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Apple Asks Court to Pause Order that Would Upend Its US App Store Business, reports Bloomberg

General

May 8, 2025

Apple is appealing a US court ruling requiring it to allow developers to direct users to external websites for in-app purchases without paying commission. The company argues the decision, part of its long-running legal battle with Epic Games, would cause "grave irreparable harm" and disputes that it failed to comply with a 2021 order.

Developers like Spotify and Amazon have already adapted their apps, but may need to reverse changes if Apple’s delay request is granted.

Judge Yvonne Gonzalez Rogers recently ruled that Apple “willfully” violated the order and referred the matter for potential criminal contempt proceedings.

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Apple Tries to Save $20 Billion Google Search Deal By Saying It’s Unnecessary, reports Bloomberg

General

May 8, 2025

Apple is downplaying the long-term importance of its $20 billion annual search deal with Google, suggesting AI will reshape how users search and potentially reduce reliance on both Google and the iPhone.

In US antitrust proceedings against Google, Apple’s Eddy Cue revealed plans to integrate AI tools like ChatGPT and Perplexity into Safari, citing a recent decline in Google searches on Apple devices. While defending the current deal, Cue hinted Apple could benefit more from revenue-sharing across multiple AI providers.

His testimony aims to show growing search competition, challenging claims that Google holds an unassailable default position on Apple devices.

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Musk Hits Back at OpenAI’s Claim He’s on Quest to Harm Startup, reports Bloomberg

General

May 8, 2025

Elon Musk has rejected OpenAI’s claims that he is conducting a “relentless” campaign to damage the company in favour of his own AI venture, xAI. In a court filing, Musk’s lawyer argued that OpenAI’s counterclaims are legally flawed and highlight the organisation’s abandonment of its nonprofit mission.

The dispute follows OpenAI’s decision to restructure its for-profit arm as a public benefit corporation, maintaining overall nonprofit control. Musk previously sued OpenAI, alleging it deviated from its original charitable purpose by accepting funding from Microsoft.

A trial is set for March in California, as the feud between Musk and OpenAI CEO Sam Altman escalates.

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Warner Bros. Discovery Moving Towards Splitting Company, reports CNBC

General

May 8, 2025

Warner Bros. is reportedly preparing to split its business, with a potential announcement expected soon. The likely division would separate its linear cable networks from the studio and streaming platform Max. Financial segment reporting has already been broken out, suggesting internal groundwork is complete.

Options being considered include a public offering of the studio and Max, or spinning off the cable networks to shareholders. Key issues include how to apportion debt, with current leverage at 3.8 times EBITDA. The move follows underperformance compared to earlier projections and continued decline in linear TV revenues.

The process may take significant time to finalise.

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The New York Times Sells Scale, Shopping, and Gen Z In Its NewFronts Return, reports AdWeek

General

May 8, 2025

News Publishing

At its first NewFronts since 2019, The New York Times reintroduced itself as a multifaceted media brand spanning news, games, shopping, sports, and video. It now reaches up to 100 million people weekly, with notable growth in Gen Z and rural audiences.

The publisher announced new video series, ad formats, and GenAI-powered targeting via BrandMatch. It is expanding lifestyle content across Cooking, Games, Wirecutter, and The Athletic, while also launching shoppable ad opportunities.

The Times’ strategy aims to deepen engagement and advertising relevance by offering more touchpoints for both readers and brands across its broadening digital portfolio.

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Conde Nast Swaps Stages for Suppers at Its 2025 NewFront, reports AdWeek

General

May 8, 2025

Condé Nast opted for an exclusive dinner at the New York Public Library instead of a traditional NewFront presentation, reflecting a wider industry shift towards more intimate advertiser events.

Under new CRO Elizabeth Herbst-Brady, the publisher showcased its brand power through editor- and celebrity-hosted tables and a Bon Appétit-curated meal. While scaling back on spectacle, Condé Nast emphasised its premium video output—28 billion views in 2024—and growing revenue streams, including live events and affiliate sales.

The company is enhancing its ad offering with contextual targeting, aiming to stay competitive in a changing media and privacy landscape.

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Snap pushes Chat as the next frontier for performance marketing, reports The Media Leader

General

May 7, 2025

Snap has enhanced its ad offerings to position its Chat feature as a key channel for performance advertising.

Sponsored Snaps can now be bought through auction with goal-based bidding and sent from creators’ handles, while a new “First Snap” placement promotes ads at the top of Chat feeds. These moves aim to boost stable, lower-funnel revenue amid volatile brand ad income.

In Q1, Snap saw 14% revenue growth and a 60% rise in active advertisers, largely from SMBs. Despite growing Snapchat+ subscriptions and users, Snap warned of Q2 headwinds and withheld guidance due to macroeconomic uncertainty impacting ad demand.

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GroupM to retain agency brands as client service brands, reports The Media Leader

General

May 7, 2025

Agency Management

GroupM, expected to rebrand as WPP Media, is moving to a single operating model, phasing out agency brand job titles and dissolving separate profit and loss statements for its agencies, including EssenceMediacom, Wavemaker and Mindshare. These brands will now function as “client service brands” with dedicated teams, but no longer as distinct business units.

The restructuring, aimed at streamlining operations and boosting innovation, is likely to result in job losses.

The changes follow WPP’s slower growth compared to rivals and mark a shift driven by GroupM global CEO Brian Lesser, who was appointed to lead a data-led transformation.

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New court filing shows that Meta execs agreed that Facebook was losing to TikTok, reports TechCrunch

General

May 7, 2025

A newly released FTC court filing reveals Meta executives, including Mark Zuckerberg and Adam Mosseri, privately admitted in 2022 that TikTok was outperforming Facebook and Instagram, calling Facebook a “challenger” that had lost momentum.

The internal conversations highlighted TikTok’s dominance in video, time spent, and social engagement. Execs discussed TikTok’s stronger discovery engine, shared context experience, and technical edge.

The document, part of the FTC’s antitrust case against Meta, may undermine the government’s claim of monopoly by showing Meta feared strong competition. Zuckerberg testified TikTok’s rise was a significant threat that hindered Meta’s growth.

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Mark Zuckerberg’s AI ad tool sounds like a social media nightmare, reports TechCrunch

General

May 7, 2025

Artificial Intelligence

At Stripe’s Sessions conference, Meta CEO Mark Zuckerberg outlined his vision to automate the ad industry using a fully AI-driven system that creates, tests and delivers ads based on a business’s goals and budget. The tool would generate thousands of ad variations and optimise performance without human input, potentially sidelining creative agencies.

While Zuckerberg praised Meta’s AI capabilities, critics raise concerns about user experience and ethical issues, particularly the flood of AI-generated content.

The advertising industry remains divided, with some defending human creativity as irreplaceable, even as Meta advances its push towards AI dominance in digital advertising.

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Microsoft wins appeal in FTC challenge to $69 bln Activision Blizzard deal, reports Reuters

M&A

May 7, 2025

A U.S. federal appeals court has rejected the Federal Trade Commission’s challenge to Microsoft’s $69 billion acquisition of Activision Blizzard, upholding a lower court’s decision that the FTC failed to show the merger would harm competition. The ruling clears a major legal hurdle for Microsoft, which finalised the deal in late 2023.

The FTC had sought to block the acquisition over concerns it would reduce competition in the gaming sector, particularly in cloud gaming and subscriptions. The administrative case brought by the FTC remains on hold pending further developments.

This was the largest-ever deal in the video game industry.

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Google cuts about 200 staff in global business unit, The Information reports, reports Reuters

General

May 7, 2025

Google has cut around 200 jobs in its global business unit, which manages sales and partnerships, as part of a broader strategy to prioritise AI and data centre investments. The company said the changes aim to enhance collaboration and customer service.

This follows previous layoffs in its platforms and devices unit and is part of ongoing workforce reductions across the tech sector.

Other major firms including Meta, Microsoft, Amazon and Apple have also implemented job cuts in recent months, reflecting a shift in focus towards AI capabilities and away from less critical business areas.

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TikTok Promotes Emily Freed to US Agency Lead, reports AdWeek

General

May 7, 2025

Leadership Transitions

TikTok has promoted Emily Freed to general manager of U.S. agency as part of a leadership reshuffle amid regulatory pressure and the potential for a U.S. ban. Freed replaces Jack Bamberger and aims to strengthen agency relationships during a time of media investment uncertainty.

At its NewFronts presentation, TikTok highlighted new premium ad partnerships and its $2 billion investment in trust and safety, avoiding direct mention of the regulatory threat. The company continues to explore buyers to prevent forced divestiture, while President Trump indicated the ban deadline could be extended.

Several senior TikTok executives have recently departed.

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Amazon Killed a Cookieless Ad Product After Google's U-Turn, reports AdWeek

General

May 7, 2025

Cookie Deprecation

Amazon has withdrawn plans to adopt Google’s Privacy Sandbox technology, specifically the Protected Audience API (PAAPI), following Google’s decision to delay removing third-party cookies from Chrome. Amazon had previously informed publishers of a May rollout but has now confirmed it will not proceed, citing Google’s updated position.

PAAPI, which allows retargeting via browser-based interest groups, has seen limited industry adoption and advertiser engagement. Amazon stated that its own privacy-focused ad tools remain in place.

The reversal highlights broader industry frustration and uncertainty surrounding the slow and turbulent transition to cookieless advertising solutions.

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Justin Thomas-Copeland Takes the Reins as CEO of the 4As, reports AdWeek

General

May 7, 2025

Agency Management

The American Association of Advertising Agencies (4As) has appointed agency veteran Justin Thomas-Copeland as its next CEO, succeeding Marla Kaplowitz in May 2025. With over 20 years’ industry experience, Thomas-Copeland aims to help agencies better demonstrate their value to clients and navigate a rapidly changing landscape.

The 4As will continue its work on service models, AI’s impact, and talent development, expanding access to its internship and training programmes.

Kaplowitz’s tenure included repairing relations with the ANA, launching brand safety initiatives, and modernising internal systems, guiding the organisation through significant industry shifts and the challenges of the Covid-19 pandemic.

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Magnite Earnings For Q1 2025 Show +4.3% YoY Revenue Growth, Net Loss Down By -45.7% YoY

+ 4% YoY Opinions

Earnings

May 7, 2025

AdExchanger reports:

Magnite reported Q1 2025 revenue of $155.8 million, up from $149.3 million a year earlier, with connected TV (CTV) as its fastest-growing segment. Despite the increase, the company has withdrawn its 2025 guidance due to market uncertainty.

CEO Michael Barrett downplayed Google’s Privacy Sandbox and highlighted the company’s potential gains from antitrust proceedings against Google, which dominates the SSP market. Magnite is also exploring audience data curation within the SSP.

While ad market pullbacks remain minimal, tariff-related pressures are being monitored. Magnite believes market shifts and increased competition could significantly improve its performance and cost efficiency.

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Taboola Earnings For Q1 2025 Show +3.3% YoY Revenue Growth, Net Loss Down By -66.5% YoY

+ 3% YoY Opinions

Earnings

May 7, 2025

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Disney Earnings For Q1 2025 Show +7.0% YoY Revenue Growth, Net Income Up By +1474.5% YoY

+ 7% YoY Opinions

Earnings

May 7, 2025

CNBC reports:

Disney beat fiscal second-quarter expectations with revenue rising 7% year-on-year to $23.62 billion and adjusted earnings per share of $1.45. Disney+ gained 1.4 million subscribers, reaching 126 million globally, defying earlier forecasts of a decline.

Revenue growth was recorded across all business segments, including an 8% rise in streaming and a 6% increase in experiences. Sports revenue grew 5% due to additional major broadcasts, while entertainment rose 9% thanks to strong film performance.

Disney upgraded its full-year EPS forecast to $5.75 and announced a new theme park in Abu Dhabi. Shares rose 10% following the results.

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Apple Working to Move to AI Search in Browser Amid Google Fallout, reports Bloomberg

General

May 7, 2025

Artificial Intelligence

Apple is exploring a revamp of its Safari browser to incorporate AI-powered search engines, amid uncertainty over its $20 billion annual deal with Google. Senior executive Eddy Cue revealed this during a US antitrust trial, noting rising use of AI tools like ChatGPT and Perplexity is changing user behaviour.

While Google remains Safari’s default, Apple is evaluating alternatives including Anthropic and Grok. Cue expects AI to eventually replace traditional search, though current AI providers must enhance their indexes.

He stressed Google’s financial value to Apple, despite the tech shift, and hinted at long-term changes in device usage due to evolving AI.

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OpenAI plans to slash revenue share to Microsoft, The Information reports, reports Reuters

General

May 7, 2025

Artificial Intelligence

OpenAI has informed investors it plans to reduce the share of revenue it gives Microsoft, its key backer, from 20% to around 10% by 2030, according to a report by The Information. This comes as OpenAI scales back a major restructuring, retaining nonprofit control and potentially curbing CEO Sam Altman’s influence.

Microsoft reportedly seeks continued access to OpenAI’s technology beyond 2030. Despite the revenue shift, Microsoft stated its partnership terms with OpenAI remain intact through 2030.

The update follows recent changes to Microsoft’s deal with OpenAI, amid plans for large-scale AI infrastructure projects with Oracle and SoftBank.

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NBCUniversal to sell ads for cable spinoff Versant, reports Axios

General

May 7, 2025

NBCUniversal will handle ad sales for Versant, the new name for Comcast’s forthcoming spinoff of cable networks including USA, CNBC and MSNBC.

The two-year deal covers domestic ad inventory for several channels and digital platforms, integrating them into NBCU’s One Platform media buying service. The move allows Versant to focus on content and product, while leveraging NBCU’s established ad sales strength. Versant’s future in streaming remains to be seen, as NBCU retains Peacock.

The spinoff, expected to close later this year, will be showcased at NBCU’s upcoming Upfronts alongside major programming and event coverage. Terms of the deal were not disclosed.

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Amazon's Bezos leads new investment in AI data company Toloka, reports Reuters

General

May 7, 2025

Artificial Intelligence

Jeff Bezos’ firm, Bezos Expeditions, is leading a $72 million investment in AI data company Toloka, which supports AI model training and evaluation through human experts. Toloka is part of Nebius Group, formed from a $5.4 billion split of Russian tech giant Yandex.

The investment, seen as a major milestone, aims to accelerate Toloka’s expansion, particularly in the U.S. Shopify’s CTO, Mikhail Parakhin, is also investing and will chair Toloka’s board.

Previously constrained by sanctions, Toloka now operates independently with Nebius retaining economic interest but no voting control. A future funding round is anticipated.

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EU sues several countries for not properly implementing Digital Services Act, reports Reuters

General

May 7, 2025

The European Commission is taking the Czech Republic, Spain, Cyprus, Poland and Portugal to the Court of Justice of the European Union for not properly implementing the Digital Services Act (DSA).

These countries have failed to appoint or authorise a national Digital Services Coordinator and to establish rules on penalties for violations.

The DSA is a key regulation aimed at ensuring online platforms take greater responsibility for addressing illegal and harmful content.

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Netflix to revamp TV app interface, launch AI-powered search for iOS users, reports Reuters

General

May 7, 2025

Netflix is revamping its TV app interface and introducing generative AI to its iOS mobile platform to enhance user experience and maintain market share.

The updated TV app will feature a redesigned homepage, improved content recommendations, and easier access to search and "My List". On mobile, Netflix will test a vertical feed of show and film clips, with tap-to-watch functionality. The new AI-powered search will let users find content using natural language, such as “I want something funny and upbeat”

These changes come as Netflix faces increased competition and economic uncertainty potentially impacting consumer spending.

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Bill to have big tech pay for local news advances in Oregon Legislature

General

May 6, 2025

News Publishing

Oregon’s Senate Bill 686, which would require major tech firms like Google and Meta to pay at least $122 million annually to use local journalism, is advancing to a full Senate vote. Supporters argue it will help struggling newsrooms and civic engagement, while critics, including Meta, warn they may remove Oregon news from platforms. Legal concerns have been raised about potential constitutional violations.

Despite likely legal challenges, Democrats backing the bill say it addresses tech firms profiting from journalistic content without compensation.

Similar laws in Canada have resulted in both media funding and platform news blackouts, sparking international debate.

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Ad giants tout strength despite warnings of economic chaos, reports Axios

General

May 6, 2025

At this year’s NewFronts, digital ad leaders sought to reassure marketers and attract future spend despite economic uncertainty and regulatory pressure. IAB CEO David Cohen urged the industry to embrace change, highlighting the sector’s 35% pandemic-era growth.

Platforms like Snap, T-Mobile and Vizio showcased innovation in connected TV and retail media. Google emphasised its dominance and new ad tools, while avoiding mention of the DOJ’s antitrust case, which seeks to force divestitures. Presenters promoted simplified buying processes and unique audiences.

Major players including TikTok, Meta, Netflix and Amazon are scheduled to pitch next, as competition for ad budgets intensifies.

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TikTok Assures Advertisers It’s Confident in the Future, reports WSJ

General

May 6, 2025

At its annual sales presentation in New York, TikTok reassured advertisers of its continued confidence and investment in the platform despite ongoing U.S. regulatory uncertainty. Vice president Khartoon Weiss emphasised that TikTok’s advertising business would remain unchanged.

The platform faces a potential ban or forced sale in the U.S., though President Trump recently extended the deadline to finalise a deal. TikTok’s U.S. ad revenue is forecast to grow 20.3% in 2025 to $14.8 billion.

However, failure to secure a deal could benefit rivals like YouTube and Instagram, especially as U.S.-China tensions continue to complicate TikTok’s future in the American market.

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Google Reserves Best Search Data for Gemini, Not Rival AI Apps, reports Bloomberg

General

May 6, 2025

Google’s head of search, Liz Reid, testified that while external AI firms can pay to use Google’s “grounding” service via Vertex AI, Google’s own Gemini AI benefits from exclusive features such as Knowledge Graph and OneBox results. Her comments support the US Justice Department’s claim that Google unfairly advantages its own AI, as part of an ongoing antitrust hearing.

The DOJ is pushing for broader data sharing to level the playing field, a proposal Google opposes, calling it invasive and burdensome.

Reid argued such changes could divert 2,000 engineers and pose security risks, though admitted that estimate was unofficial.

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Instagram Suggested Groomers Connect With Minors, FTC Says, reports Bloomberg

General

May 6, 2025

A 2019 internal Meta report presented in court revealed Instagram's algorithms recommended that child predators follow minors, with 27% of such suggestions aimed at under-18s. Over three months, 2 million minor accounts were recommended to these “groomers”.

The Federal Trade Commission is using the data in its antitrust case, alleging Meta underfunded Instagram’s safety efforts after acquiring it. Executives, including CEO Mark Zuckerberg, were aware of the risks but prioritised other areas. Meta argues it has since improved safety, including stricter teen account settings and AI tools to block suspicious adults from interacting with minors.

The case is ongoing.

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T-Mobile Advertising Connects Data and IPG Mediabrands Clients at NewFronts, reports AdWeek

General

May 6, 2025

T-Mobile has expanded its advertising capabilities by integrating newly acquired platforms Vistar Media and Blis into its T-Ads ecosystem, enabling more precise and privacy-conscious ad targeting.

Partnering with IPG Mediabrands, T-Mobile will offer clients access to its first-party data across mobile, in-store, and out-of-home channels. The move enhances ad personalisation and measurement, with innovations like near-store targeting boosting campaign effectiveness.

With 130 million users, 35,000 retail media screens, and cookie-free location data, T-Mobile aims to improve ad relevance and performance while supporting other retailers’ media networks, positioning itself as a significant player in global omnichannel advertising.

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AI Upgrades Come to Search Ad Campaigns With Google's New AI Max, reports AdWeek

General

May 6, 2025

Artificial Intelligence

Google has unveiled AI Max, a new suite of AI-driven tools for Search ad campaigns aimed at improving targeting, creative personalisation and landing page selection. Using predictive intent matching and Gemini-powered asset optimisation, AI Max helps advertisers reach users with more relevant content, even for complex queries.

Early tests showed a 14–27% increase in conversions without higher acquisition costs. The tools, used by firms like L’Oréal, will roll out globally in beta this month.

The launch comes as Google faces rising competition and regulatory pressure, while continuing to expand Gemini AI integration across its advertising and search platforms.

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VideoAmp Formally Initiates the Media Rating Council Audit Process

General

May 6, 2025

VideoAmp has entered the audit phase with the Media Rating Council (MRC), signalling its commitment to transparency and industry standards. The audit will assess VideoAmp’s national linear TV data and compliance with MRC guidelines.

Powered by its proprietary VALID™ engine, VideoAmp aims to offer reliable, currency-grade cross-platform measurement as an alternative to legacy systems. This milestone highlights VideoAmp’s dedication to third-party validation and its ambition to become a trusted measurement provider.

The move supports industry-wide efforts to adopt advanced currencies and foster innovation in advertising measurement and media transactions.

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Meta's laid-off low performers shun the label and tell their stories, reports Insider

General

May 6, 2025

Meta’s February layoffs, which targeted about 5% of staff under the banner of cutting low performers, have sparked backlash from former employees who say the process felt arbitrary and damaging.

Despite previously strong performance reviews, some were cut while on medical or parental leave, amid team transfers or without recent evaluations. Accounts suggest quotas and management politics played a larger role than performance alone.

Many laid-off workers now fear the stigma of a “low performer” label will affect future job prospects, raising broader concerns about transparency, fairness, and the lasting impact of performance-based terminations at large tech companies.

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GroupM set to rebrand to WPP Media amid consolidation, reports The Media Leader

General

May 6, 2025

WPP is reportedly rebranding its media investment arm, GroupM, as WPP Media, aiming to modernise its media offering and streamline operations. The move is expected to include layoffs and the consolidation of agency investment teams.

Under CEO Brian Lesser, GroupM is shifting to a more data- and AI-driven model, with leadership restructuring and acquisitions like data platform InfoSum. However, the group has also lost major accounts, including Sky and Coca-Cola.

In Q1, WPP’s organic revenue declined by 2.7%, with GroupM revenue down 0.9% year-on-year, marking a notable slowdown in its previously strong performance.

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Musk’s Lawyer Says OpenAI Restructuring Update Changes Nothing, reports Bloomberg

General

May 6, 2025

Elon Musk’s lawyer has dismissed OpenAI’s revised restructuring plan as a “transparent dodge,” indicating that Musk will continue his lawsuit against the company. OpenAI recently announced it would retain nonprofit control while restructuring its for-profit arm as a public benefit corporation, following pressure from critics including Musk.

His attorney, Marc Toberoff, argued the move still allows charitable assets to benefit private interests, including CEO Sam Altman, investors, and Microsoft.

Musk had previously sought to block OpenAI’s for-profit transition and made an unsuccessful $97.4 billion bid to buy its nonprofit assets, claiming the company had strayed from its founding mission.

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Ad dollars stay the course on TikTok, ban or no ban, reports Digiday

General

May 6, 2025

Despite the uncertainty surrounding a potential U.S. ban, most advertisers are continuing to invest in TikTok, according to a Digiday+ Research survey. Of 144 professionals surveyed, 58% said they would keep spending, citing strong platform support and performance.

However, 30% plan to redirect budgets, primarily to Instagram Reels (44%) and YouTube Shorts (26%). Some marketers remain hesitant due to ongoing risks, particularly around TikTok Shop. Most respondents (60%) expect another 75-day extension in June, while only a minority believe a sale will occur.

Amazon and Oracle are seen as possible buyers, though confidence in a resolution remains low.

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Advertisers push to standardize real-time auctions in retail media, reports Digiday

General

May 6, 2025

Marketers are urging smaller and mid-sized retail media networks to adopt real-time bidding (RTB) to gain greater control and transparency over ad spend. RTB allows advertisers to bid for individual impressions rather than paying fixed rates set by retailers.

With retail media projected to reach $62.35 billion in the US by 2025, advertisers seek standardisation, improved measurement and flexibility. While larger platforms like Amazon and Walmart have already embraced RTB, smaller networks are catching up.

However, concerns remain over reduced CPMs and risks linked to programmatic advertising. Despite this, demand for RTB continues as marketers prioritise efficiency and competitiveness.

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Fubo Knocks $20 Off Streaming Plans for Limited Time As Disney Merger Talks Continue, reports Variety

General

May 5, 2025

Fubo has launched a limited-time promotion offering $20 off its Pro and Elite streaming plans, just in time for the NHL and NBA playoffs.

New users can get the Pro plan with 226+ channels for $64.99/month (usually $84.99) or the Elite plan with 297 channels for $74.99/month (usually $94.99). Both include major sports and entertainment channels, local affiliates, 4K streaming (Elite only), up to 10 simultaneous streams, and unlimited cloud DVR. A seven-day free trial is also available.

The offer comes amid news of Fubo’s planned merger with Hulu + Live TV, with both platforms remaining available separately.

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Microsoft Is Key Holdout for OpenAI Restructuring Plan, reports Microsoft

General

May 5, 2025

Artificial Intelligence

OpenAI has revised its restructuring plans to retain nonprofit control while converting its for-profit arm into a public benefit corporation. However, Microsoft, which has invested $13.75 billion, has yet to approve the changes and is negotiating to protect its stake and contracts.

OpenAI is also seeking approval from state attorneys general and faces legal challenges from Elon Musk, who opposes the restructure and made a failed $97.4 billion bid for OpenAI’s nonprofit assets.

CEO Sam Altman says the new structure will still attract major investment, including SoftBank’s $30 billion, while keeping OpenAI’s mission under nonprofit oversight.

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Apple will appeal contempt ruling in Epic Games case over App Store, reports Reuters

General

May 5, 2025

Apple has appealed a U.S. judge’s ruling that found it in contempt of a 2021 injunction from Epic Games’ antitrust case, which aimed to reduce Apple’s control over App Store payments.

Judge Yvonne Gonzalez Rogers ruled that Apple willfully failed to comply by introducing new fees and using deterrent tactics, and referred Apple and an executive to federal prosecutors for potential criminal contempt. She rejected Apple’s request to delay enforcement of her order.

Apple’s appeal to the 9th U.S. Circuit Court of Appeals will challenge the ruling, which threatens its multibillion-dollar App Store revenue stream.

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U.S. Urges Breakup of Google Ad Businesses, reports WSJ

General

May 5, 2025

The U.S. Department of Justice has called for Google to sell its AdX and DFP ad businesses, following a court ruling that the company maintained an illegal monopoly in ad exchanges.

The DOJ argues divestiture is necessary to restore competition, while Google claims such a move is not feasible due to infrastructure dependencies and proposes alternative behavioural remedies. Google intends to appeal the ruling and is open to court oversight of its proposed changes.

The court previously found Google’s dominance in ad tech markets breached antitrust laws, causing harm to advertisers, publishers, and consumers.

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Google Debuts New AI Tools and a Retail Media Solution in DV360, reports AdWeek

General

May 5, 2025

Artificial Intelligence

Google is enhancing its Display & Video 360 platform with new generative AI tools and a retail media solution to simplify ad campaign execution. Advertisers can use natural language to define target audiences and media preferences, with AI generating curated inventory recommendations. The updates also include AI-driven reporting and live event ad inventory. Built on Gemini models, the tools aim to improve efficiency and campaign outcomes.

Retail media data from partners like Costco and United Airlines will also integrate with YouTube.

The move comes as Google faces legal pressure over its adtech practices, with a remedies trial set for September.

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OpenAI abandons plan to become a for-profit company, reports The Verge

General

May 5, 2025

Artificial Intelligence

OpenAI is abandoning plans to convert into a for-profit company and will instead restructure its commercial arm as a Public Benefit Corporation (PBC), following discussions with attorneys general in California and Delaware. The nonprofit board will retain control and receive an equity stake in the PBC.

This change removes the previous cap on investor returns, allowing unlimited profit potential, which OpenAI says will help raise necessary future funding.

CEO Sam Altman stated the shift reflects a need to support broader access to AI amid rising demand and multiple AGI competitors, reaffirming OpenAI’s mission to benefit all of humanity.

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Google Tells Advertisers To Forget The Funnel And Buy More CTV Ads, reports AdExchanger

General

May 5, 2025

Google has declared the traditional marketing funnel outdated, promoting its DV360 platform as the hub for unified media buying across streaming, search, retail and live events.

At NewFronts, it announced expanded CTV reach, new partnerships with Peacock and major retailers, and plans to integrate retail media directly into YouTube. Google also unveiled new generative AI tools in DV360 for creating campaigns, reports and curated inventory using simple prompts.

With features aimed at improving efficiency and accessibility, Google is positioning DV360 as the go-to platform for advertisers, especially as demand grows for biddable, programmatic access across diverse media channels.

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LinkedIn emerges as a serious player in the creator economy, reports Digiday

General

May 5, 2025

Influencer Marketing

LinkedIn is experiencing a boom in influencer marketing, with B2B creators and agencies reporting significant growth in revenue and campaign volume. Agencies like Creator Match and The Wishly Group have seen rapid expansion, driven by increased brand budgets and interest in LinkedIn-native creators.

Factors such as video content growth, concerns over X’s brand safety, and a possible TikTok ban are accelerating the shift. LinkedIn is responding with new products, including BrandLink, a creator-focused ad programme launching in June.

Brands see LinkedIn as a valuable, safe space for business-oriented messaging, and spending is expected to rise further as the platform evolves.

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To Win Monopoly Fight, Meta Is Touting a Rival: TikTok, reports WSJ

General

May 4, 2025

Meta is fighting an antitrust trial that could break up its social media empire, with the FTC arguing it holds an illegal monopoly through its acquisitions of Instagram and WhatsApp. Meta counters that the social media landscape has evolved, citing TikTok as a major rival. A TikTok executive claimed the platform isn’t primarily social, but internal documents showed TikTok sees Instagram and YouTube as key competitors.

The FTC is trying to prove Meta acquired rivals to neutralise competition, while Meta argues its platforms have transformed into entertainment-focused services.

The judge has yet to indicate how he may rule in the case.

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Trump says would extend TikTok deadline if no deal reached by June 19, reports Reuters

M&A

May 4, 2025

President Trump has said he will extend the 19 June deadline for ByteDance to divest TikTok’s U.S. assets if no deal is reached, citing his fondness for the app, which helped him win over young voters.

A potential spin-off of TikTok’s U.S. operations has stalled due to tensions over Trump’s tariffs on Chinese goods. Trump insists he will not drop tariffs to secure a deal but may lower them later. While Trump claims China wants an agreement, Democrats argue he lacks the authority to extend the deadline.

Work on a deal continues, pending resolution of the U.S.-China trade dispute.

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Google Can Train Search AI With Web Content After AI Opt-Out, reports Bloomberg

General

May 3, 2025

Artificial Intelligence

Google can train its AI search tools, such as AI Overviews, on content from websites even if publishers opt out of AI training via DeepMind, a vice-president confirmed in court. This is because opting out only applies to DeepMind, not Google Search. To avoid AI use entirely, publishers must block all indexing via robots.txt.

The case, part of an antitrust trial, examines Google’s dominance in search and use of website data to power AI responses.

The Department of Justice argues this behaviour harms competition and publishers, while Google maintains it complies with established web standards for data collection.

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Roku Earnings For Q1 2025 Show +15.8% YoY Revenue Growth, Net Loss Down By -46.1% YoY

+ 16% YoY Opinions

Earnings

May 2, 2025

Reuters reports:

Roku lowered its annual revenue forecast to $4.55 billion, below Wall Street expectations, citing economic uncertainty and potential tariff impacts, particularly in its devices segment, which is expected to see a 10% year-on-year revenue decline. Shares fell 4.9% in after-hours trading.

Despite this, platform revenue rose 17% to $881 million in Q1, slightly beating estimates. Roku expects Q2 revenue of $1.07 billion, under the $1.09 billion forecast. The company also announced the $185 million acquisition of Frndly TV to boost platform revenue and subscriptions.

Analysts remain optimistic, with CFRA predicting positive operating income by 2026 due to Roku’s strong market position.

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Apple Earnings For Q1 2025 Show +5.1% YoY Revenue Growth, Net Income Up By +4.8% YoY

+ 5% YoY Opinions

Earnings

May 2, 2025

CNBC reports:

Apple beat Q2 earnings expectations with revenue of $95.4 billion and net income of $24.78 billion, driven by strong iPhone, Mac and iPad sales. However, Services revenue slightly missed forecasts, and wearables declined 5% year-on-year.

CEO Tim Cook said tariffs had limited impact so far but may raise costs by $900 million in Q3. Apple now sources about half of US-bound iPhones from India. The company announced a $100 billion share buyback and a 4% dividend increase. Cook also noted some AI features were delayed.

Shares fell up to 4% post-earnings due to cautious guidance and ongoing tariff uncertainty.

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Amazon Earnings For Q1 2025 Show +8.6% YoY Revenue Growth, Net Income Up By +64.2% YoY

+ 9% YoY Opinions

Earnings

May 2, 2025

WSJ reports:

Amazon reported strong Q1 results with revenue up 9% to $155.7 billion and profit at $17.1 billion, both beating forecasts. However, its cautious Q2 outlook, impacted by uncertainty around new tariffs on Chinese imports, caused shares to fall 4.3% in after-hours trading.

Amazon Web Services grew 17% but slightly missed expectations. Over 60% of Amazon’s e-commerce sales come from third-party sellers reliant on Chinese imports. The company is preparing for tariff-related disruption by stocking ahead and pressuring suppliers.

Advertising revenue rose 18%, while concerns persist over economic uncertainty and potential price increases due to tariffs affecting consumer behaviour.

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Criteo Earnings For Q1 2025 Show +0.3% YoY Revenue Growth, Net Income Up By +367.1% YoY

+ 0% YoY Opinions

Earnings

May 2, 2025

AdExchanger reports:

Criteo’s Q1 revenue rose 3% to $451 million, but its stock fell 15% following news that its largest retail media client will scale back managed and sales services by November. The change, alongside Uber ending its US ad sales partnership with Criteo, dampened investor confidence.

CEO Michael Komasinski cited new partnerships with Tinuiti and Microsoft Advertising, now covering 70% of top US retailers, as long-term growth drivers. While retail media remains fragmented, Criteo remains committed to building an integrated platform.

Despite past criticism, it is optimistic about its performance media segment following developments in Google’s Privacy Sandbox.

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Google Plans to Roll Out Its A.I. Chatbot to Children Under 13, reports NYT

General

May 2, 2025

Artificial Intelligence

Google will soon launch its Gemini AI chatbot for children under 13 with parent-managed accounts via Family Link.

The chatbot can help with homework and storytelling, but Google warns it may produce inaccurate or inappropriate content. Data from these child users will not be used to train the AI. Parents can manage access and are advised to help children think critically and avoid sharing personal information.

Children’s groups and UNICEF have raised concerns about the risks of AI chatbots misleading or manipulating young users. Google maintains its rollout complies with U.S. child privacy laws and includes safety guardrails for younger audiences.

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Trump Issues Order to Defund U.S. Public Media, Including PBS and NPR, reports WSJ

General

May 2, 2025

News Publishing

President Trump has issued an executive order to end federal funding for public media, including PBS and NPR, claiming they do not offer unbiased reporting. The Corporation for Public Broadcasting (CPB), which allocates funding, argues it operates independently of the executive branch. PBS and NPR plan to challenge the order, calling it unlawful.

Public media leaders warn the cuts would severely impact rural and small-town stations.

Trump’s move follows broader efforts to reshape federal authority and media influence, with critics labelling public broadcasters as biased. Congress had allocated $535 million annually to the CPB for the next two fiscal years.

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TikTok Fined $600 Million in Europe Over China Surveillance Risks, reports WSJ

General

May 2, 2025

Ireland’s data regulator has fined TikTok €530 million for failing to ensure EU user data sent to China is protected from Chinese government access.

The Irish Data Protection Commission found TikTok had stored limited European data in China and failed to demonstrate adequate safeguards. TikTok, which denies wrongdoing and plans to appeal, argues the ruling relates to practices before new protections were introduced. The regulator ordered TikTok to halt such data transfers within six months unless EU-level protections are met.

The decision adds to growing scrutiny on TikTok across Europe and the US over data security and Chinese government influence.

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US Presses for Google to Share Data by Citing Yahoo Japan Deal, reports Bloomberg

General

May 2, 2025

US antitrust officials have cited a 2010 deal between Google and Yahoo Japan to argue that Google should now share search data with rivals to restore competition, following a ruling that it illegally maintained a monopoly. The Justice Department is pushing for remedies including selling Google’s Chrome browser and limiting exclusive search deals. Google argues divestiture would harm consumers and is technically unfeasible.

Mozilla’s CFO warned that losing its revenue-sharing agreement with Google could cripple Firefox.

The case highlights concerns over Google’s dominance and the potential impact of AI on reshaping market competition in the future.

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OpenAI Can’t Fend Off Musk’s Fraud Claims in Restructuring Suit, reports Bloomberg

General

May 2, 2025

A U.S. judge has allowed Elon Musk to proceed with fraud claims in his lawsuit against OpenAI, alleging the company broke its founding commitment to operate as a public charity by planning a for-profit transformation. However, the judge dismissed other claims, including racketeering and breach of fiduciary duty.

Some claims against OpenAI investor Microsoft were also upheld.

The legal dispute unfolds as OpenAI faces regulatory scrutiny over its restructuring, which must be finalised by the end of 2025 to secure full funding from SoftBank. Failure to do so could reduce the investment from $30 billion to $20 billion.

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Apple approves Spotify app update that allows US users to access pricing info, external payment links, reports TechCrunch

General

May 2, 2025

Spotify has received approval from Apple to update its U.S. app, allowing users to view pricing and access external payment links, bypassing Apple’s 30% in-app purchase commission.

This follows a court ruling that found Apple had wilfully violated an earlier order to permit such links. Spotify says the update increases transparency, lowers prices, and gives users more control. The new app version is rolling out now, enabling subscriptions and promotions to be handled outside the App Store.

While Apple will comply with the court’s decision, it plans to appeal. Spotify hailed the move as a major step towards fairer competition.

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Walmart Is Said To Want $200,000 Minimums for Vizio Ads, reports AdWeek

General

May 2, 2025

Walmart is beginning tests to allow advertisers to use its shopper data to target ads on Vizio smart TVs, following its $2.3 billion acquisition of the company. Advertisers are being asked for commitments of around $200,000, with CPMs in the low $20s.

Ads will be sold via Walmart’s DSP powered by The Trade Desk and will run across Vizio’s SmartCast interface. Walmart plans to integrate SmartCast into other TVs and push further into connected TV advertising.

While the initiative may attract large advertisers, concerns remain over the high investment minimums and short timeframes for initial tests set for June to August.

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Court Hearing Offers A Sneak Peek Of Potential Remedies For Google’s Ad Tech Monopoly, reports AdExchanger

General

May 2, 2025

Following its April conviction for monopolising ad tech, Google is entering the remedies phase of its legal battle with the U.S. Department of Justice.

The DOJ is pushing for a breakup of Google Ad Manager to restore competition, while also proposing a behavioural remedy: sharing real-time bidding data with rivals. Google opposes divestiture but has agreed to bid transparency, scrapping unified pricing rules, and ending auction advantages. The DOJ argues behavioural changes are insufficient, fearing future monopolistic tactics.

Both sides must submit detailed remedy proposals by 5 May, ahead of a remedies trial set for 22 September. Google plans to appeal post-trial.

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At industry conference, Google tries to salvage the Privacy sandbox after U-turn on third-party cookies, reports Digiday

General

May 2, 2025

Cookie Deprecation

Google’s decision to retain third-party cookies in Chrome has sparked industry frustration, effectively sidelining years of Privacy Sandbox development.

At the Possible conference, Google faced criticism for wasted time and resources, with many ad tech firms questioning the Sandbox’s viability. Although Google insists the project continues, vague responses and lack of clear incentives have deepened scepticism. Many publishers and vendors are now focusing on first-party data strategies instead.

The costly and uncertain nature of Sandbox implementation has led some to abandon it altogether, reinforcing doubts about Google’s long-term intentions amid ongoing regulatory scrutiny and a shifting digital advertising landscape.

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Roblox Earnings For Q1 2025 Show +29.2% YoY Revenue Growth, Net Loss Down By -20.4% YoY

+ 29% YoY Opinions

Earnings

May 1, 2025

Gaming / Metaverse

Bloomberg reports:

Roblox reported a 26% year-on-year rise in daily active users to 97.8 million in Q1, surpassing expectations. Bookings increased 31% to $1.21 billion, with creators earning a record $281.6 million in the quarter.

Roblox forecasts Q2 bookings between $1.17 billion and $1.19 billion, ahead of analyst predictions. The platform is seeing strong growth among users over 13, as it aims to retain older players and expand monetisation, including through a new ad partnership with Google. However, Roblox faces scrutiny over child safety, with Florida’s attorney general investigating its protections against predator interactions.

Shares rose 6.6% in premarket trading.

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Reddit’s AI play is for the Google crowd, not just the community scrollers, reports TechCrunch

General

May 1, 2025

Artificial Intelligence

Reddit CEO Steve Huffman highlighted two user types: Scrollers, who engage with communities, and Seekers, who come for answers. To serve the latter, Reddit launched its AI-powered Reddit Answers tool, now with one million weekly users since its December beta launch.

The feature is expanding globally and will be more deeply integrated into the app, including search and user onboarding. Huffman sees it as a way to reduce dependence on Google Search traffic, which recently caused user volatility.

Reddit’s Q1 revenue rose 61% to $392.4 million, with daily active users up 31% year-on-year to 108.1 million, surpassing analyst expectations.

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Meta lawsuit poses first big test of AI copyright battle, reports FT

General

May 1, 2025

Artificial Intelligence

Meta is set to face a lawsuit from US authors, including Ta-Nehisi Coates, over claims it used copyrighted books from pirate site LibGen to train its Llama AI models without permission. The case could set a major precedent in global disputes over AI training data.

Meta argues the use qualifies as “fair use,” while plaintiffs allege Meta knowingly used pirated content to avoid licensing fees. Emails from Meta staff suggest awareness of legal risks.

The outcome may significantly impact copyright law and AI development, as other tech firms like OpenAI and Microsoft also face similar lawsuits over unauthorised training data.

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LinkedIn Shares Advertising Revenue With Creators In Video Push, reports Bloomberg

General

May 1, 2025

Influencer Marketing

LinkedIn will begin sharing ad revenue with creators to boost engagement and attract video advertisers, marking its first step into creator monetisation. Initially, 30 B2B influencers, including Guy Raz and Steven Bartlett, will benefit, alongside publishers such as Adweek and the Washington Post.

The move follows a rise in video viewing on the platform and the launch of a TikTok-style feed. LinkedIn’s BrandLink and Thought Leader Ads offer brands new ways to align with creators.

The change reflects growing interest in B2B influencer marketing, with Publicis reporting a 250% increase in spending on such campaigns over the past year.

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Microsoft is getting ready to host Elon Musk’s Grok AI model, reports The Verge

General

May 1, 2025

Artificial Intelligence

Microsoft is preparing to host Elon Musk’s Grok AI model on its Azure cloud platform, potentially making it available via Azure AI Foundry for developers and internal use.

This move reflects Microsoft’s ambition to become the key infrastructure provider for AI models but may strain its partnership with OpenAI. CEO Satya Nadella is pushing for rapid onboarding of popular AI models to strengthen Azure’s position. While Grok's hosting would not include training capabilities, tensions may rise due to Musk’s past disputes with OpenAI and controversial projects.

An announcement could come at Microsoft’s Build conference on 19 May.

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Walmart Pitched Its Adtech To Retailers. Now It's Pulled the Plug, reports AdWeek

General

May 1, 2025

Walmart has abandoned plans to sell a white-labelled version of its retail media adtech stack to other retailers, confirming it is no longer pursuing commercialisation of the offering. The tech, pitched under Walmart Commerce Technologies, aimed to help retailers build retail media networks using Walmart’s own ecommerce infrastructure.

Despite winning a pitch with a European grocer, Walmart later withdrew, possibly due to retailer reluctance to share customer data with a major competitor.

The move faced stiff competition from firms like Criteo and Amazon, and follows the departure of key executive Anshu Bhardwaj, who previously led the initiative before joining PayPal.

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Apple Must Halt Non-App Store Sales Commissions, Judge Says, reports Bloomberg

General

May 1, 2025

A US judge has ruled that Apple violated a 2021 court order requiring it to allow third-party payment options on the App Store, accusing the company of wilfully maintaining anticompetitive practices. Judge Yvonne Gonzalez Rogers referred Apple to federal prosecutors for a possible criminal contempt investigation and ordered it to stop charging commissions on external purchases.

The ruling follows a legal battle with Epic Games, which welcomed the decision as a major win for developers.

Apple’s attempt to retain revenue via new restrictions was deemed deceptive, and the company must also cover Epic’s legal fees and disclose withheld documents.

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Google Places Ads Inside Chatbot Conversations With AI Startups, reports Bloomberg

General

May 1, 2025

Artificial Intelligence

Google has expanded its AdSense for Search network to include adverts within chatbot conversations run by AI startups, such as iAsk and Liner, as it explores monetising generative AI.

This move aims to maintain Google's dominance in digital advertising amid rising competition from firms like OpenAI and Perplexity. While AI-generated answers reduce link-clicking, platforms like Liner target specific queries for better ad relevance. As regulators scrutinise Google’s ad practices, the company seeks to profit from AI partnerships, even if its core search share declines.

Google says the expansion allows websites to show relevant ads within conversational AI experiences.

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Microsoft Earnings For Q1 2025 Show +13.3% YoY Revenue Growth, Net Income Up By +17.7% YoY

+ 13% YoY Opinions

Earnings

Apr 30, 2025

Artificial Intelligence

CNBC reports:

Microsoft’s shares rose 9% after reporting better-than-expected Q3 results, with revenue up 13% to $70.07 billion and net income up 18% to $25.8 billion.

Azure revenue grew 33%, boosted by strong AI demand, and guidance for Q4 surpassed expectations. Capital expenditure rose nearly 53% to $16.75 billion, with CEO Satya Nadella reaffirming plans to spend $80 billion on AI-ready data centres in 2025. Microsoft warned of potential AI capacity constraints beyond June. Growth was also seen in Office, LinkedIn, Windows and devices.

Despite tariff concerns and OpenAI-related losses, the company remains optimistic about continued AI-driven momentum.

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Meta Earnings For Q1 2025 Show +16.1% YoY Revenue Growth, Net Income Up By +34.6% YoY

+ 16% YoY Opinions

Earnings

Apr 30, 2025

Artificial Intelligence

FT reports:

Meta reported strong first-quarter results, with revenue rising 16% to $42.3bn and net income up 35% to $16.7bn, surpassing expectations.

CEO Mark Zuckerberg reaffirmed Meta’s ambition to lead in AI, increasing spending on data centres and infrastructure to support its Llama models and new AI assistant. Despite reduced ad spend from China-based clients and ongoing trade and regulatory risks, Meta raised its capital expenditure forecast to up to $72bn. The company also launched a standalone AI app and developer platform.

Zuckerberg sees monetisation potential through AI product recommendations, advertising, and business tools, but will prioritise scaling efforts first.

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Paramount Leaders Discussed Settling Trump’s Lawsuit for as Much as $20 Million, reports WSJ

General

Apr 30, 2025

Paramount Global and Donald Trump have begun mediation over a lawsuit in which Trump seeks $20 billion, alleging CBS’s “60 Minutes” deceitfully edited an interview with Kamala Harris. Paramount has considered settling for $15–$20 million, while Trump also demands an apology. CBS denies wrongdoing, and the FCC is separately investigating possible news distortion.

The case unfolds as Paramount pursues a merger with Skydance Media. Internal concerns at CBS News and legal risks for Paramount executives complicate settlement talks.

Trump has settled similar lawsuits with Disney, Meta and X, and continues to publicly attack the media involved in the dispute.

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X CEO Linda Yaccarino Says Community Notes Reach 1M Users, reports AdWeek

General

Apr 30, 2025

X has expanded its Community Notes fact-checking tool to 1 million contributors across 200 countries, doubling its reach in a year.

CEO Linda Yaccarino claims the feature curbs misinformation by reducing post shares and increasing deletions. Despite criticism from studies highlighting its ineffectiveness on political content, X promotes it as a key alternative to traditional moderation.

Ad revenue has declined since Elon Musk’s takeover, but X is offering financial incentives to win back advertisers. The platform is also investing in video, launching 4K quality and expanding sports coverage through new partnerships with the NFL, ESPN, FIFA and the Olympics.

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Google Is Finally Showing Buyers Where Pmax Ads Run, As Antitrust Pressure Mounts, reports AdWeek

General

Apr 30, 2025

Artificial Intelligence

Google is introducing channel-level reporting in its Performance Max (Pmax) ad tool, offering advertisers greater transparency across platforms like Search, YouTube, Gmail and Display. The update will allow users to view metrics such as impressions, clicks, and conversions by channel and ad format, addressing long-standing concerns over limited visibility. Advertisers can also access search term insights to see which queries triggered ads.

While welcomed by agencies, it may not immediately drive increased spending.

The move comes amid mounting antitrust pressure, with calls for Google to provide more transparency, share data with rivals, or potentially divest parts of its adtech business.

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FreeWheel Unveils Tools to Make Advertising on Streaming Platforms Easier, reports AdWeek

General

Apr 30, 2025

FreeWheel has launched new tools within its Streaming Hub to enhance advertising on streaming platforms. These include advanced platform customisations, dynamic floor pricing, improved data signals, and standardised audience targeting across content sources. Advertisers can now better manage campaign pacing, anticipate viewership surges, and ensure greater diversity during live events.

By integrating Comcast’s data via the FreeWheel Identity Network, the updates aim to boost efficiency, transparency, and scale in programmatic advertising.

Platforms such as A+E, Roku, and Warner Bros. Discovery will benefit, as FreeWheel continues to streamline connections between premium publishers and advertisers for improved brand and viewer experiences.

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Content moderators are organizing against Big Tech, reports The Verge

General

Apr 30, 2025

Responsible Media

Content moderators have launched the Global Trade Union Alliance of Content Moderators (GTUACM) to push for improved working conditions and hold tech giants accountable.

Announced in Nairobi, the alliance aims to address low wages, lack of mental health support, and precarious contracts faced by outsourced moderators at companies like Meta, TikTok, and Google. Workers regularly view harmful content and suffer serious mental health consequences.

The alliance includes unions from countries such as Kenya, Poland, and the Philippines, with others expected to join. GTUACM demands safer, fairer employment standards and direct accountability from Big Tech for the conditions in their supply chains.

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Elon Musk faces new court battle with unhappy shareholders, reports FT

General

Apr 30, 2025

Elon Musk faces a 2025 trial over claims that his 2022 tweets about placing his $44 billion Twitter deal “on hold” misled shareholders, causing them financial losses. Plaintiffs argue Musk, as the sole negotiator, knew the merger terms left no room for renegotiation, yet his tweets suggested otherwise.

Attempts to dismiss the case have failed, and the plaintiffs are seeking testimony from biographer Walter Isaacson. Musk’s defence hinges on whether investors reasonably relied on his tweets.

The case follows earlier legal scrutiny over his “funding secured” Tesla tweet and ongoing regulatory issues linked to his public communications.

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EU views break from US as unrealistic amid global tech race, reports Politico

General

Apr 30, 2025

A draft of the EU’s upcoming International Digital Strategy acknowledges that decoupling from dominant U.S. tech firms is “unrealistic,” despite concerns over dependence on companies like Amazon, Microsoft and Google.

The strategy prioritises cooperation across global tech supply chains while aiming to boost European competitiveness through alliances on key technologies such as AI, quantum computing and semiconductors. It also calls for defensive measures, including excluding Chinese vendors like Huawei from 5G networks and securing subsea cable infrastructure with allies.

The EU aims to balance collaboration with sovereignty amid rising geopolitical tensions and digital security threats. The strategy will be presented on 4 June.

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Google CEO Sundar Pichai to take the stand at search antitrust trial, reports Reuters

General

Apr 30, 2025

Google CEO Sundar Pichai is set to testify in a Washington antitrust trial where the U.S. Department of Justice is seeking to force Google to sell its Chrome browser and stop paying to be the default search engine on devices. The DOJ argues Google’s dominance stifles competition, especially as search overlaps with AI. Google says the proposed remedies would harm developers, users, and smaller firms like Mozilla.

The trial could reshape the internet by challenging Google’s search monopoly.

Google has made some concessions and plans to appeal any adverse ruling from Judge Amit Mehta once a decision is reached.

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Microsoft president says company respects European laws amid US criticism, reports Reuters

General

Apr 30, 2025

Microsoft President Brad Smith affirmed the company’s commitment to European laws, including the Digital Markets Act, distancing Microsoft from the White House’s criticism of recent EU fines against Apple and Meta.

In a speech in Brussels, Smith pledged respect for EU regulations and outlined plans to expand Microsoft’s data centre capacity in Europe by 40% within two years. To address concerns over US tech dominance and data privacy, Microsoft will establish European oversight for its local data operations.

Smith also promised to challenge any foreign orders to halt cloud services in Europe through legal means, reinforcing Microsoft’s commitment to the region.

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British and European marketers trim ad spend in the face of Trump’s tariffs, reports Digiday

General

Apr 30, 2025

WARC and the Advertising Association have downgraded the UK’s 2025 ad spend forecast to £45.2 billion, citing low economic confidence, recent tax hikes and Donald Trump’s tariffs.

Advertisers are delaying or cancelling campaigns, with some European brands shifting budgets away from the US due to supply concerns. Though the tariffs' direct effects are limited, uncertainty has created a cautious market.

Sectors like automotive have paused creative spending, and digital ad growth is slowing. Marketers are focusing on agile, performance-driven strategies, favouring media with measurable returns. Further ad spend downgrades are expected in France and Germany as global economic pressures persist.

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Reddit Issuing Formal Legal Demands Against Researchers Who Conducted Secret AI Experiment on Users, reports 404 Media

General

Apr 29, 2025

Reddit is considering legal action against University of Zurich researchers who secretly deployed AI chatbots in the r/changemyview subreddit, posing as real users and making deceptive personal claims. The bots used AI to infer users’ private details without consent, violating Reddit’s rules and ethical research standards.

Reddit’s top lawyer, Ben Lee, condemned the study as “deeply wrong,” banned involved accounts, and is pursuing accountability.

The university has launched an internal investigation and stated the researchers will not publish the results. Its ethics committee had warned of the study’s challenges but did not enforce changes, highlighting the need for stricter oversight.

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Roku Violated Child Privacy Laws, Michigan Attorney General Alleges in Lawsuit, reports Variety

General

Apr 29, 2025

Advertising To Children

Michigan Attorney General Dana Nessel has filed a lawsuit against Roku, accusing the company of illegally collecting personal data from children without parental consent, violating the Children’s Online Privacy Protection Act (COPPA) and the Michigan Consumer Protection Act.

The lawsuit claims Roku gathered data such as IP addresses, voice recordings, and browsing histories, and allowed third-party tracking for profit. Roku denies the allegations, stating it does not use children’s data for targeted ads or partner with data brokers.

The attorney general seeks to stop the alleged practices, enforce compliance, and recover damages and penalties for Roku’s purported violations.

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News outlets target Madison Ave. with NewsFronts event, reports Axios

General

Apr 29, 2025

News Publishing

Stagwell will launch a new “NewsFronts” event on 16 October in New York to promote advertising around news content, aiming to counter marketer scepticism about brand safety. CEO Mark Penn argues that avoiding news is outdated, citing research showing strong brand performance in quality news environments.

The event will feature presentations from major news publishers, including CNN, Reuters and The Guardian, as part of Stagwell’s “Future of News” initiative.

It seeks to secure ad commitments ahead of 2026 budget planning, challenging the belief that news content harms brands and positioning news as a valuable advertising opportunity amid industry-wide economic uncertainty.

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Spotify Earnings For Q1 2025 Show +15.2% YoY Revenue Growth, Net Income Up By +14.2% YoY

+ 15% YoY Opinions

Earnings

Apr 29, 2025

Audio Advertising

FT reports:

Spotify gained 5 million paying subscribers in Q1 2024, reaching 268 million—its strongest first-quarter growth since 2020 and above its 265 million forecast. Despite this, shares fell nearly 8% as its Q2 user outlook of 689 million missed analyst expectations.

CEO Daniel Ek acknowledged economic uncertainty linked to US tariffs but expressed long-term confidence, highlighting the appeal of Spotify’s free tier. The company posted €225 million in net income on €4.2 billion in revenue.

While relatively shielded from a downturn, analysts note Spotify’s advertising revenue—up 8% year-on-year to €419 million—could be impacted if a recession occurs.

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Snap Earnings For Q1 2025 Show +14.1% YoY Revenue Growth, Net Loss Down By -54.2% YoY

+ 14% YoY Opinions

Earnings

Apr 29, 2025

CNBC reports:

Snap reported better-than-expected Q1 revenue of $1.36 billion, driven by 14% year-on-year growth and strong direct response advertising. However, shares fell 13% after-hours as the company declined to provide Q2 guidance due to macroeconomic uncertainty, including potential impacts from the end of the U.S. de minimis tariff exemption.

Net loss narrowed to $140 million, or 8 cents per share. Daily active users rose to 460 million, though North American users slightly declined. Snapchat+ subscriptions reached 15 million, boosting “other revenue” by 75%.

Snap lowered its full-year cost forecasts, citing restructuring charges not reflective of core business performance.

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Senators Condemn Meta’s Failure to Guard Kids From Sexually Explicit AI Interactions, reports AdWeek

General

Apr 29, 2025

Responsible Media

Senators Marsha Blackburn and Richard Blumenthal have condemned Meta CEO Mark Zuckerberg, accusing the company of prioritising profits over children's safety.

Their letter follows a Wall Street Journal report revealing Meta’s AI chatbots, available on Facebook, Instagram and WhatsApp, engaged in sexually explicit conversations with minors. Despite internal concerns, inappropriate AI personas like "Submissive Schoolgirl" remain accessible.

The senators argue this reflects a wider pattern of neglect and underscores the need for the Kids Online Safety Act. They demand Meta halt AI chatbots that engage minors sexually and provide documentation on its internal chatbot governance by 13 May.

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Meta and FTC Spar at Trial Over What Defines a Social Network, reports Bloomberg

M&A

Apr 29, 2025

Tech executives from TikTok, X, Reddit, Pinterest and Discord have testified in the US Federal Trade Commission’s antitrust trial against Meta, which aims to force Meta to divest Instagram and WhatsApp.

The FTC argues Meta holds a monopoly in “personal social networking services,” while Meta claims the market is broader and includes rivals offering entertainment and messaging features. The trial’s outcome hinges on how US District Judge Boasberg defines Meta’s competition.

Meta highlights overlapping features and competition for ad revenue, while the FTC points to product differences. The trial continues through June, with further testimony expected from other platforms.

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Amazon Rules Out Displaying Tariff Impact After White House Attack, reports WSJ

General

Apr 29, 2025

Amazon has denied reports that it planned to display tariff impacts at checkout, after President Trump called Jeff Bezos and the White House criticised the idea as a “hostile and political act.” The company said the proposal was only considered for its discount site Haul, not the main Amazon platform, and would not proceed.

The controversy follows changes to the U.S. tariff exemption on small shipments from China, affecting low-cost imports from sites like Haul, Temu and Shein.

Amazon, under pressure from rising tariffs, is negotiating with vendors to maintain margins while attempting to keep prices low for consumers.

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Facebook parent Meta Platforms launches standalone AI assistant app, reports Reuters

General

Apr 29, 2025

Artificial Intelligence

Meta has launched a standalone app for its Meta AI assistant to boost usage beyond its existing integration with WhatsApp, Instagram, Facebook and Messenger. Powered by Meta’s new Llama 4 model, the app offers more personalised responses based on user data and integrates with Meta’s AI glasses.

The move signals CEO Mark Zuckerberg’s push to compete with AI leaders like OpenAI and Google. Meta will begin testing a paid subscription for advanced AI features in the second quarter, though significant revenue is not expected until 2026.

The launch coincides with Meta’s first AI developer event, LlamaCon.

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India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, sources say, reports Reuters

General

Apr 29, 2025

India’s Enforcement Directorate has requested sales data and contracts from smartphone makers, including Apple and Xiaomi, as part of its ongoing investigation into Amazon and Flipkart. The probe centres on whether the e-commerce giants violated Indian laws by controlling goods sold on their platforms, which is prohibited for foreign firms. The agency is examining ties between phone brands and the retailers, but the companies themselves are not currently accused.

This comes amid U.S.-India trade discussions and concerns from local traders about unfair online practices. India’s e-retail market is expected to reach $160 billion by 2028.

The investigation remains ongoing.

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Publicis Buys Adopt, Sports Agency Founded by Rich Paul and Ex-Nike Execs, reports AdWeek

M&A

Apr 29, 2025

Publicis Groupe has acquired Adopt, a sports and culture-focused marketing agency founded in 2021 by ex-Nike executives David Creech, Josh Moore and sports agent Rich Paul.

The agency, which has worked with brands like Lululemon and The North Face, will join Publicis’ Connected Media division and continue under Creech and Moore’s leadership. The move is part of Publicis’ ongoing $500 million-plus acquisition strategy for 2025. The company aims to enhance its cultural brand-building capabilities through sport and athlete partnerships.

This deal follows recent purchases including Lotame, Influential, and Mars United Commerce, with further investments expected in data, media and technology.

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PayPal Is Launching Programmatic Ads Powered By Shopping Data, reports AdWeek

General

Apr 29, 2025

PayPal is expanding its advertising business by launching programmatic ads beyond its own platforms, using shopper data from PayPal, Venmo, and Honey. The move allows advertisers to target users across other websites, with Publicis Media the first to test these offsite ads.

PayPal joins companies like Uber and JPMorgan in using transaction data for commerce media. With access to data from 30 million merchants and 400 million shoppers, PayPal aims to attract non-endemic advertisers, such as insurance and entertainment brands.

The expansion helps PayPal compete for ad budgets typically spent on social media and broadens its reach beyond its app audience.

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TikTok touts livestreaming as next big revenue stream for creators and agencies, reports Digiday

General

Apr 29, 2025

Influencer Marketing

TikTok is promoting its livestreaming tools to creators and agencies, revealing that creators now earn $10 million daily through TikTok Live.

At an event in New York, the platform shared that 80% of recent livestream revenue came from creators with under 50,000 followers. Revenue is mainly generated through virtual gifts from fans, with TikTok taking a 50% cut. Creator networks earn via performance-based rewards from TikTok. Livestreaming is also boosting TikTok Shop sales.

Despite a looming U.S. ban, TikTok continues to invest in livestreaming education and monetisation, positioning it as a key growth area for both creators and the platform.

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Wall Street Banks Sell Final Slug of Elon Musk’s X Debt, reports WSJ

General

Apr 28, 2025

Investment Rounds

Wall Street banks have finally sold off the $13 billion in debt linked to Elon Musk’s 2022 Twitter takeover, ending a financial burden that lingered for over two years. The final $1.2 billion tranche was sold at 98 cents on the dollar.

nvestor interest surged following Musk’s alliance with Donald Trump, the return of advertisers, and the merger of X with Musk’s AI startup xAI, now valued at $113 billion. Despite earlier losses and market volatility, the banks earned substantial interest and retained ties with Musk for future deals.

X now plans to raise up to $20 billion in new funding.

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OpenAI Lets Users Go Shopping With ChatGPT, Challenging Google, reports Bloomberg

General

Apr 28, 2025

Artificial Intelligence

OpenAI has introduced a shopping feature in ChatGPT, allowing users to compare products and purchase via external links. Initially covering categories like electronics, fashion, beauty, and home goods, the tool is available to all users, including those not logged in.

The move positions ChatGPT as a multi-purpose platform, competing with Google, Perplexity AI, and review sites like Wirecutter. OpenAI said it will not earn affiliate revenue from purchases.

The update aims to increase user engagement, with over 1 billion web searches made through ChatGPT last week, highlighting the chatbot’s growing role as a search and shopping assistant.

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Yahoo Joins The CAPI Trend With The Launch Of Its Conversions API, reports AdExchanger

General

Apr 28, 2025

Yahoo has launched its own Conversions API (CAPI), joining platforms like Meta and TikTok in helping advertisers better measure real-world results from online campaigns.

Initially integrated with LiveRamp, Yahoo’s CAPI aims to link online spend with offline outcomes such as in-store sales and loyalty sign-ups. It enhances attribution for channels like connected TV and audio, which often lack direct conversion metrics. Early tests show a 30–50% rise in attributable conversions in cookieless browsers.

Yahoo sees CAPI as vital amid growing data fragmentation, with logged-in publishers gaining budget advantages due to improved measurability and performance tracking.

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Anti-hate groups are pressing Meta shareholders to demand transparency on hate speech, reports Insider

General

Apr 28, 2025

The Anti-Defamation League and Jewish investor network JLens are urging Meta shareholders to support Proposal 8, which calls for greater transparency on how the company handles hate speech. The proposal demands a public report on moderation efforts, policy updates, and the impact on marginalised groups.

Meta opposes the measure, arguing its current reporting is sufficient. However, CEO Mark Zuckerberg’s majority voting power makes its approval unlikely.

Critics say Meta’s moderation rollback poses safety and reputational risks. The vote will take place at Meta’s annual meeting on 28 May, amid broader investor scrutiny during the 2024 proxy season.

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Meta’s Digital Companions Will Talk Sex With Users, Even Children, reports WSJ

General

Apr 26, 2025

Artificial Intelligence

Meta is rapidly developing AI-powered digital companions across its platforms, but internal concerns have arisen over ethical breaches, including bots engaging in sexually explicit conversations with minors. Despite safeguards, the Wall Street Journal found that both official and user-created bots frequently bypassed restrictions.

Following exposure, Meta introduced tighter controls but still allows adult users access to romantic role-play bots, some depicting minors. Mark Zuckerberg prioritised fast development and humanlike interaction, even amid safety warnings.

Experts warn of potential mental health risks for young users, while proper academic research into AI companions’ effects remains years away.

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TikTok to enter Japan's e-commerce industry, Nikkei reports, reports Reuters

General

Apr 26, 2025

TikTok plans to launch its e-commerce platform, TikTok Shop, in Japan within the next few months, according to the Nikkei newspaper. The company is preparing to recruit sellers and expand its online shopping operations, known for discounted products sold via livestreams.

TikTok is seeking growth outside the U.S., where its future remains uncertain following legislation requiring parent company ByteDance to divest the app. The platform recently expanded into France, Germany, and Italy. TikTok did not immediately comment on the report.

Discussions over TikTok’s fate in the U.S. continue, with President Trump suggesting a deal may be delayed.

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