2023 global ad forecasts reveal changes from previous predictions. Digital advertising is set for growth, but outcomes will vary across regions. Worldwide media ad spending will grow 5.8%, nearing $900 billion, largely due to digital's mild resurgence. Meanwhile, traditional ads face a 1.1% decline.

Digital ad growth is pegged at 9.5% for 2023, crossing $600 billion, doubling since 2018. Despite this surge, the global growth pattern will echo 2022's trajectory. By 2025, digital spending is anticipated to cover over 70% of all ad expenses.

Asia-Pacific, especially China and India, is expected to dominate 2023's ad spending. China's ad market aims for a robust comeback post-2022 challenges. India's growth trajectory is forecasted to shine until 2027. While the US holds significant global shares, a slight dip is projected in 2023.