The New York Times (NYT) gained 260,000 digital subscribers in Q3, bringing its total to over 11 million, with digital subscription revenue up 14.2% year-over-year. NYT’s growth was driven by diversified content beyond news, including games, sports, and lifestyle sections, which also boosted digital ad revenue by 8.8%.
Meanwhile, The Washington Post (WaPo) faced setbacks, losing 250,000 subscribers after owner Jeff Bezos blocked an endorsement for Kamala Harris.
NYT remains focused on its own expansion, attributing resilience to its broad content strategy, direct subscriber relationships, and bundling approach, despite declining social media and search traffic.