Emissions data reveals the environmental impact of digital advertising. This quarter's update refines the Scope3 emissions model and widens its geographical and channel reach.

The report highlights the effects of climate risk on advertiser campaigns. Offering in-depth insights and actual campaign data, it guides marketers and tech providers towards emission-reducing opportunities. As the industry shifts towards sustainability, balancing emissions with performance, attention, and privacy is crucial.

Key findings: Streaming ads produce 7.2M metric tons of emissions yearly, comparable to 1.4M US homes' annual electricity. Tailored strategies are essential for emission reduction across channels. Climate risk inventory emissions are high, underperforming by 13%. However, 36% of 'green inventory' also ranks high in performance, attention, and privacy.