Google is expanding native checkout across Search, YouTube and Gemini through Universal Cart, letting shoppers buy from multiple merchants without leaving Google.
Retail partners include Sephora, Target, Nike, Walmart, Wayfair and Shopify, though Google says merchants still own transactions.
The company also announced new AI Mode ad formats, including conversational ads, sponsored recommendations and explainers, plus Ask Advisor, an AI layer to help marketers manage campaigns, reporting and workflows across Google’s ad products.