OpenAI has expanded its self-serve ads manager to the UK in beta, six weeks after wider US availability, making it the fifth market with access after the US, Canada, Australia and New Zealand.
UK advertisers can now register, add payment details, set budgets, bids and pacing, upload ads, launch campaigns and view performance. They also gain cost-per-click buying alongside CPM.
The move should meet strong UK demand and reduce reliance on sales teams, but analysts say OpenAI must prove trust, attribution and supply quality, especially in a stricter regulatory environment.