Since 2018, Jounce Media has diligently collected data from every ads.txt, app-ads.txt, and sellers.json file, and closely monitored over $600 million of annual programmatic ad spend from 2020 onwards. 

This rigorous research has produced the sector's most extensive supply path optimisation database, spanning 1,000,000 websites, 500,000 mobile apps, and 50,000 CTV apps. Based on these insights, Jounce Media has authored 50 research reports, hold monthly webinars, and update programmatic seller profiles daily. 

For a concise synthesis of their findings, "The Marketer's Guide To Supply Path Optimization" delineates the intricacies of the programmatic supply chains and offers actionable strategies for marketers navigating RTB auctions.