David Ellison’s vision to transform Paramount into a tech-media hybrid, through its merger with Skydance, is a necessary step in an industry increasingly influenced by tech giants.

Ellison’s plan to enhance Paramount+ with advanced algorithms is crucial. Effective recommendation systems are essential for boosting viewer engagement and reducing churn. However, Paramount must invest significantly in data science and machine learning to compete with industry leaders like Netflix. Without this, the promise of a more stabilised revenue stream might fall short.

Integrating AI into content creation and operational workflows can significantly enhance efficiency and reduce costs. However, it cannot replace the human touch essential for storytelling. Over-reliance on technology could result in homogenised content that lacks emotional depth. Paramount must balance using AI to enhance creativity – not dictate it.

But perhaps more importantly, with Paramount’s legacy and Skydance’s tech-driven approach, success of the merger will highly depend on cultural integration. Ellison and his team must prioritise creating a unified culture that embraces innovation while respecting traditions. Not an easy feat, requiring strong leadership to build the right synergies and effectively combine its strengths.

Ellison’s strategy is ambitious and potentially transformative, and I am keen to see it unfold. If executed properly, it could become an exemplary story of successful evolution. If not, it risks becoming another case of unmet potential.

Skydance Media CEO David Ellison outlined a vision for Paramount Global as a hybrid technology-media company, drawing inspiration from his mentor Steve Jobs. The merger aims to integrate Skydance’s tech prowess with Paramount’s legacy, enhancing Paramount+ through improved algorithms and advanced advertising technology.

Ellison emphasised the symbiotic relationship between art and technology, proposing the use of AI to streamline content creation. The partnership with Oracle for cloud-based animation and collaborations with Disney and Marvel exemplify Skydance’s tech-driven approach.

Jeff Shell, joining as president, praised Ellison’s unique blend of creative and technical skills, anticipating significant transformations for Paramount.