TikTok has launched TikTok Ads MCP, allowing advertisers to connect AI agents directly to its ads platform.
The tool lets AI systems plan, launch and optimise campaigns, handling creatives, bids, budgets and targeting without manual dashboard work.
At TikTok World, the platform also announced new ad formats, creator discovery tools, AI video integrations, Smart+ updates, commerce features, TikTok Growth Max and TikTok GO, reflecting a wider push into automation, performance and on-platform discovery.