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Meta's Community Notes won't apply to paid ads. Marketers still have questions, reports WSJ

General

Jan 17, 2025

Meta Platforms, the owner of Facebook and Instagram, has announced its new "Community Notes" feature, enabling users to crowdsource annotations on organic posts deemed misleading or lacking context. However, the feature will not apply to paid advertisements, unlike a similar system on X.

The initiative has left advertisers uncertain about its impact, especially on organic brand and influencer posts, which form a significant part of marketing campaigns. Some fear brands may move away from organic content to avoid potential criticism.

Meta, which derives 96% of its revenue from ads, plans to roll out Community Notes in the U.S. in coming months.

Primary Source Earnings Report

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Expert Opinions

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Advertisers with hair on fire brace for US TikTok ban, reports Reuters

General

Jan 17, 2025

Advertisers heavily reliant on TikTok are scrambling to prepare for a potential U.S. ban on the app, set for Sunday unless ByteDance divests its U.S. assets. The looming ban could disrupt $11 billion in annual ad spending, much of which may shift to Instagram and YouTube Shorts.

TikTok has continued to pitch new advertising tools despite uncertainty, while brands and influencers rush to download data to preserve their content.

TikTok’s dominance in U.S. social media advertising, growing from 2% in 2020 to 20%, has been driven by its influence on e-commerce and young audiences, with significant revenue at stake.

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Expert Opinions

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IAB expands Gold Standard to include CTV and retail media, reports The Media Leader

General

Jan 16, 2025

IAB UK has expanded its Gold Standard certification to include connected TV (CTV) and retail media, requiring alignment with IAB measurement standards.

CTV companies must adopt IAB Tech Lab tools to standardise video delivery and ad tracking, while retail media networks must meet shared definitions for metrics like ad impressions and viewability, audited by ABC. A new sustainability pillar aims to cut carbon emissions via tools to reduce ad inefficiencies. Other updates include measures against scam ads and made-for-advertising sites.

IAB CMO James Chandler called for industry support, emphasising the benefits of transparency and tackling ad fraud. Compliance is required by 30 April.

Primary Source Earnings Report

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Expert Opinions

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Marketers cut spend in main media as cautious approach continues, reports The Media Leader

General

Jan 16, 2025

The latest IPA Bellwether Report reveals a net 4.3% reduction in main media marketing budgets in Q4 2024, the largest drop since early 2021.

Video saw its first decline in four years (-10.7%), alongside sharp cuts in audio (-17.4%), OOH (-12.8%), and publishing (-10.2%). Overall marketing budgets grew modestly by 1.9%, benefiting channels like events (+12.3%) and PR (+6.8%). Experts attribute this shift to economic uncertainty, government policies, and a deepening short-term mindset prioritising measurable returns.

Despite cautious growth, pessimism about financial prospects prevails, with marketers seeking stability and opportunities for long-term brand investment.

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TikTok and 5 other Chinese firms hit by EU privacy complaints, reports Reuters

General

Jan 16, 2025

Austrian advocacy group Noyb has filed privacy complaints against six Chinese companies, including TikTok, Shein, Xiaomi, and AliExpress, for allegedly transferring EU user data to China in violation of GDPR rules. The group argues such transfers are unlawful due to China’s lack of equivalent data protection standards.

Complaints were filed in four European countries, seeking fines of up to 4% of the firms' global revenue and an immediate halt to data transfers.

TikTok, already under scrutiny in the U.S. and EU, faces additional investigations for failing to prevent election interference in Romania’s presidential vote.

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Biden administration looks for ways to keep TikTok available in the U.S., reports NBC

General

Jan 16, 2025

President Joe Biden’s administration is exploring options to keep TikTok operational in the U.S. despite a scheduled ban on Sunday, stemming from a law requiring ByteDance to divest its U.S. operations over national security concerns. Officials suggest TikTok users shouldn’t expect an immediate shutdown, with discussions ongoing about delaying enforcement.

President-elect Donald Trump has indicated plans to negotiate a resolution post-inauguration. Meanwhile, TikTok faces a potential Supreme Court ruling on its First Amendment challenge.

Without a sale or extension, TikTok could cease updates and services. Lawmakers emphasise divestiture as the only viable solution to address security and data-sharing concerns.

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In AI copyright case, Zuckerberg turns to YouTube for his defense, reports TechCrunch

General

Jan 15, 2025

Meta CEO Mark Zuckerberg defended the company's use of the pirated e-book dataset LibGen to train its Llama AI models, comparing it to YouTube's management of pirated content. In a deposition for the copyright case Kadrey v. Meta, Zuckerberg claimed limited knowledge of LibGen but argued against blanket bans on such datasets.

Plaintiffs allege Meta knowingly used LibGen and other sources like Z-Library, despite internal warnings about legal risks, to train Llama models. The lawsuit, involving authors like Sarah Silverman, accuses Meta of exploiting copyrighted materials without proper licensing.

The case adds to ongoing legal challenges faced by AI companies.

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Google inks deal with The Associated Press to bring more real-time info to Gemini, reports TechCrunch

General

Jan 15, 2025

Artificial Intelligence

Google is collaborating with The Associated Press to integrate a real-time news feed into its Gemini chatbot, aiming to enhance the relevance and timeliness of search results. While no launch date has been specified, this feature reflects Google's broader efforts to collaborate with news publishers to refine AI capabilities.

Such partnerships are common across the AI industry, with OpenAI and others forming similar agreements to access publisher content for training purposes. However, studies suggest these deals have not always improved AI accuracy.

Despite this, financial challenges in the news industry are likely to drive further collaboration with AI firms.

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OpenAI and The New York Times debate copyright infringement of AI tech companies in first trial arguments, reports Digiday

General

Jan 15, 2025

Artificial Intelligence

The New York Times has sued OpenAI and Microsoft for allegedly using its copyrighted content to train AI models, claiming this harms its ad revenue and subscriptions. OpenAI and Microsoft argue this use falls under "fair use," as it transforms data for non-commercial purposes. The Times alleges AI systems improperly reproduce content, bypass paywalls, and misuse time-sensitive information, while the defence contends AI does not store copyrighted material but processes data differently.

This case, alongside similar lawsuits, could shape the future legality of AI's use of copyrighted materials.

Judge Sidney Stein has yet to decide if the case will proceed.

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OpenAI to fund four new Axios Local newsrooms, reports Axios

General

Jan 15, 2025

News Publishing

OpenAI will fund Axios’ expansion into Pittsburgh, Kansas City, Boulder, and Huntsville as part of a three-year partnership. The deal allows ChatGPT to summarise and link Axios stories while giving Axios access to OpenAI’s technology for AI-driven systems to scale local journalism.

Axios currently operates in 30 cities, with 2 million newsletter subscribers and plans to grow to 100 cities. This marks OpenAI's first newsroom funding initiative, complementing its existing support for local journalism.

The collaboration reflects a trend of AI companies partnering with media outlets, despite legal challenges over copyright and cautious approaches by some publishers.

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The Trade Desk Is Acquiring Advertising Metadata Startup Sincera, reports AdExchanger

M&A

Jan 15, 2025

The Trade Desk (TTD) has announced plans to acquire metadata and media telemetry startup Sincera, marking its second public acquisition after Adbrain in 2017. Sincera, founded in 2022, provides independent ad tech metadata, valued for its objectivity by publishers, advertisers, and vendors.

Post-acquisition, Sincera will access new data, such as transaction insights, enabling richer insights into publisher inventory and ad spend. Sincera will continue working with existing customers during a transition period. TTD, a former Sincera client, shares its commitment to supporting the open internet.

The deal highlights potential synergies and aims to improve the digital advertising supply chain.

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German defence and foreign ministries depart from Elon Musk's X, reports Reuters

General

Jan 15, 2025

Germany's foreign and defence ministries have announced plans to shift their public communications away from Elon Musk's X platform due to dissatisfaction with its direction. The defence ministry cited growing unease, while the foreign ministry said it would strengthen its presence on BlueSky.

This decision follows Musk's controversial interventions in European politics, including criticism of German Chancellor Olaf Scholz and support for far-right leaders. The ministries aim to counter disinformation on X while using platforms like WhatsApp for official communication.

Recent weeks have also seen universities and institutions leaving X, potentially weakening the platform's role in verified information sharing.

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TikTok seeks to reassure U.S. employees ahead of Jan. 19 ban deadline, reports Reuters

General

Jan 15, 2025

TikTok has assured its 7,000 U.S. employees that their pay, benefits, and employment are secure, even if the Supreme Court upholds a law requiring the app's sale or banning it by 19 January. The company, owned by China-based ByteDance, stated in an internal memo that its offices will remain open and it is actively planning for various scenarios.

If the law is enforced, new downloads of TikTok would be banned, and services would degrade over time. President-elect Donald Trump has called for an extension to address the issue after his inauguration on 20 January.

TikTok aims to protect employees and its 170 million U.S. users.

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Meta warns India antitrust ruling could force roll back of features, hurt business, reports Reuters

General

Jan 15, 2025

Meta may need to "roll back or pause" features in India following an antitrust directive banning WhatsApp from sharing user data with Meta for advertising.

The Competition Commission of India (CCI) found Meta abused its dominance by coercing WhatsApp users into accepting a 2021 privacy policy that expanded data collection, imposing a $24.5 million fine and a five-year ban on the practice. Meta argues the ruling undermines personalised ads on Facebook and Instagram, impacting its business.

The company has challenged the decision, criticising the CCI’s lack of technical expertise. The Indian appeals tribunal will hear Meta’s case this week.

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TikTok prepares for US shutdown from Sunday, sources say, reports Reuters

General

Jan 15, 2025

TikTok plans to shut its app for U.S. users starting Sunday if the Supreme Court does not block the impending federal ban, which mandates halting new downloads while allowing existing users temporary access. TikTok intends to display a pop-up directing users to a website about the ban and offer an option to download their data.

ByteDance, TikTok’s parent company, continues to seek a delay, arguing the ban violates First Amendment rights.

President Biden’s law requires ByteDance to sell its U.S. assets by January 2025, though President-elect Trump aims to pursue a political resolution after his inauguration.

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Sam’s Club launches creative and media review, reports AdAge

General

Jan 15, 2025

Sam’s Club has launched a comprehensive agency review covering creative, media, social, influencer, production, and data services. Incumbents Arnold and Horizon Media are defending their accounts, with pitches set for March and decisions expected in May. The review follows the 2023 departure of Chief Membership and Marketing Officer Ciara Anfield. Interim CMO Joe DeMiero currently oversees marketing.

Sam’s Club, a Walmart subsidiary, reported strong growth, with $22.9 billion in quarterly sales and $111 million in media spend in the first 9 months of 2024.

Publicis Groupe, WPP, Stagwell, and Dentsu are among expected contenders for the June 2025 assignments.

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Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto, reports Digiday

General

Jan 15, 2025

Gaming / Metaverse

Walmart has launched its first e-commerce experience for physical goods on the metaverse platform Zepeto, allowing users to purchase real-world versions of virtual clothing items directly through the app. This marks Walmart’s third metaverse initiative, following collaborations with Roblox and its own virtual platform.

Zepeto, with 20 million monthly users, enables Walmart to gather data on consumer preferences, particularly from Gen Z, as users engage with virtual clothing from Walmart’s No Boundaries brand.

By integrating virtual and physical shopping, Walmart aims to enhance its presence in the metaverse and explore new opportunities in virtual identity-driven commerce.

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SEC Sues Elon Musk Over Twitter Stock Buys, Escalating Long-Simmering Feud, reports WSJ

M&A

Jan 14, 2025

The SEC has sued Elon Musk, alleging he misled shareholders by delaying the disclosure of his Twitter stock purchases, saving over $150 million. The lawsuit claims Musk violated the 13-D rule, requiring disclosure of stakes exceeding 5% within 10 days. Musk disclosed his stake 11 days late, allegedly harming investors who sold shares at lower prices.

The SEC seeks to recover Musk’s savings and impose fines. Musk called the lawsuit baseless, accusing the SEC of overreach.

The case, coinciding with SEC leadership changes, highlights tensions over regulatory enforcement, with Musk’s alliance with incoming President Trump raising potential conflicts of interest.

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Apple and Amazon fight off $600 million UK lawsuit over alleged collusion, reports Reuters

General

Jan 14, 2025

Apple and Amazon have successfully blocked a £494 million lawsuit in the UK alleging they colluded to remove resellers of Apple and Beats products from Amazon’s marketplace, reducing competition. Consumer law academic Christine Riefa brought the case on behalf of 36 million British consumers.

The Competition Appeal Tribunal dismissed the case, citing insufficient independence and robustness in Riefa’s representation due to third-party litigation funding. Both companies had argued the case lacked merit.

The tribunal’s decision, which stops the lawsuit at an early stage, is notable given the typically low threshold for certification in such cases.

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OpenAI appoints one of Wall Street’s most powerful dealmakers to its board, reports FT

General

Jan 14, 2025

Leadership Transitions

OpenAI has appointed billionaire investor Adebayo Ogunlesi to its board as the company transitions to a for-profit public benefit corporation amid growing competition. Ogunlesi, co-founder of Global Infrastructure Partners, is known for his expertise in global investments and infrastructure, including a recent $30bn fund with backing from Microsoft and Nvidia to build data centres.

His appointment follows significant corporate restructuring at OpenAI, including Sam Altman’s reinstatement as CEO. Ogunlesi expressed commitment to responsibly advancing AI infrastructure.

OpenAI’s shift to a for-profit model has drawn criticism, including from Elon Musk, and is under regulatory scrutiny in Delaware.

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Meta to Cut Roughly 5% of Staff, Targeting Lowest Performers, reports Bloomberg

General

Jan 14, 2025

Meta Platforms is cutting around 5% of its 72,000 employees, equating to approximately 3,600 roles, through performance-based terminations. Affected employees will be notified from February 10, with the company planning to hire replacements.

CEO Mark Zuckerberg stated the move aims to strengthen the workforce by prioritising high performers and aligning with Meta’s "year of efficiency" strategy. This follows prior layoffs that reduced headcount by 10% in 2023. Meta will provide severance packages and focus on areas like artificial intelligence, smart glasses, and social media innovation in 2024.

Other companies, including Microsoft, are making similar performance-based cuts.

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Brazil says Meta hate speech policy changes do not fit with local law, reports Reuters

General

Jan 14, 2025

Responsible Media

The Brazilian government has expressed serious concerns over Meta’s recent changes to its hate speech policy, stating they may violate Brazilian legislation. Meta has relaxed restrictions on discussions about contentious topics like immigration and gender identity and ended its U.S. fact-checking programme.

While Meta claims the changes aim to enhance freedom of expression and currently limit fact-checking adjustments to the U.S., Brazil's solicitor general criticised the hate speech policy changes, which apply to Brazil.

The government is demanding clarification from Meta and will hold a public hearing to discuss the issue with experts later this week.

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Dentsu Americas CEO Michael Komasinski Is Out, reports AdWeek

General

Jan 14, 2025

Leadership Transitions

Dentsu Americas CEO Michael Komasinski has left the company and will join ad tech firm Criteo as CEO on 15 February. Giulio Malegori, Dentsu’s global COO, will serve as acting CEO while retaining his current role.

Komasinski, who joined Dentsu over five years ago, was appointed Americas CEO in July 2023 after roles at Merkle and Razorfish. Malegori, a 15-year Dentsu veteran, praised the evolving demands of marketing clients for innovation and measurable business value.

Dentsu’s leadership team, including regional CEOs and practice heads, will support Malegori in leading the Americas operations during the transition.

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Criteo Names Michael Komasinski as CEO Following Months-Long Search, reports AdWeek

General

Jan 14, 2025

Leadership Transitions

Criteo has appointed Michael Komasinski as its new CEO, effective 15 February, succeeding Megan Clarken, who will remain as an advisor during the transition.

Komasinski, formerly Dentsu Americas CEO, brings extensive agency experience, including roles at Merkle, Razorfish, and Nielsen. His leadership is expected to strengthen Criteo’s position as a key player in retail media, a rapidly growing ad channel projected to reach $60 billion in U.S. spend this year.

Industry experts view his agency background as a strategic asset, potentially steering Criteo towards a more agency-focused growth approach amidst competition from Amazon, Google, and Meta.

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Meta and Google stand to win ad share from TikTok ban, reports Axios

General

Jan 14, 2025

A potential U.S. ban on TikTok is expected to benefit Meta and Google significantly, with Meta’s Instagram and Facebook projected to capture 22.5% and 17.1% of TikTok’s reallocated ad spend, respectively, while YouTube could gain 10.7%, according to eMarketer.

Other platforms like Snapchat, Pinterest, and X may collectively receive 18.3%. Connected TV and digital media companies could claim 30%. Meta’s Reels and Google’s Shorts, heavily invested in as TikTok rivals, are well-positioned for gains.

Advertisers are prepared to shift budgets immediately if the ban proceeds, though reports of a potential sale to Elon Musk’s X could alter the landscape.

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Google Search Faces First UK Probe Under Tougher Digital Rules, reports Bloomberg

General

Jan 14, 2025

The UK’s Competition and Markets Authority (CMA) has launched its first investigation under new antitrust rules into Alphabet's Google, focusing on its dominance in online search and advertising. The CMA will determine if Google should be designated as having "strategic market status," which could lead to stricter oversight.

The new rules grant the CMA enhanced powers to demand information, impose fines, and enforce remedies to promote competition.

The investigation will assess whether Google’s practices hinder competition and innovation in these markets.

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A casino is getting into the ad-network business as commerce media continues to surge, reports Insider

General

Jan 14, 2025

Casino and entertainment-resort company Mohegan has partnered with data firm LiveRamp to launch the first casino media network, enabling advertisers to target customers at its resorts in the US, Canada, and South Korea.

The network utilises kiosks, slot machines, digital signage, and its app and loyalty program, offering up to 200 million monthly ad impressions. Initially targeting existing partners like venue vendors and local businesses, Mohegan plans to expand to off-site media targeting. With disposable income customers, the network appeals to luxury brands.

This move taps into the booming retail media market, which saw $54.85 billion in US spending last year.

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US lawmakers urge Biden to extend TikTok Jan. 19 ban deadline, reports Reuters

General

Jan 14, 2025

Two Democratic lawmakers have urged Congress and President Joe Biden to extend the 19 January deadline for ByteDance to sell TikTok’s US assets or face a ban. ByteDance’s lawyer argued it would be impossible to complete a sale in time, warning a ban would shut down the app used by 170 million Americans.

Senator Edward Markey plans to propose a 270-day extension, citing the app’s cultural and economic significance. President-elect Donald Trump has requested a delay to address the issue after his inauguration.

Without an extension, new downloads will be blocked, and TikTok’s services will gradually cease functioning.

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The UK wants to do its own thing on AI regulation, suggesting a divergence from U.S. and EU, reports CNBC

General

Jan 14, 2025

Artificial Intelligence

The UK plans to take an independent approach to AI regulation, diverging from the EU's comprehensive framework and the fragmented US model. Ministers, including Feryal Clark, emphasise collaboration with AI firms like OpenAI to embed safety measures early.

While Labour has pledged AI-specific regulation, no formal laws have been announced, leaving businesses uncertain. Critics warn that the UK's "wait and see" strategy risks missing critical regulatory opportunities. Advocates suggest a flexible, sector-specific approach could balance innovation and oversight.

The UK also seeks to leverage its data for sovereign AI capabilities, aiming to position itself as a global AI leader.

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China Discusses Sale of TikTok US to Musk as One Possible Option, reports Bloomberg

M&A

Jan 14, 2025

Chinese officials are considering Elon Musk acquiring TikTok’s US operations if the app faces a ban, though they prefer it remains under ByteDance ownership. TikTok’s appeal against the ban is pending at the US Supreme Court, but justices signal they may uphold the law.

Discussions suggest Musk’s involvement could align with his connections to President-elect Trump and benefit his companies like X and xAI. Beijing retains influence due to its "golden share" in ByteDance and export rules restricting algorithm sales.

ByteDance prioritises fighting the ban, but a sale could value TikTok US at $40–50 billion, raising complex legal and operational challenges.

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EU reassesses tech probes into Apple, Google and Meta, reports FT

General

Jan 14, 2025

The European Commission is reassessing its investigations into tech giants Apple, Google, and Meta under the Digital Markets Act (DMA), potentially altering or scaling back cases launched since March 2023.

The review coincides with president-elect Donald Trump’s return, which has emboldened US tech firms to challenge EU enforcement, citing over $30bn in fines. EU regulators face pressure to maintain strict oversight, despite shifting priorities and political implications. Mark Zuckerberg has called on Trump to oppose EU penalties, while lawmakers urge the Commission to uphold the DMA.

Final decisions on cases are paused, though technical work continues amid growing tensions.

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As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations, reports Digiday

General

Jan 14, 2025

Influencer Marketing

Influencer agencies are increasingly using generative AI to streamline creator vetting, reducing the process from weeks to minutes. AI tools analyse social posts for brand alignment and flag potentially unsuitable content, but human review remains essential to address inaccuracies and biases.

Agencies like Open Influence and Obviously have integrated AI solutions to scale campaigns and improve efficiency, while software like Lightricks' SafeCollab is under development, offering self-service vetting tools.

Although AI aids efficiency, concerns over its impact on creators, akin to programmatic advertising’s effects on news outlets, highlight the need for balanced human oversight in influencer marketing strategies.

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Expert Opinions

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Judge Sides Against Google In Privacy Suit Over Children's Data, reports MediaPost

General

Jan 13, 2025

Advertising To Children

Google must face claims it violated children's privacy by tracking YouTube activity to serve targeted ads, a California federal judge ruled. The case, initiated in 2019 by parents including Nicole Hubbard, alleges Google engaged in "highly offensive" privacy violations under state laws, despite a $170 million federal settlement in a similar case. While Google argued the data collection was routine and disclosed, the judge found the allegations plausible.

Claims against YouTube channel operators, such as Cartoon Network and Mattel, were dismissed as the focus was on Google’s actions.

The lawsuit could proceed under state privacy and consumer-protection laws.

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Omnicom Added As Defendant In Flywheel Trade Secrets Suit, reports MediaPost

General

Jan 13, 2025

Omnicom Group has been named as a defendant in a trade secrets lawsuit against Flywheel Digital, the digital commerce agency it acquired from Ascential plc. Plaintiff Compass Marketing alleges Omnicom knowingly used stolen trade secrets from Flywheel, including to secure Amazon's media account. The amended complaint, filed in Maryland, raises the damages sought to over $24 billion and references Omnicom CEO John Wren’s statements about leveraging Flywheel’s capabilities.

Omnicom declined to comment but disclosed indemnity insurance and a buy-side warranty to protect against potential liabilities linked to the acquisition.

The lawsuit highlights allegations of misappropriation of confidential information.

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US Supreme Court rebuffs Meta bid to avoid advertisers' lawsuit, reports Reuters

General

Jan 13, 2025

The U.S. Supreme Court declined to hear Meta’s appeal to block a multi-billion-dollar class action lawsuit by advertisers accusing the company of inflating its ad reach metrics. Plaintiffs allege Meta overestimated potential viewers by up to 400%, basing metrics on social media accounts rather than unique individuals.

The 9th U.S. Circuit Court of Appeals upheld the class action, allowing potentially millions of advertisers since 2014 to seek damages exceeding $7 billion.

Meta argued the ruling overlooked advertisers who did not rely on its metrics and criticised the court’s deference to lower judges certifying class actions.

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Users worried about TikTok ban appear to be downloading a different Chinese social media app, reports CNBC

General

Jan 13, 2025

Chinese social media app RedNote (Xiaohongshu) has surged to the top of Apple’s app store as TikTok faces a potential US ban over national security concerns. The Supreme Court appears likely to uphold the ban, which would penalise platforms like Apple and Google for supporting TikTok.

Many TikTok creators are migrating to RedNote, with some embracing the shift enthusiastically.

RedNote, founded in Shanghai in 2013, has 300 million monthly users and competes with Alibaba and Douyin in social media and e-commerce. Valued at $17 billion, it has raised over $900 million in funding and is gaining traction among US creators.

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EU Considers Expanding Probe Into Musk’s X, Digital Chief Says, reports Bloomberg

General

Jan 13, 2025

Responsible Media

The European Union is considering expanding its investigation into Elon Musk’s social platform X for alleged violations of the Digital Services Act (DSA), including failures in content moderation, transparency, and suspected political bias. Musk’s support for far-right figures, such as Germany’s Alice Weidel, has raised concerns about election interference.

The EU is also probing TikTok over similar issues following reports of Russian meddling in Romania’s elections.

With President-elect Trump’s inauguration approaching, Big Tech is lobbying for US intervention against EU fines. Musk has vowed to challenge adverse decisions, while the EU remains committed to enforcing its digital regulations.

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Kimberly-Clark Divides its Media and Creative Account Four Ways, reports AdWeek

General

Jan 13, 2025

Kimberly-Clark has concluded its global creative and media review, awarding work to IPG, Omnicom, Publicis Groupe, and WPP as part of its "Powering Care" restructuring strategy.

IPG will handle creative duties for feminine and family care brands, while WPP will oversee baby, child, and adult care brands. Publicis retains U.S. media responsibilities, adding Canada, while Omnicom consolidates media for markets outside North America, excluding South Korea.

Kimberly-Clark spent $511 million on global media in 2024, with half of its sales from the U.S. The brand’s partnerships with independent agencies remain uncertain following the review.

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Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisers, reports Insider

General

Jan 13, 2025

Elon Musk’s X is expanding its lawsuit against advertisers, alleging members of the now-defunct Global Alliance for Responsible Media (GARM) colluded to boycott the platform, withholding billions in ad revenue. Current defendants include the World Federation of Advertisers, CVS Health, Mars, Orsted, and Twitch, with additional defendants to be named by January 25.

The case ties into political tensions over “brand safety” and antitrust concerns, with investigations led by Rep. Jim Jordan alleging collusion to defund conservative platforms.

GARM ceased operations after the lawsuit, while separate legal challenges and advertiser caution around boycotts highlight growing industry complexities.

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Expert Opinions

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Google’s search market share drops below 90% for first time since 2015, reports Search Engine Land

General

Jan 13, 2025

Artificial Intelligence

Google's global search market share fell below 90% in the final three months of 2024, a first since 2015, according to Statcounter. The decline, particularly in Asia, contributed to the drop, while Google's U.S. share also dipped to 87.39% in December.

Competitors like Bing, Yandex, and Yahoo gained marginally, with Bing maintaining just under 4% market share. The shift raises questions about users moving to alternative engines or AI platforms like ChatGPT Search.

The trend highlights growing scrutiny over Google's dominance and declining user satisfaction with its search results, marking a potentially significant change in the search engine landscape.

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Apple’s New App Fees Spark More EU Scrutiny Under Big Tech Rules, reports Bloomberg

General

Jan 13, 2025

The European Commission is scrutinising Apple’s revised app developer fees under the Digital Markets Act (DMA), particularly a €0.50 fee per installed app, amid concerns it may increase costs for developers and consumers.

The investigation questions whether Apple’s changes truly reduce costs or necessitate business model adjustments. The probe could lead to further compliance demands or fines for Apple, which already faces penalties for obstructing cheaper third-party deals and limiting access to its payment systems.

Broader EU regulatory efforts targeting US tech giants, including Google, Meta, and Musk’s platform X, may face challenges under Trump’s incoming administration and “America First” policies.

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Apple fights $1.8 billion App Store lawsuit in first of UK class actions against tech giants, reports Reuters

General

Jan 13, 2025

Apple is accused of abusing its dominant App Store position by charging developers a 30% commission, allegedly costing UK consumers up to £1.5 billion, according to a mass lawsuit at London’s Competition Appeal Tribunal.

The case, brought by academic Rachael Kent on behalf of 20 million iPhone and iPad users, claims Apple’s monopoly excludes competition and imposes excessive fees. Apple argues the claims are baseless, highlighting benefits of its iOS ecosystem and stating 85% of developers pay no commission.

The trial, the first of its kind under UK class-action laws, will last seven weeks, with Apple CFO Kevan Parekh testifying.

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Ban anxiety triggers TikTok execs to rethink their next moves, reports Digiday

General

Jan 13, 2025

Leadership Transitions

TikTok is experiencing leadership departures and internal unrest amid growing uncertainty over its future in the US due to a potential nationwide ban. Senior ad team leaders Sameer Singh and Jack Bamberger have recently left, reflecting a broader trend of staff reevaluating their positions.

Concerns about the platform's stability are causing strain on employees and marketers, with some staff reportedly seeking opportunities elsewhere. While TikTok's e-commerce division has thrived, other areas face dissatisfaction and layoffs. Reports of cultural challenges, high turnover, and a chaotic workplace environment further complicate its operations.

TikTok has not commented on these developments.

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Meta’s free speech overhaul sparks advertisers’ concern, reports FT

General

Jan 12, 2025

Mark Zuckerberg’s overhaul of Meta’s content moderation, including ending its fact-checking programme and loosening hate speech policies, has raised advertiser concerns about harmful content and misinformation. The changes, resembling Musk’s X, risk damaging Meta’s reputation as a safe platform for brands, which generate most of its $135bn annual revenue.

Zuckerberg’s shift, seen as both ideological and strategic, aligns with his AI ambitions and efforts to appease political pressures ahead of an antitrust trial.

While Meta reassures advertisers, critics warn of brand safety risks, and internal opinions remain divided over the long-term implications for the company’s content moderation strategy.

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Apple board opposes proposal to abolish DEI programs, reports TechCrunch

General

Jan 11, 2025

Diversity & Inclusion

Apple's board has opposed a proposal from the National Center for Public Policy Research to abolish its diversity, equity, and inclusion (DEI) programs.

The think tank argues DEI initiatives may expose companies to legal risks, referencing the Supreme Court's ruling against race-based affirmative action and other firms scaling back such efforts. Apple rejected the proposal as "unnecessary," citing its robust compliance programme and criticising the attempt to "micromanage" company policies.

The company reiterated its commitment to fostering a culture of belonging that supports employees in achieving their best work.

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Trump and Zuckerberg meet at Mar-a-Lago, reports Semafor

General

Jan 11, 2025

Meta CEO Mark Zuckerberg met with Donald Trump at Mar-a-Lago, following recent changes at Meta that ended fact-checking programmes, diversity initiatives, and eased speech restrictions. The meeting, whose details remain undisclosed, occurred after Zuckerberg announced these shifts to address concerns over censorship and mistakes.

Meta has been strengthening ties with Trump’s incoming administration, including appointing Trump ally and UFC CEO Dana White to its board.

This meeting followed another between Zuckerberg and Trump in November, with Zuckerberg stating he now has greater clarity on policy direction, as shared during a recent interview with podcaster Joe Rogan.

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Disney Makes Its Case For Bigger Ad Budgets At CES, reports AdExchanger

General

Jan 11, 2025

Disney announced expanded programmatic and measurement capabilities at CES 2025 to attract advertisers to Disney+ and Hulu.

It highlighted 30 demand-side platform integrations to simplify ad buying, appealing to smaller brands entering streaming. Disney also unveiled clean room partnerships with AWS and Google Cloud, enhancing first-party data targeting for advertisers. New measurement tools from Lucid and Innovid enable tracking brand impact and real-time budget optimisation. Disney is testing shoppable ads, including Gateway Shop formats allowing viewers to scan QR codes for product info without disrupting content.

These initiatives aim to secure greater ad spend ahead of the 2025 upfronts.

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TikTok Dupes Parents, Texas Claims, reports MediaPost

General

Jan 10, 2025

Responsible Media

Texas Attorney General Ken Paxton has filed a lawsuit against TikTok, accusing it of misleading parents about the app's suitability for teens and exposing minors to harmful content, including profanity, sexual themes, and substance use.

Paxton claims TikTok intentionally designs features to addict young users, harming their mental and physical health. The complaint also alleges violations of a state consumer protection law and follows a prior lawsuit accusing TikTok of sharing minors’ personal data without parental consent.

Similar lawsuits were filed by attorneys general in 13 states and Washington, D.C., as TikTok faces a potential nationwide ban on 19 January.

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Meta's civil rights team head to leave company, reports Axios

General

Jan 10, 2025

Leadership Transitions

Roy Austin Jr., head of Meta’s civil rights team since 2021, announced his departure in a Facebook post, marking the first significant exit following Meta CEO Mark Zuckerberg’s recent right-leaning policy changes. These included shutting down fact-checking, relaxing hate speech restrictions, and ending diversity programmes.

Austin's 13-member civil rights team will be reassigned within Meta, effectively disbanding the group. The team had addressed issues like police creating fake profiles and discrimination in housing and employment.

Meta confirmed Austin’s exit but declined to comment further on the team’s status.

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US Backs Musk Challenge to OpenAI-Microsoft Board Overlaps, reports Bloomberg

General

Jan 10, 2025

The U.S. Department of Justice and Federal Trade Commission backed part of Elon Musk's claim that OpenAI's restructuring as a for-profit company could breach antitrust laws due to overlapping board memberships. Musk alleges Reid Hoffman's dual roles at OpenAI and Microsoft, along with Deannah Templeton's affiliations, compromised competition. The agencies stated that resignations don't necessarily remove the risk of recurring antitrust issues but took no stance on OpenAI's restructuring.

Musk, who left OpenAI in 2018, claims it abandoned its charitable mission by partnering with Microsoft. OpenAI denies wrongdoing and calls Musk’s lawsuit baseless.

A hearing is scheduled for Tuesday.

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Brazil gives Meta 72 hours to explain changes to fact-checking program, reports Reuters

General

Jan 10, 2025

Brazil’s government has given Meta until Monday to explain its recent policy changes, including the termination of its U.S. fact-checking programme and reduced restrictions on sensitive discussions like immigration and gender identity. Solicitor General Jorge Messias criticised Meta for inconsistent policies, stating Brazilian society cannot rely on such unpredictable measures.

President Luiz Inácio Lula da Silva described the changes as "extremely serious" and called for discussions. Meta CEO Mark Zuckerberg justified the shift by citing excessive censorship, although a spokesperson clarified the changes currently apply only to the U.S.

Meta has not yet responded to Brazil’s concerns.

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Amazon Is Halting Some of Its Diversity and Inclusion Programs, reports Bloomberg

General

Jan 10, 2025

Diversity & Inclusion

Amazon is scaling back some of its diversity and inclusion (DEI) initiatives, citing a review of existing programmes and a focus on those with proven outcomes. The changes include consolidating efforts and rebranding its DEI department. Employee affinity groups remain active, but specific public commitments, such as supporting racial bias legislation and LGBTQ+ rights, have been removed from Amazon’s public positions.

This move aligns with broader corporate trends, as companies like Walmart and Boeing also reduce DEI efforts amid political and activist pressure.

Amazon states its commitment to fostering an inclusive culture while ensuring equitable treatment across its workforce.

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Meta kills DEI programs, reports Axios

General

Jan 10, 2025

Diversity & Inclusion

Meta is ending its diversity, equity, and inclusion (DEI) programmes, including hiring initiatives, training, and supplier diversity, citing changes in the legal and policy landscape.

In a memo, Meta stated that DEI efforts could be perceived as preferential treatment and announced the discontinuation of its DEI team, equity programmes, diverse hiring approaches, and representation goals. This follows similar moves by Walmart and McDonald’s and Meta’s recent efforts to align with President-elect Trump’s administration, including a leadership reshuffle and political donations.

Meta aims to focus on unbiased practices and supporting small and medium businesses while maintaining accessibility and economic growth.

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Supreme Court Signals It’s Likely to Uphold TikTok Ban in US, reports Bloomberg

General

Jan 10, 2025

The U.S. Supreme Court appears poised to uphold a law banning TikTok unless its Chinese parent company, ByteDance, sells the platform by 19 January. Justices expressed concerns about national security risks, such as data collection and propaganda, outweighing free speech claims from TikTok and content creators.

The law, signed by President Biden, targets ByteDance’s ownership, not users or creators. TikTok has argued the concerns are unfounded, while ByteDance has resisted a sale. President-elect Trump has suggested negotiating a resolution.

A ruling is expected before the ban's deadline, potentially altering TikTok's operations and influencing advertisers and content creators.

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Disney, Fox and Warner Bros. Discovery call off plans to launch Venu sports streaming service, reports CNBC

General

Jan 10, 2025

Disney, Fox, and Warner Bros. Discovery have cancelled plans to launch their joint sports streaming service, Venu, citing a focus on existing products and distribution channels.

Initially planned for 2024, Venu faced delays due to legal challenges from Fubo, which claimed anticompetitive practices. Despite Disney settling with Fubo and merging Hulu+ Live TV with the platform, lingering legal concerns over bundling prompted the decision to abandon Venu. The move allows Disney to prioritise ESPN’s standalone streaming service, "Flagship," launching in August 2025.

The companies emphasised support for Venu staff and their continued commitment to providing sports fans with diverse options.

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Marketers question TikTok ban refunds ahead of Supreme Court debate, reports Digiday

General

Jan 10, 2025

TikTok is navigating a critical period with its U.S. operations threatened by a potential ban unless ByteDance divests.

The Supreme Court’s upcoming decision has marketers considering contingency plans, including ad spend reallocation. TikTok is offering make-goods for unfulfilled inventory but faces criticism for vague refund terms. Marketers are also exploring alternatives while questioning TikTok’s reliability as the January 19 deadline approaches.

Despite uncertainty, TikTok’s algorithm remains influential, even if the platform faces potential shutdown.

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Meta Secretly Trained Its AI on a Notorious Piracy Database, Newly Unredacted Court Docs Reveal, reports Wired

General

Jan 9, 2025

Artificial Intelligence

Meta faces a significant setback in a copyright lawsuit accusing it of using pirated materials from the shadow library LibGen to train its AI models. Newly unredacted court documents reveal internal discussions acknowledging LibGen’s pirated status and approval of its use, allegedly involving CEO Mark Zuckerberg.

Plaintiffs, including authors Richard Kadrey and Sarah Silverman, argue this breaches copyright laws and want to amend their claims. Meta defends its actions under "fair use" and disputes the timing of these revelations.

The case highlights the legal complexities of training AI on copyrighted content and could influence the future of AI development.

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Havas Media promotes Kim James to lead growth, reports The Media Leader

General

Jan 9, 2025

Leadership Transitions

Havas Media Network UK has promoted Kim James to chief growth and business development officer, replacing Nick Wright, now CEO of the newly formed Havas Play Network.

James will focus on integrating client-centric strategies, overseeing new business, client retention, and growth through Havas’ Converged strategy. She will lead a 20-person growth team and report to UK and Ireland CEO Patrick Affleck. Previously with Dentsu, James joined Havas in 2023.

The Havas Play Network, combining PR, social media, and brand-to-brand agencies, aims to deliver integrated campaigns connecting brands with audiences through shared passions. Wright leads the division as CEO.

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Elon Musk promotes far-right Alternative for Germany candidate, hosts discussion on X, reports CNBC

General

Jan 9, 2025

Elon Musk endorsed Germany’s far-right Alternative for Germany (AfD) party during a live discussion on his platform X with party leader Alice Weidel ahead of the country’s February 2024 election. Classified as a “suspected extremist organisation” by German intelligence, AfD promotes anti-immigrant policies and opposes Tesla’s Berlin factory. Musk praised AfD and discussed global topics, including Trump’s potential role in resolving the Ukraine war and views on Gaza’s future.

European leaders criticised Musk’s political interventions, warning against his influence in their elections.

During the discussion, Weidel controversially mischaracterised Adolf Hitler, drawing further backlash.

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X is rolling out labels for parody accounts, reports TechCrunch

General

Jan 9, 2025

X has introduced labels for parody and satire accounts to help users distinguish them from authentic profiles, following incidents where parody posts were mistaken as genuine. The labels, visible on profiles and posts, aim to enhance transparency and prevent confusion. Currently, users must manually apply the label via account settings, but X plans to make this mandatory.

The platform allows parody, commentary, and fan accounts if they comply with its authenticity policy, which prohibits impersonation.

This initiative follows earlier reports of X developing such labels and reflects a broader effort to reduce misinformation and improve user experience.

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Amazon Ads launches Amazon Retail Ad Service at CES

General

Jan 9, 2025

Amazon Ads has launched the Amazon Retail Ad Service, leveraging AWS to help retailers enhance shopping experiences through relevant, contextually placed ads. Retailers like iHerb and Tilly’s are piloting the service, which allows customers to click ads and complete purchases directly on retailer platforms.

Retailers can manage ad placement, creative formats, and post-click actions, while Amazon advertisers can expand reach via the Amazon Ads console and API.

The service integrates secure data management via AWS, offers aggregated measurement through AWS Clean Rooms, and provides a streamlined, efficient approach to campaign management, benefiting retailers, advertisers, and shoppers alike.

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Google searches for deleting Facebook, Instagram on the rise after Meta ends fact-checking, reports TechCrunch

General

Jan 9, 2025

Meta’s rollback of content moderation, fact-checking policies, and increased political content in user feeds has sparked backlash. Critics argue the changes cater to the incoming Trump administration, risking a surge in hateful speech and misinformation.

Google searches for deleting Meta accounts, such as Facebook and Instagram, have soared, with terms like “how to permanently delete Facebook” hitting peak interest. Users are also exploring alternatives like Bluesky and Mastodon, the latter vowing strict hate speech monitoring.

Meta’s changes, echoing Elon Musk’s approach with X, include replacing third-party fact-checking with a community notes system, raising concerns over platform safety and responsibility.

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Microsoft Unveils Retail Platforms Ahead Of NRF, Beta Users Include Kohl's and Publicis, reports MediaPost

General

Jan 9, 2025

Microsoft Advertising has introduced two new platforms, Curate for Commerce and Sponsored Promotions by Brands (SPB), ahead of the National Retail Federation 2025 conference. Curate for Commerce helps retailers monetise first-party data by targeting shoppers with relevant ads from non-endemic partners, reducing resource needs for ad management. Kohl’s is a key pilot partner.

SPB, using a cost-per-sale revenue model, ensures advertisers pay only when purchases are made. It enables brands to run a single campaign across Microsoft Edge, Bing, and retailer sites, with ads appearing on search and product pages.

Publicis has tested SPB, highlighting its guaranteed value for advertisers.

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Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty, reports AdWeek

General

Jan 9, 2025

Despite uncertainty over a potential U.S. TikTok ban, advertisers are increasing their ad spend on the platform in 2025, with projected year-over-year growth of up to 57% in early 2025, according to Guideline. Brands are drawn by TikTok’s ability to drive engagement, particularly among younger audiences.

However, regulatory concerns have prompted some advertisers to hedge their bets, with fewer upfront commitments and contingency plans redirecting budgets to platforms like Instagram Reels, YouTube Shorts, and OTT services.

TikTok has offered informal assurances of refunds for unused inventory if the app is banned, but hesitancy persists without contractual guarantees.

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Mars Petcare is testing direct SSP buying for CTV ads, reports Digiday

General

Jan 9, 2025

Mars Petcare is experimenting with bypassing demand-side platforms (DSPs) for connected TV (CTV) ad buys, using supply-side platforms (SSPs) like PubMatic instead.

This strategy, aimed at reducing intermediary fees, allowed Mars to reallocate 8% more of its budget to media placements. A test campaign promoting Greenies pet treats exceeded incremental sales targets by 126%.

While Mars sees financial benefits in specific scenarios, it plans to continue using DSPs for their broader capabilities. This approach may encourage SSPs and DSPs to innovate, enhancing value for advertisers and increasing pressure on the ad tech industry.

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Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves, reports Digiday

General

Jan 9, 2025

Omnicom Media Group (OMG) has partnered with Roku to integrate anonymised viewer search data into its Omni platform. This enables more effective media planning and investment in connected TV (CTV).

Announced at CES 2025, the collaboration supports OMG’s data-driven strategy, complementing its partnerships with Google, Amazon, and TikTok.

Roku’s insights enhance advertiser campaigns by leveraging AI to deliver actionable search intelligence.

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Google Ads Performance Max gets budget reallocation experiments, reports Search Engine Land

General

Jan 8, 2025

Artificial Intelligence

Google Ads has introduced a tool to test reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns.

Advertisers can run controlled experiments by splitting traffic between a DSA or Display campaign and a newly created PMax campaign, configured with specific goals, budgets, and assets.

This update helps marketers assess the efficiency of PMax, which uses AI to optimise creative, audience targeting, and bidding across Google properties. By providing data-driven insights, the tool supports better budget allocation, improved performance, and enhanced Return on Ad Spend (ROAS), aligning with Google’s focus on automation and AI solutions.

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Peacock is testing mini-games and vertical videos to boost engagement, reports Markering Brew

General

Jan 8, 2025

Peacock is testing mini-games and vertical video features on its mobile app to engage Gen Z users, aiming for a wider rollout this spring. Games like Daily Sort and Predictions will tie into Peacock programming, allowing users to interact with content and revisit outcomes.

The platform, with 36 million subscribers, lags behind competitors and seeks to reduce churn through fan engagement, similar to Netflix’s Moments feature. Peacock also announced live event integrations, expanded ad capabilities, and partnerships, including its role in Comcast’s Universal Ads platform, targeting small businesses.

These efforts aim to boost user engagement and attract advertisers.

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Disney says about 157 million global users are streaming content with ads, reports CNBC

General

Jan 8, 2025

Disney revealed it has an estimated 157 million global monthly active users consuming ad-supported content across Disney+, Hulu, and ESPN+, with 112 million users in the US. This metric averages usage over six months, counting active accounts watching for more than 10 seconds and includes overlapping users across platforms.

Disney is focusing on ad-supported streaming as a profit driver, with more than half of new US Disney+ subscribers opting for cheaper, ad-supported tiers. In November, Disney's streaming business achieved $321 million in operating income, marking a significant turnaround from the previous year’s $387 million loss.

Earnings will be updated on 5 February.

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Google must face mobile phone privacy class action, possible trial, reports Reuters

General

Jan 8, 2025

A U.S. federal judge denied Google’s bid to dismiss a class-action lawsuit alleging it collected personal data from users’ devices even after they disabled tracking via the Web & App Activity setting. The plaintiffs accuse Google of violating California privacy laws by intercepting and saving browsing data without consent. Judge Richard Seeborg ruled that Google's ambiguous disclosures and internal concerns about user perception make the issue suitable for trial.

The case follows prior legal challenges over Google’s tracking practices, including a $5 billion settlement.

A jury trial is scheduled for August 18, 2025, in the Northern District of California.

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We do not censor social media, EU says in response to Meta, reports Reuters

General

Jan 8, 2025

Responsible Media

The European Commission rejected Meta CEO Mark Zuckerberg's claim that EU data laws censor social media, stating the Digital Services Act only requires platforms to remove illegal or harmful content, not lawful posts.

Zuckerberg criticised Europe’s laws as restrictive and announced Meta would replace fact-checking on Facebook, Instagram, and Threads in the U.S. with a "community notes" system, similar to X's model.

The EU clarified that such a system could be used if platforms conducted risk assessments. It emphasised that moderation policies must be effective and said EU users would still benefit from independent fact-checking of U.S. content.

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Advertisers Can Now See if Amazon's Streaming Ads Drive Sales at Walmart and Target, reports AdWeek

General

Jan 8, 2025

Amazon advertisers can now track whether streaming TV ads drive sales at other retailers, thanks to a partnership between adtech firms Gigi and Stackline.

Stackline collects opt-in shopping data from over one million consumers across retailers like Amazon, Target, and Walmart, representing $10 billion in sales. This data, combined with Gigi’s tools, enables advertisers to target specific audiences and measure ad performance beyond Amazon. The partnership aims to solve targeting and measurement challenges in streaming, offering brands insights into customer purchases after viewing ads.

Targeted at large advertisers, the service carries additional fees and is expected to increase agency adoption.

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Meta Trials eBay Listings on Facebook Marketplace Following EU Antitrust Pressure, reports WSJ

General

Jan 8, 2025

Meta is testing a feature in Germany, France, and the U.S. allowing Facebook Marketplace users to browse eBay listings, with transactions completed on eBay. This aims to increase exposure for eBay sellers and expand options for Marketplace users.

The move follows an EU ruling that fined Meta €797.72 million for abusing its dominance in social media to stifle competition in classified ads and misusing third-party advertising data. Meta is appealing the decision while working to address regulatory concerns.

Similar issues were resolved in the UK in 2023 through changes to its data practices.

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Yahoo places curation at the center of its CES pitch, reports Digiday

General

Jan 8, 2025

Yahoo has launched a curated ad tech solution, integrating data from vendors like Jounce Media and Peer39 into its demand-side platform (DSP) to enhance transparency and supply path optimisation in programmatic advertising.

Unlike traditional DSPs, Yahoo's approach empowers advertisers to self-curate inventory, offering greater control over media buying. The company claims its tools help mitigate common issues like invalid traffic and low-quality placements, which account for 26% of ad budgets, according to a 2024 ANA study.

Yahoo's DSP is also partnering with Roku Data Cloud for data integration via ConnectID, as debates over DSP and SSP roles in curation intensify.

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Meta exempted top advertisers from standard content moderation process, reports FT

General

Jan 8, 2025

Meta has allowed some top advertisers to bypass usual content moderation, protecting high spenders from erroneous penalties.

Internal documents from 2023 revealed the company introduced "guardrails" to shield advertisers spending over $1,200 in 56 days, including a "P95 spenders" group exempt from automated moderation. Changes aimed to prevent mistaken enforcement on high-revenue accounts were acknowledged, with a switch to human review for flagged content.

Meta denied inaccuracies in reporting, stressing their standards apply universally while addressing specific automation flaws.

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Reddit introduces business analytics tools and AMA ads, reports Search Engine Land

General

Jan 7, 2025

Reddit has launched two business-focused tools: Reddit Pro Trends and AMA Ads. Reddit Pro Trends, part of the free Reddit Pro suite, enables businesses to track real-time conversations, visualise trends, monitor 100,000 keywords, and access related keyword suggestions. AMA Ads allow companies to promote Q&A sessions with RSVP tracking.

These tools aim to help businesses engage with niche audiences and monitor industry discussions. Early adopters like Wayfair and the NBA reported a 12% rise in post creation.

With over 100 million daily active users and newfound profitability, Reddit is expanding monetisation while enhancing value for businesses.

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Isba’s Phil Smith: Advertisers should take a bigger stake in Origin, reports The Media Leader

General

Jan 7, 2025

Phil Smith, outgoing Isba director-general, called for advertisers to take a larger financial role in the governance of Origin, the cross-media measurement initiative. Advertisers could fund 40% of the project, which raised £52m in 2024 and is transitioning to a new legal entity. While Origin aims to improve measurement without replacing joint industry currencies, its governance remains uncertain due to competing stakeholder interests.

Smith highlighted the need for trust and collaboration, while panelists debated challenges like defining a single view and realistic consumer engagement.

Origin plans to integrate TikTok and Amazon soon, evolving amid broader shifts in media measurement.

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AI Startup Anthropic Raising Funds Valuing It at $60 Billion, reports WSJ

General

Jan 7, 2025

Artificial Intelligence

Anthropic is negotiating a $2 billion funding round led by Lightspeed Venture Partners, valuing the AI startup at $60 billion—triple its 2022 valuation. Founded by ex-OpenAI staff, its chatbot Claude, popular among businesses, lags behind ChatGPT in mainstream use. Known for advocating AI safety, Anthropic operates in Amazon and Google data centres, with both companies heavily investing.

Amazon's $8 billion commitment includes a convertible note.

Despite AI's high costs and competition, investor enthusiasm remains strong, driven by generative AI's transformative potential. Anthropic’s annualised revenue is $875 million, mainly from businesses, while OpenAI reported $3.7 billion revenue from ChatGPT sales.

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Meta employees criticize Zuckerberg decisions to end fact-checking, add Dana White to board, reports CNBC

General

Jan 7, 2025

Meta employees expressed concerns on an internal forum following the company’s decision to end third-party fact-checking and implement a user-driven moderation system akin to X’s Community Notes. Announced by Joel Kaplan, Meta’s new chief global affairs officer, the policy changes aim to prioritise free expression while limiting enforcement to severe violations.

Critics within Meta fear the changes could enable the spread of misinformation and harmful content, especially on sensitive topics like immigration and gender identity. Meanwhile, some employees supported the shift.

Questions also arose about recent board appointments, including UFC CEO Dana White, with employees debating their implications for Meta’s culture.

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New GroupM CEO unveils 5-year plan, reports Axios

General

Jan 7, 2025

Artificial Intelligence

GroupM, the world’s largest media-buying agency by revenue, is shifting its focus to an AI-driven "predictive performance" strategy, leveraging WPP Open, a marketing operating system that aggregates vast data sets. Global CEO Brian Lesser aims to streamline GroupM’s structure, focusing on innovation, data analytics, and efficiency to maintain relevance in the digital era.

Despite competition from rivals like Publicis and the Omnicom-IPG merger, GroupM has retained major clients, including Unilever and Amazon.

The company will reduce its product brands, centring on Mindshare, Wavemaker, and EssenceMediacom, while continuing to invest heavily in the Open Platform for enhanced targeting and client value.

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TikTok pushes users to Lemon8 as ban looms, reports Axios

General

Jan 7, 2025

TikTok's sister app, Lemon8, has been promoting itself on TikTok through sponsored posts amid a potential TikTok ban. Lemon8 encourages TikTok users to migrate, highlighting its integration with TikTok profiles and follower transfers. Owned by ByteDance, Lemon8 offers a mix of TikTok-style videos and Instagram-like photos, targeting Gen Z and Gen Alpha audiences.

Although its daily active users have doubled to 1 million since last year, Lemon8 remains small compared to TikTok. The pending ban explicitly targets ByteDance apps, raising questions about Lemon8’s future.

The Supreme Court may decide whether to pause the ban before it takes effect.

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Singapore Engages Australia to Study Social Media Age Limits, reports Bloomberg

General

Jan 7, 2025

Advertising To Children

Singapore is considering implementing minimum-age laws for social media use and is consulting with Australian authorities, who recently banned users under 16 from platforms like Facebook. Under Australia's law, tech companies face fines of up to A$50 million for non-compliance.

Singapore’s Minister of State for Digital Development, Rahayu Mahzam, stated the aim is to protect children from online harms and is exploring the effectiveness of such measures.

Similar restrictions in other nations, including Norway and US states, have faced legal and enforcement challenges. Singapore is studying these issues, including methods to assess violations and regulate unmonitored platforms.

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U.K. Competition Watchdog Prepares to Investigate Tech Giants Under New Rulebook, reports WSJ

General

Jan 7, 2025

The U.K.’s Competition and Markets Authority (CMA) will investigate at least three types of tech platforms this year under the new Digital Markets, Competition and Consumers Act, effective from 1 January.

The act grants the CMA powers to identify companies with “strategic market status” (SMS) and impose rules to ensure fair competition. Investigations will target areas like app stores, browsers, and online advertising, addressing practices such as self-preferencing and unfair data use.

The first two probes will start in January, with a third later in the year. Outcomes aim to balance innovation by major firms with fair opportunities for smaller players.

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Adform Appoints Jens Bargmann in new VP of Retail Media Role

General

Jan 7, 2025

Leadership Transitions

Adform has appointed Jens Bargmann as Vice President of Retail Media to strengthen its position in the rapidly growing retail media sector, which is expected to surpass linear TV in global ad spend this year.

Reporting to Stefan Sommer, SVP of Global Sales & Partnerships/DACH, Jens will focus on collaborating with premium retailers and enhancing Adform’s programmatic platform. With 25 years of experience, including leadership roles at Zalando and MediaMath, Jens will drive performance-focused solutions that support brand-retailer relationships and personalisation.

Adform aims to deliver seamless, multichannel experiences while addressing data privacy and optimisation in a fragmented market.

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Meta’s Fact-Checking Partners Say They Were Blindsided by Decision to Axe Them, reports Wired

General

Jan 7, 2025

Meta’s decision to abandon third-party fact-checking on its platforms in favour of a Community Notes model has sparked backlash among its global fact-checking partners, who claim they were blindsided by the announcement.

The move, criticised for its potential financial and operational impact, follows Meta CEO Mark Zuckerberg’s accusations of political bias in fact-checking.

Critics, including media organisations and the International Fact-Checking Network, argue fact-checkers provided vital, unbiased context, and blame Meta’s censorship allegations on political pressures from the incoming U.S. administration. Concerns have also been raised about Community Notes’ effectiveness without expert input, particularly on complex topics.

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Meta ends third-party fact-checking programme, reports FT

General

Jan 7, 2025

Meta has announced the end of its third-party fact-checking programme, transitioning to a user-driven “Community Notes” system inspired by Elon Musk's X.

The change focuses on free expression and will reduce automated content removal. Critics argue it could risk user safety, particularly for vulnerable groups. This shift aligns Meta more closely with Musk’s content moderation policies.

CEO Mark Zuckerberg emphasised a commitment to reducing censorship and fostering free speech, despite pushback from safety advocates and regulatory challenges.

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Publicis Hires Former Omnicom Exec As Chief Commercial Officer, reports AdAge

General

Jan 7, 2025

Leadership Transitions

Publicis has appointed Geoff Calabrese as its chief commercial officer. Previously CEO of North America Investment at Omnicom Media Group (OMG), Calabrese spent 15 years at OMG, overseeing $20 billion in media investments and leading units like Optimum Sports and Outdoor Media Group.

At Publicis, he will focus on business growth, agency compensation, media value guarantees, and integrating technology and AI. Reporting to Dave Penski and Lou Rossi, Calabrese begins in spring.

His move follows Omnicom’s planned merger with Interpublic, sparking speculation about talent shifts, though it’s unclear if the merger influenced his departure.

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Discovery+ prices go up by a dollar in first hike by streaming service this year, reports Reuters

General

Jan 7, 2025

Warner Bros Discovery has announced the first subscription price increase of 2025 for its streaming platform Discovery+. The ad-supported plan will rise by $1 to $5.99 per month, while the ad-free plan will increase to $9.99 per month.

This move continues the trend of streaming platforms raising prices as the market matures and shifts focus towards profitability over growth.

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WPP becomes latest global employer to tighten working from home rules, reports FT

General

Jan 7, 2025

Agency Management

WPP, the global advertising giant, has mandated its employees to work in-office at least four days per week starting April 2025. CEO Mark Read cited the importance of human connection and collaboration in fostering creativity and relationships critical to the company’s success.

This move aligns with other major organisations like Amazon that have also adjusted remote work policies in a post-pandemic shift.

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Apple steps up expansion of its News platform, reports FT

General

Jan 7, 2025

News Publishing

Apple is planning to expand its News app to additional countries, enhancing local news coverage in the United Kingdom. The move aims to solidify its role as a key revenue driver for publishers.

This expansion follows Apple's continued efforts to increase its media presence and support for journalism through its platform, adding value to its ecosystem while promoting subscription-based models for news content.

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Meta’s Zuckerberg Adds UFC’s Dana White, Two Others to Board, reports Bloomberg

General

Jan 6, 2025

Leadership Transitions

Meta Platforms has added three new directors to its board: UFC CEO Dana White, investor and AI advisor Charlie Songhurst, and Exor CEO John Elkann. The appointments increase Meta’s board to 13 members, including CEO Mark Zuckerberg.

White, a supporter of President-elect Trump, brings expertise in sports and entertainment, while Songhurst and Elkann add AI and European business insights, respectively. This aligns with Zuckerberg’s focus on AI, wearables, and the metaverse.

White’s ties to Trump and Zuckerberg’s recent outreach to the president-elect signal efforts to strengthen relations with the incoming administration amidst Meta’s evolving strategic direction.

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Publicis Groupe chief diversity officer exits amid cuts to DEI team, reports AdAge

General

Jan 6, 2025

Diversity & Inclusion

Publicis Groupe has scaled back its diversity, equity, and inclusion (DEI) efforts, laying off nearly half of its DEI team and parting ways with Chief Diversity Officer Geraldine White, who will remain as a consultant temporarily.

The moves, attributed to a "shift in direction," reflect broader industry trends of reducing DEI programmes amid conservative backlash. DEI roles at other Publicis entities, including Epsilon and Razorfish, were also affected.

Critics argue that Publicis’s actions contradict its public commitments to DEI, with some pointing to cultural appropriation in its marketing as indicative of a misalignment between its messaging and internal priorities.

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Disney Brings New Biddable Ad Capabilities to Live Sports and Entertainment, reports AdWeek

General

Jan 6, 2025

Disney announced a new ad certification for live entertainment and sports at CES, introducing biddable deals via its ad server.

Google Display & Video 360, The Trade Desk, and Yahoo DSP are certified demand-side platforms, with Magnite as the sole supply-side partner at launch. The certification allows advertisers to capitalise on real-time "lightning-in-a-bottle" moments during live-streaming events, addressing previous limitations in scaling, dynamic pricing, and bid flexibility.

Disney aims to optimise advertising for streaming-first environments, enhancing engagement during live sports and entertainment, while ensuring seamless, pre-approved creative integration to match real-time spikes in viewership and bid activity.

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VideoAmp offers advertisers free data amid Nielsen-Paramount standoff, reports AdAge

General

Jan 6, 2025

VideoAmp is offering agencies and advertisers free access to its national linear content ratings dashboard until 31 March to ease challenges caused by the Paramount-Nielsen dispute.

The standoff began after Paramount’s contract with Nielsen ended in September, prompting a shift to VideoAmp’s measurement currency. Nielsen’s recent decision to stop providing Paramount data via its media information tape has increased industry frustration.

Agencies are now adapting workflows to align with VideoAmp’s metrics. Paramount accounts for 17% of U.S. TV ad impressions, significantly boosting VideoAmp’s influence. VideoAmp plans further improvements to demographic measurement, supporting industry transition to multi-currency standards.

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Comcast to launch Universal Ads in bid to win smaller advertisers over from tech, reports CNBC

General

Jan 6, 2025

Comcast is launching Universal Ads, a self-service advertising platform enabling small and medium-sized businesses to buy ad slots on premium video content from partners like NBCUniversal, Fox, Paramount, and Warner Bros. Discovery.

Targeting advertisers reliant on social media, the platform simplifies ad purchases on streaming platforms, integrating AI tools for ad creation. Built with Comcast’s FreeWheel technology, Universal Ads aims to attract advertisers from tech giants by offering a unified and efficient ad-buying process.

The initiative reflects a broader strategy to capture digital ad budgets amid the ongoing shift from traditional TV to streaming and digital platforms.

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Disney was willing to pay up for Fubo in its quest to launch a new sports streamer, reports Insider

General

Jan 6, 2025

Disney, Fox, and Warner Bros. Discovery have resolved an antitrust lawsuit with Fubo, clearing the way to launch Venu, a sports streaming service. As part of the settlement, Disney will merge Hulu + Live TV with Fubo into a new joint venture, giving Disney a 70% stake. The combined service will boast around 6 million subscribers, making it the second-largest all digital TV platform after YouTube TV.

Venu's launch, originally delayed, is expected this spring, ahead of major sporting events.

This move highlights Disney’s hedging strategy as it prepares to launch its stand-alone ESPN streaming service later this year.

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Disney Has A New Tool To Fight Data Fragmentation, reports AdExchanger

General

Jan 6, 2025

Disney has unveiled Disney Compass, a new data tool aimed at simplifying campaign planning and measurement for advertisers by integrating Disney’s data with partners like VideoAmp, LiveRamp, and Snowflake.

Announced at CES, the tool addresses data fragmentation by offering a unified platform for comparing reach and shifting budgets across campaigns in real-time. It also integrates with Disney Campaign Manager (formerly Hulu Ad Manager) to optimise audience targeting and campaign efficiency.

Currently in beta, Disney Compass is expected to improve return on ad spend while reducing manual effort. A wider rollout is planned for later this year, following feedback from select advertisers.

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Disney Nears Deal to Merge Hulu + Live into Fubo, reports Bloomberg

M&A

Jan 6, 2025

Walt Disney Co. is close to merging Hulu + Live TV with FuboTV, creating a joint venture 70% owned by Disney. The deal will exclude Hulu's on-demand service and maintain separate branding for Fubo and Hulu + Live TV.

This merger would form the second-largest digital pay-TV service, with six million subscribers, behind YouTube TV. Additionally, Fubo will drop its legal claims against Disney, Fox, and Warner Bros.

Discovery regarding Venu Sports, clearing a path for the platform’s rollout. The agreement is expected to help the venture attract subscribers amid cord-cutting trends. Fubo will remain publicly traded.

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Justice Dept. urges Supreme Court to reject Trump request to delay TikTok ban law, reports Reuters

General

Jan 4, 2025

The U.S. Department of Justice has urged the Supreme Court to dismiss President-elect Donald Trump’s plea to delay the TikTok divestiture law, set for January 19. The law mandates TikTok’s Chinese owner, ByteDance, to sell its U.S. assets or face a ban. Trump seeks more time to address the matter politically.

The DOJ argues ByteDance hasn’t shown likelihood of success in court. TikTok contests the law on free speech grounds, citing discriminatory targeting. If unresolved, app store downloads will halt after the deadline, with services degrading gradually.

President Biden could extend the deadline if ByteDance shows progress in divestiture.

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NBCU ads chairman: Don’t reward agencies for cost mitigation, reports The Media Leader

General

Jan 3, 2025

Leadership Transitions

Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, urged marketers to prioritise effectiveness over cost-cutting when evaluating media buys, warning it hinders innovation and brand growth.

Speaking at The Future of TV Advertising Global 2024, he highlighted TV’s need to better demonstrate ROI to compete with platforms offering clear performance metrics. Marshall emphasised the enduring value of linear TV, citing strong audiences and advertiser interest in live sports. He praised Peacock’s ad-supported model and first-party data insights, which enhance ad effectiveness.

Marshall called for industry-wide collaboration on TV measurement rather than creating isolated “walled gardens.”

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