In H1 2023, COMvergence assessed 1,771 media account moves and retentions (1,200 advertisers in total) across 47 countries totalling $14.4B (+10% vs. H1 2022). The US accounts for 45% of the total spend reviewed globally.

Wavemaker came out as the top global media agency network in new business results with a total new business value of +$1,2B thanks to the retentions of several top clients (incl. Huawei in China ($315M), Adobe in the US ($140M)). 

Zenith ranked second by scoring a total new business value of +$581M including the win of Adobe in Europe / Asia ($150M) and the retention of L’Oréal in Spain/Portugal ($130M). Initiative holds the third position (+$555M) thanks to the major win of Constellation Brands ($534M) in the US.

At the group level, Publicis Media ranks first with a total new business value of +$3,3B thanks to the global win of Pfizer ($1.5B), LVMH in N.A. ($360M), Signet Jewelers and Walgreens in the US ($475M). 

Mediabrands takes the 2nd place with a net billings gain of +$1,7B, whilst GroupM ranks 3rd with the largest total retained billings ($1,1B).