech push to streamline operations while funding rapid AI expansion.

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Expert Opinions

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Brazil regulator approves deeper probe into Google's news content use, reports Reuters

Opinions

General

Apr 23, 2026

Antitrust

Brazil’s antitrust watchdog has approved a deeper investigation into Google’s use of journalistic content and whether it abuses its dominant market position.

The case began in 2019 over Google’s collection and display of news content in search results. Regulators now say newer AI features that summarise information directly in search may have changed the competitive impact.

Officials are concerned publishers depend structurally on Google for audience reach while Google may extract value from their content without fair compensation. Google says the decision misunderstands how its products work.

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Expert Opinions

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Fox Just Gave Its Ad Portfolio a Massive AI Upgrade, reports AdWeek

Opinions

General

Apr 23, 2026

Artificial Intelligence

Fox is launching Fox AdStudio, an AI-driven advertising platform designed to give clients real-time insights across its portfolio.

The tool will use AI to analyse content and audience behaviour, helping brands place messages at more relevant moments across Fox properties, including Tubi.

The launch comes ahead of the upfronts and supports Fox’s new positioning around turning “passion into performance”. Ads chief Jeff Collins said the product was shaped by client and market feedback on what advertisers need most.

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Expert Opinions

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Warner Bros. Discovery Shareholders Overwhelmingly Approve Paramount Megadeal, but Vote Against Exit Pay Packages for Zaslav and Other Execs, reports Variety

Opinions

M&A

Apr 23, 2026

Warner Bros Discovery shareholders have overwhelmingly approved Paramount Skydance’s $111 billion takeover, moving the deal closer to completion.

However, investors voted against executive compensation packages tied to the merger, including a potential payout worth hundreds of millions of dollars for chief executive David Zaslav. The vote is advisory and non-binding.

The deal still needs regulatory approval in the US and Europe and faces opposition from politicians, unions and industry figures. If completed, it would combine major Hollywood, streaming, news and cable assets under Paramount Skydance.

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Expert Opinions

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Google changes budget pacing rules for scheduled campaigns, reports Search Engine Land

Opinions

General

Apr 22, 2026

Google is changing how Ads budgets are paced for campaigns with ad schedules, so they will now aim to spend the full monthly budget even if ads run only on limited days.

From 1 June, campaigns will pace towards the standard monthly limit of 30.4 times the daily budget, rather than adjusting spend based on the number of active days in the schedule.

Daily and monthly caps are unchanged, but advertisers with restricted schedules may see spending become more concentrated on active days. That could affect pacing, performance expectations and budget planning.

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Advertisers are optimistic about Netflix’s dynamic ad options, reports Marketing Brew

Opinions

General

Apr 22, 2026

Streaming Wars

Netflix is already selling advertising around its 2027 Women’s World Cup coverage, offering brands dynamically inserted ads during the live broadcasts.

The move is part of Netflix’s wider effort to strengthen its advertising business, which has grown steadily since the ad tier launched in 2022. Advertisers are interested in the live opportunity, but many remain cautious about costs and whether the technology suits their audience needs.

Dynamic ad insertion allows personalised adverts in real time, but it is still developing. Agencies see promise, though large-scale live streaming remains technically challenging and expensive for some brands.

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Expert Opinions

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Amazon Ads partners with Global to bring commercial audio brands to Amazon DSP, reports The Media Leader

Opinions

General

Apr 22, 2026

Audio Advertising

Amazon Ads has partnered with Global to make the broadcaster’s commercial audio inventory available through Amazon DSP in the UK.

The deal links Amazon’s shopping, browsing and streaming signals with Global’s digital audio audiences across online, mobile, the Global Player app and smart speakers, including Alexa. Advertisers will also gain measurement and attribution tools aimed at proving performance.

The partnership strengthens Amazon DSP’s position as a larger media-buying hub as it adds more entertainment inventory. Global’s podcast portfolio is also expected to become available later this year.

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Publishers advised to seek defensible strategies in new search era, reports The Media Leader

Opinions

General

Apr 22, 2026

News Publishing

Enders Analysis says publishers are losing referral traffic as audiences increasingly get news through AI summaries, social platforms and aggregators rather than visiting publisher sites directly.

The report argues that strong engagement alone is not enough, because much of the commercial value created by journalism is captured elsewhere. Scoops still matter, but they no longer provide the lasting advantage they once did.

Instead, publishers are urged to focus on habit-forming strategies built around engagement, routine and community. Recurring formats, strong editorial voices and well-chosen verticals are seen as key to building loyalty and long-term value.

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Expert Opinions

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Lawmakers seek to override state data privacy laws with new bill, reports CNBC

Opinions

General

Apr 22, 2026

Privacy

Two US data privacy bills would create a single national standard for how technology and financial services companies handle user data, overriding many existing state laws.

The measures would give consumers rights to access, correct and delete personal data, and to opt out of targeted advertising and data sales. However, they would not give individuals the right to sue companies for privacy breaches.

Backed by leading House Republicans, the bills are intended to replace the current patchwork of state rules. Supporters hope the proposals will gain enough momentum for initial votes as soon as next month.

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OpenAI in talks to commit up to $1.5bn to private-equity joint venture, reports FT

Opinions

General

Apr 22, 2026

Artificial Intelligence

OpenAI is committing up to $1.5 billion to a new joint venture aimed at speeding up the use of AI tools in businesses and strengthening its position in the enterprise market.

The venture, internally called DeployCo, will work mainly with private equity portfolio companies to help embed OpenAI’s technology into operations. Investors including TPG, Bain and Brookfield are expected to contribute billions more.

The move reflects OpenAI’s effort to outpace Anthropic in enterprise AI. It is betting that the main barrier is no longer the technology itself, but companies’ ability to deploy it effectively.

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OpenAI Poaches Airbnb Executive to be First Director for EMEA, reports Bloomberg

Opinions

General

Apr 22, 2026

Leadership Transitions

OpenAI has appointed Emmanuel Marill as its first managing director for Europe, the Middle East and Africa, signalling a stronger push into international markets.

Based in Paris, Marill joins from Airbnb and will help oversee OpenAI’s regional expansion as demand for products such as ChatGPT and Codex grows. The company is also trying to win more business customers abroad.

The move comes as Europe debates dependence on US AI providers and as OpenAI faces questions over its regional infrastructure plans. Even so, the company says business subscriptions across EMEA have risen sharply.

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Australia asks Roblox, Minecraft to detail child safety measures, reports Reuters

Opinions

General

Apr 22, 2026

Responsible Media

Australia’s internet regulator has ordered gaming platforms including Roblox, Minecraft, Fortnite and Steam to explain how they protect children from grooming, sexual exploitation and radicalisation.

The eSafety Commissioner has issued legally enforceable notices seeking details on safety systems, staffing and child protection measures. Companies that fail to respond could face heavy daily fines.

The move reflects rising concern that gaming platforms can act as social spaces where offenders first contact children before shifting them to private messaging services. It also comes amid wider legal and regulatory pressure on Roblox over child safety.

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LinkedIn names insider Daniel Shapero as new CEO, reports Reuters

Opinions

General

Apr 22, 2026

Leadership Transitions

LinkedIn has appointed chief operating officer Daniel Shapero as its new chief executive, replacing Ryan Roslansky with immediate effect.

Shapero is a longtime company insider who joined LinkedIn in 2008. Microsoft is turning to him to help steer the professional network through a period of rapid AI-driven change.

LinkedIn has more than 1.3 billion members and contributed 6.3% of Microsoft’s annual revenue in 2025. The company has also named Mohak Shroff president of Platforms and Digital Work.

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Australian social media ban marred by weak platform checks, tech providers say, reports Reuters

Opinions

General

Apr 22, 2026

Advertising To Children

An industry body for age-checking suppliers says problems enforcing Australia’s social media ban for under-16s reflect how platforms use the technology, not limits in the technology itself.

The group argues age-assurance tools can work accurately at scale, but platforms are not applying them consistently, particularly at account creation, and often still rely too heavily on self-declared ages or internal age estimates.

The comments come as Australia’s eSafety regulator investigates major platforms over suspected breaches. Companies face heavy fines if compliance does not improve.

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The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table, reports AdWeek

Opinions

General

Apr 22, 2026

Supply Chain

The Trade Desk is redesigning Kokai’s signature periodic table interface, moving advertisers towards a more customisable layout as part of wider platform changes.

The update marks a shift away from one of Kokai’s most distinctive features. Some advertisers say the standard all-in-one table is being phased out in favour of a layout that looks more like a spreadsheet.

The Trade Desk says the periodic table remains part of Kokai, but users will soon be able to tailor what they see based on their workflows. The change appears aimed at reducing friction and making the platform easier to use.

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WPP Restructures Commerce Expertise Into One Team, reports AdWeek

Opinions

General

Apr 22, 2026

Agency Management

WPP is launching WPP Commerce as the first major structural change under chief executive Cindy Rose’s turnaround plan.

The new unit brings together commerce expertise from across the group’s agencies and is intended to support the four core parts of WPP’s business: media, creative, enterprise solutions and production.

Brent Taylor, previously chief executive of Barrows, has been appointed global chief executive of WPP Commerce. The move forms part of Rose’s Elevate28 plan, which aims to return WPP to growth by 2028.

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PayPal Goes After Streaming TV Advertisers With New Adtech Deals, reports AdWeek

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General

Apr 22, 2026

Streaming Wars

PayPal is expanding its advertising ambitions into streaming with a new product designed to improve targeting and measurement.

Its new Curated Ads offering uses PayPal’s transaction data to build audiences that advertisers can reach through partners including Warner Bros. Discovery, Spectrum Reach and Tubi.

PayPal combines its purchase data with publishers’ audience information to refine targeting, then measures sales by matching ad impressions with verified transactions made through PayPal.

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YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S., reports Variety

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General

Apr 22, 2026

Audio Advertising

Google and YouTube have partnered with SiriusXM on a specific part of the ad market: audio adverts served alongside YouTube content such as podcasts, music and talk shows.

Under the deal, SiriusXM Media will become the exclusive US advertising representative for YouTube’s audio inventory, giving brands access to guaranteed audio impressions at scale.

The arrangement is due to begin in autumn 2026 and will use AdsWizz technology. SiriusXM says it will help advertisers reach large, engaged audiences in audio-first environments with targeting and measurement similar to YouTube’s wider ad offering.

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NFL Makes Its Case to FCC During Regulatory Scrutiny, reports WSJ

Opinions

General

Apr 22, 2026

Sports Marketing

The NFL has met senior FCC officials to defend its media-rights strategy as US regulators examine the shift of live sport towards streaming.

The league argued that its longstanding antitrust exemption helps avoid higher costs and greater confusion for viewers, and said most of its games still remain on free broadcast television. It added that streamed or cable games are also shown in local markets.

The scrutiny comes as the FCC and Justice Department assess whether the migration of sport to streaming is harming consumers, broadcasters or competition. Regulators are particularly concerned about cost, access and anticompetitive behaviour.

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