The Adalytics study has uncovered significant issues within Google's Search Partner network. A Fortune 500 brand initially found their ads on unauthorized websites, including ones with pirated content, explicit material, and sanctioned Iranian sites.

Further investigation by Adalytics revealed this was a widespread problem affecting various high-profile entities, including government agencies and major brands. These ads were found on sites that were either inappropriate or in direct violation of sanctions and brand safety measures.

The study highlighted the challenges in ensuring brand safety within Google's extensive advertising network. Despite efforts by advertisers to control their ad placements, many found their ads on problematic sites. This lack of transparency and control over ad placements presents significant risks to brand reputation and compliance, particularly for those in regulated industries. The inability for advertisers to obtain detailed reports on where their ads appear further complicates risk management.