Amid economic turbulence, 2022's global advertising growth is predicted at 6.5%, a dip from the earlier 8.4% due to China's underperformance. Excluding China, growth is slated at 8.1%. Over a three-year period, factoring in pandemic variations, advertising from 2019-2022 has a compound annual growth rate of 8.8%, mirroring the 8.7% from 2016-2019.

Factors driving optimism include limited downturns in specific channels, digital media expansion, and major advertisers' revenue surges. Additionally, low unemployment and burgeoning businesses suggest a promising outlook. For 2023, global advertising is pegged at 5.9% growth, anticipating a rise to 6.2% in 2024.

Pertinent data highlights revised growth expectations chiefly for China and the U.S., collectively contributing to 55.5% of 2022's advertising revenue. By 2025, U.S. pay TV will access less than half its homes. Retail media's 2022 forecast stands at $110.7 billion. Significantly, excluding China, Google and Meta secured 42.7% of 2022's entire advertising share.