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US lawmakers urge Biden to extend TikTok Jan. 19 ban deadline, reports Reuters

General

Jan 14, 2025

Two Democratic lawmakers have urged Congress and President Joe Biden to extend the 19 January deadline for ByteDance to sell TikTok’s US assets or face a ban. ByteDance’s lawyer argued it would be impossible to complete a sale in time, warning a ban would shut down the app used by 170 million Americans.

Senator Edward Markey plans to propose a 270-day extension, citing the app’s cultural and economic significance. President-elect Donald Trump has requested a delay to address the issue after his inauguration.

Without an extension, new downloads will be blocked, and TikTok’s services will gradually cease functioning.

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The UK wants to do its own thing on AI regulation, suggesting a divergence from U.S. and EU, reports CNBC

General

Jan 14, 2025

Artificial Intelligence

The UK plans to take an independent approach to AI regulation, diverging from the EU's comprehensive framework and the fragmented US model. Ministers, including Feryal Clark, emphasise collaboration with AI firms like OpenAI to embed safety measures early.

While Labour has pledged AI-specific regulation, no formal laws have been announced, leaving businesses uncertain. Critics warn that the UK's "wait and see" strategy risks missing critical regulatory opportunities. Advocates suggest a flexible, sector-specific approach could balance innovation and oversight.

The UK also seeks to leverage its data for sovereign AI capabilities, aiming to position itself as a global AI leader.

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China Discusses Sale of TikTok US to Musk as One Possible Option, reports Bloomberg

M&A

Jan 14, 2025

Chinese officials are considering Elon Musk acquiring TikTok’s US operations if the app faces a ban, though they prefer it remains under ByteDance ownership. TikTok’s appeal against the ban is pending at the US Supreme Court, but justices signal they may uphold the law.

Discussions suggest Musk’s involvement could align with his connections to President-elect Trump and benefit his companies like X and xAI. Beijing retains influence due to its "golden share" in ByteDance and export rules restricting algorithm sales.

ByteDance prioritises fighting the ban, but a sale could value TikTok US at $40–50 billion, raising complex legal and operational challenges.

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EU reassesses tech probes into Apple, Google and Meta, reports FT

General

Jan 14, 2025

The European Commission is reassessing its investigations into tech giants Apple, Google, and Meta under the Digital Markets Act (DMA), potentially altering or scaling back cases launched since March 2023.

The review coincides with president-elect Donald Trump’s return, which has emboldened US tech firms to challenge EU enforcement, citing over $30bn in fines. EU regulators face pressure to maintain strict oversight, despite shifting priorities and political implications. Mark Zuckerberg has called on Trump to oppose EU penalties, while lawmakers urge the Commission to uphold the DMA.

Final decisions on cases are paused, though technical work continues amid growing tensions.

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As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations, reports Digiday

General

Jan 14, 2025

Influencer Marketing

Influencer agencies are increasingly using generative AI to streamline creator vetting, reducing the process from weeks to minutes. AI tools analyse social posts for brand alignment and flag potentially unsuitable content, but human review remains essential to address inaccuracies and biases.

Agencies like Open Influence and Obviously have integrated AI solutions to scale campaigns and improve efficiency, while software like Lightricks' SafeCollab is under development, offering self-service vetting tools.

Although AI aids efficiency, concerns over its impact on creators, akin to programmatic advertising’s effects on news outlets, highlight the need for balanced human oversight in influencer marketing strategies.

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Judge Sides Against Google In Privacy Suit Over Children's Data, reports MediaPost

General

Jan 13, 2025

Advertising To Children

Google must face claims it violated children's privacy by tracking YouTube activity to serve targeted ads, a California federal judge ruled. The case, initiated in 2019 by parents including Nicole Hubbard, alleges Google engaged in "highly offensive" privacy violations under state laws, despite a $170 million federal settlement in a similar case. While Google argued the data collection was routine and disclosed, the judge found the allegations plausible.

Claims against YouTube channel operators, such as Cartoon Network and Mattel, were dismissed as the focus was on Google’s actions.

The lawsuit could proceed under state privacy and consumer-protection laws.

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Omnicom Added As Defendant In Flywheel Trade Secrets Suit, reports MediaPost

General

Jan 13, 2025

Omnicom Group has been named as a defendant in a trade secrets lawsuit against Flywheel Digital, the digital commerce agency it acquired from Ascential plc. Plaintiff Compass Marketing alleges Omnicom knowingly used stolen trade secrets from Flywheel, including to secure Amazon's media account. The amended complaint, filed in Maryland, raises the damages sought to over $24 billion and references Omnicom CEO John Wren’s statements about leveraging Flywheel’s capabilities.

Omnicom declined to comment but disclosed indemnity insurance and a buy-side warranty to protect against potential liabilities linked to the acquisition.

The lawsuit highlights allegations of misappropriation of confidential information.

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US Supreme Court rebuffs Meta bid to avoid advertisers' lawsuit, reports Reuters

General

Jan 13, 2025

The U.S. Supreme Court declined to hear Meta’s appeal to block a multi-billion-dollar class action lawsuit by advertisers accusing the company of inflating its ad reach metrics. Plaintiffs allege Meta overestimated potential viewers by up to 400%, basing metrics on social media accounts rather than unique individuals.

The 9th U.S. Circuit Court of Appeals upheld the class action, allowing potentially millions of advertisers since 2014 to seek damages exceeding $7 billion.

Meta argued the ruling overlooked advertisers who did not rely on its metrics and criticised the court’s deference to lower judges certifying class actions.

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Users worried about TikTok ban appear to be downloading a different Chinese social media app, reports CNBC

General

Jan 13, 2025

Chinese social media app RedNote (Xiaohongshu) has surged to the top of Apple’s app store as TikTok faces a potential US ban over national security concerns. The Supreme Court appears likely to uphold the ban, which would penalise platforms like Apple and Google for supporting TikTok.

Many TikTok creators are migrating to RedNote, with some embracing the shift enthusiastically.

RedNote, founded in Shanghai in 2013, has 300 million monthly users and competes with Alibaba and Douyin in social media and e-commerce. Valued at $17 billion, it has raised over $900 million in funding and is gaining traction among US creators.

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EU Considers Expanding Probe Into Musk’s X, Digital Chief Says, reports Bloomberg

General

Jan 13, 2025

Responsible Media

The European Union is considering expanding its investigation into Elon Musk’s social platform X for alleged violations of the Digital Services Act (DSA), including failures in content moderation, transparency, and suspected political bias. Musk’s support for far-right figures, such as Germany’s Alice Weidel, has raised concerns about election interference.

The EU is also probing TikTok over similar issues following reports of Russian meddling in Romania’s elections.

With President-elect Trump’s inauguration approaching, Big Tech is lobbying for US intervention against EU fines. Musk has vowed to challenge adverse decisions, while the EU remains committed to enforcing its digital regulations.

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Kimberly-Clark Divides its Media and Creative Account Four Ways, reports AdWeek

General

Jan 13, 2025

Kimberly-Clark has concluded its global creative and media review, awarding work to IPG, Omnicom, Publicis Groupe, and WPP as part of its "Powering Care" restructuring strategy.

IPG will handle creative duties for feminine and family care brands, while WPP will oversee baby, child, and adult care brands. Publicis retains U.S. media responsibilities, adding Canada, while Omnicom consolidates media for markets outside North America, excluding South Korea.

Kimberly-Clark spent $511 million on global media in 2024, with half of its sales from the U.S. The brand’s partnerships with independent agencies remain uncertain following the review.

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Elon Musk's X is gearing up to add more defendants to its lawsuit against advertisers, reports Insider

General

Jan 13, 2025

Elon Musk’s X is expanding its lawsuit against advertisers, alleging members of the now-defunct Global Alliance for Responsible Media (GARM) colluded to boycott the platform, withholding billions in ad revenue. Current defendants include the World Federation of Advertisers, CVS Health, Mars, Orsted, and Twitch, with additional defendants to be named by January 25.

The case ties into political tensions over “brand safety” and antitrust concerns, with investigations led by Rep. Jim Jordan alleging collusion to defund conservative platforms.

GARM ceased operations after the lawsuit, while separate legal challenges and advertiser caution around boycotts highlight growing industry complexities.

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Google’s search market share drops below 90% for first time since 2015, reports Search Engine Land

General

Jan 13, 2025

Artificial Intelligence

Google's global search market share fell below 90% in the final three months of 2024, a first since 2015, according to Statcounter. The decline, particularly in Asia, contributed to the drop, while Google's U.S. share also dipped to 87.39% in December.

Competitors like Bing, Yandex, and Yahoo gained marginally, with Bing maintaining just under 4% market share. The shift raises questions about users moving to alternative engines or AI platforms like ChatGPT Search.

The trend highlights growing scrutiny over Google's dominance and declining user satisfaction with its search results, marking a potentially significant change in the search engine landscape.

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Apple’s New App Fees Spark More EU Scrutiny Under Big Tech Rules, reports Bloomberg

General

Jan 13, 2025

The European Commission is scrutinising Apple’s revised app developer fees under the Digital Markets Act (DMA), particularly a €0.50 fee per installed app, amid concerns it may increase costs for developers and consumers.

The investigation questions whether Apple’s changes truly reduce costs or necessitate business model adjustments. The probe could lead to further compliance demands or fines for Apple, which already faces penalties for obstructing cheaper third-party deals and limiting access to its payment systems.

Broader EU regulatory efforts targeting US tech giants, including Google, Meta, and Musk’s platform X, may face challenges under Trump’s incoming administration and “America First” policies.

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Apple fights $1.8 billion App Store lawsuit in first of UK class actions against tech giants, reports Reuters

General

Jan 13, 2025

Apple is accused of abusing its dominant App Store position by charging developers a 30% commission, allegedly costing UK consumers up to £1.5 billion, according to a mass lawsuit at London’s Competition Appeal Tribunal.

The case, brought by academic Rachael Kent on behalf of 20 million iPhone and iPad users, claims Apple’s monopoly excludes competition and imposes excessive fees. Apple argues the claims are baseless, highlighting benefits of its iOS ecosystem and stating 85% of developers pay no commission.

The trial, the first of its kind under UK class-action laws, will last seven weeks, with Apple CFO Kevan Parekh testifying.

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Ban anxiety triggers TikTok execs to rethink their next moves, reports Digiday

General

Jan 13, 2025

Leadership Transitions

TikTok is experiencing leadership departures and internal unrest amid growing uncertainty over its future in the US due to a potential nationwide ban. Senior ad team leaders Sameer Singh and Jack Bamberger have recently left, reflecting a broader trend of staff reevaluating their positions.

Concerns about the platform's stability are causing strain on employees and marketers, with some staff reportedly seeking opportunities elsewhere. While TikTok's e-commerce division has thrived, other areas face dissatisfaction and layoffs. Reports of cultural challenges, high turnover, and a chaotic workplace environment further complicate its operations.

TikTok has not commented on these developments.

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Meta’s free speech overhaul sparks advertisers’ concern, reports FT

General

Jan 12, 2025

Mark Zuckerberg’s overhaul of Meta’s content moderation, including ending its fact-checking programme and loosening hate speech policies, has raised advertiser concerns about harmful content and misinformation. The changes, resembling Musk’s X, risk damaging Meta’s reputation as a safe platform for brands, which generate most of its $135bn annual revenue.

Zuckerberg’s shift, seen as both ideological and strategic, aligns with his AI ambitions and efforts to appease political pressures ahead of an antitrust trial.

While Meta reassures advertisers, critics warn of brand safety risks, and internal opinions remain divided over the long-term implications for the company’s content moderation strategy.

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Apple board opposes proposal to abolish DEI programs, reports TechCrunch

General

Jan 11, 2025

Diversity & Inclusion

Apple's board has opposed a proposal from the National Center for Public Policy Research to abolish its diversity, equity, and inclusion (DEI) programs.

The think tank argues DEI initiatives may expose companies to legal risks, referencing the Supreme Court's ruling against race-based affirmative action and other firms scaling back such efforts. Apple rejected the proposal as "unnecessary," citing its robust compliance programme and criticising the attempt to "micromanage" company policies.

The company reiterated its commitment to fostering a culture of belonging that supports employees in achieving their best work.

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Trump and Zuckerberg meet at Mar-a-Lago, reports Semafor

General

Jan 11, 2025

Meta CEO Mark Zuckerberg met with Donald Trump at Mar-a-Lago, following recent changes at Meta that ended fact-checking programmes, diversity initiatives, and eased speech restrictions. The meeting, whose details remain undisclosed, occurred after Zuckerberg announced these shifts to address concerns over censorship and mistakes.

Meta has been strengthening ties with Trump’s incoming administration, including appointing Trump ally and UFC CEO Dana White to its board.

This meeting followed another between Zuckerberg and Trump in November, with Zuckerberg stating he now has greater clarity on policy direction, as shared during a recent interview with podcaster Joe Rogan.

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Disney Makes Its Case For Bigger Ad Budgets At CES, reports AdExchanger

General

Jan 11, 2025

Disney announced expanded programmatic and measurement capabilities at CES 2025 to attract advertisers to Disney+ and Hulu.

It highlighted 30 demand-side platform integrations to simplify ad buying, appealing to smaller brands entering streaming. Disney also unveiled clean room partnerships with AWS and Google Cloud, enhancing first-party data targeting for advertisers. New measurement tools from Lucid and Innovid enable tracking brand impact and real-time budget optimisation. Disney is testing shoppable ads, including Gateway Shop formats allowing viewers to scan QR codes for product info without disrupting content.

These initiatives aim to secure greater ad spend ahead of the 2025 upfronts.

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TikTok Dupes Parents, Texas Claims, reports MediaPost

General

Jan 10, 2025

Responsible Media

Texas Attorney General Ken Paxton has filed a lawsuit against TikTok, accusing it of misleading parents about the app's suitability for teens and exposing minors to harmful content, including profanity, sexual themes, and substance use.

Paxton claims TikTok intentionally designs features to addict young users, harming their mental and physical health. The complaint also alleges violations of a state consumer protection law and follows a prior lawsuit accusing TikTok of sharing minors’ personal data without parental consent.

Similar lawsuits were filed by attorneys general in 13 states and Washington, D.C., as TikTok faces a potential nationwide ban on 19 January.

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Meta's civil rights team head to leave company, reports Axios

General

Jan 10, 2025

Leadership Transitions

Roy Austin Jr., head of Meta’s civil rights team since 2021, announced his departure in a Facebook post, marking the first significant exit following Meta CEO Mark Zuckerberg’s recent right-leaning policy changes. These included shutting down fact-checking, relaxing hate speech restrictions, and ending diversity programmes.

Austin's 13-member civil rights team will be reassigned within Meta, effectively disbanding the group. The team had addressed issues like police creating fake profiles and discrimination in housing and employment.

Meta confirmed Austin’s exit but declined to comment further on the team’s status.

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US Backs Musk Challenge to OpenAI-Microsoft Board Overlaps, reports Bloomberg

General

Jan 10, 2025

The U.S. Department of Justice and Federal Trade Commission backed part of Elon Musk's claim that OpenAI's restructuring as a for-profit company could breach antitrust laws due to overlapping board memberships. Musk alleges Reid Hoffman's dual roles at OpenAI and Microsoft, along with Deannah Templeton's affiliations, compromised competition. The agencies stated that resignations don't necessarily remove the risk of recurring antitrust issues but took no stance on OpenAI's restructuring.

Musk, who left OpenAI in 2018, claims it abandoned its charitable mission by partnering with Microsoft. OpenAI denies wrongdoing and calls Musk’s lawsuit baseless.

A hearing is scheduled for Tuesday.

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Brazil gives Meta 72 hours to explain changes to fact-checking program, reports Reuters

General

Jan 10, 2025

Brazil’s government has given Meta until Monday to explain its recent policy changes, including the termination of its U.S. fact-checking programme and reduced restrictions on sensitive discussions like immigration and gender identity. Solicitor General Jorge Messias criticised Meta for inconsistent policies, stating Brazilian society cannot rely on such unpredictable measures.

President Luiz Inácio Lula da Silva described the changes as "extremely serious" and called for discussions. Meta CEO Mark Zuckerberg justified the shift by citing excessive censorship, although a spokesperson clarified the changes currently apply only to the U.S.

Meta has not yet responded to Brazil’s concerns.

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Amazon Is Halting Some of Its Diversity and Inclusion Programs, reports Bloomberg

General

Jan 10, 2025

Diversity & Inclusion

Amazon is scaling back some of its diversity and inclusion (DEI) initiatives, citing a review of existing programmes and a focus on those with proven outcomes. The changes include consolidating efforts and rebranding its DEI department. Employee affinity groups remain active, but specific public commitments, such as supporting racial bias legislation and LGBTQ+ rights, have been removed from Amazon’s public positions.

This move aligns with broader corporate trends, as companies like Walmart and Boeing also reduce DEI efforts amid political and activist pressure.

Amazon states its commitment to fostering an inclusive culture while ensuring equitable treatment across its workforce.

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Meta kills DEI programs, reports Axios

General

Jan 10, 2025

Diversity & Inclusion

Meta is ending its diversity, equity, and inclusion (DEI) programmes, including hiring initiatives, training, and supplier diversity, citing changes in the legal and policy landscape.

In a memo, Meta stated that DEI efforts could be perceived as preferential treatment and announced the discontinuation of its DEI team, equity programmes, diverse hiring approaches, and representation goals. This follows similar moves by Walmart and McDonald’s and Meta’s recent efforts to align with President-elect Trump’s administration, including a leadership reshuffle and political donations.

Meta aims to focus on unbiased practices and supporting small and medium businesses while maintaining accessibility and economic growth.

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Supreme Court Signals It’s Likely to Uphold TikTok Ban in US, reports Bloomberg

General

Jan 10, 2025

The U.S. Supreme Court appears poised to uphold a law banning TikTok unless its Chinese parent company, ByteDance, sells the platform by 19 January. Justices expressed concerns about national security risks, such as data collection and propaganda, outweighing free speech claims from TikTok and content creators.

The law, signed by President Biden, targets ByteDance’s ownership, not users or creators. TikTok has argued the concerns are unfounded, while ByteDance has resisted a sale. President-elect Trump has suggested negotiating a resolution.

A ruling is expected before the ban's deadline, potentially altering TikTok's operations and influencing advertisers and content creators.

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Disney, Fox and Warner Bros. Discovery call off plans to launch Venu sports streaming service, reports CNBC

General

Jan 10, 2025

Disney, Fox, and Warner Bros. Discovery have cancelled plans to launch their joint sports streaming service, Venu, citing a focus on existing products and distribution channels.

Initially planned for 2024, Venu faced delays due to legal challenges from Fubo, which claimed anticompetitive practices. Despite Disney settling with Fubo and merging Hulu+ Live TV with the platform, lingering legal concerns over bundling prompted the decision to abandon Venu. The move allows Disney to prioritise ESPN’s standalone streaming service, "Flagship," launching in August 2025.

The companies emphasised support for Venu staff and their continued commitment to providing sports fans with diverse options.

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Marketers question TikTok ban refunds ahead of Supreme Court debate, reports Digiday

General

Jan 10, 2025

TikTok is navigating a critical period with its U.S. operations threatened by a potential ban unless ByteDance divests.

The Supreme Court’s upcoming decision has marketers considering contingency plans, including ad spend reallocation. TikTok is offering make-goods for unfulfilled inventory but faces criticism for vague refund terms. Marketers are also exploring alternatives while questioning TikTok’s reliability as the January 19 deadline approaches.

Despite uncertainty, TikTok’s algorithm remains influential, even if the platform faces potential shutdown.

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Meta Secretly Trained Its AI on a Notorious Piracy Database, Newly Unredacted Court Docs Reveal, reports Wired

General

Jan 9, 2025

Artificial Intelligence

Meta faces a significant setback in a copyright lawsuit accusing it of using pirated materials from the shadow library LibGen to train its AI models. Newly unredacted court documents reveal internal discussions acknowledging LibGen’s pirated status and approval of its use, allegedly involving CEO Mark Zuckerberg.

Plaintiffs, including authors Richard Kadrey and Sarah Silverman, argue this breaches copyright laws and want to amend their claims. Meta defends its actions under "fair use" and disputes the timing of these revelations.

The case highlights the legal complexities of training AI on copyrighted content and could influence the future of AI development.

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Havas Media promotes Kim James to lead growth, reports The Media Leader

General

Jan 9, 2025

Leadership Transitions

Havas Media Network UK has promoted Kim James to chief growth and business development officer, replacing Nick Wright, now CEO of the newly formed Havas Play Network.

James will focus on integrating client-centric strategies, overseeing new business, client retention, and growth through Havas’ Converged strategy. She will lead a 20-person growth team and report to UK and Ireland CEO Patrick Affleck. Previously with Dentsu, James joined Havas in 2023.

The Havas Play Network, combining PR, social media, and brand-to-brand agencies, aims to deliver integrated campaigns connecting brands with audiences through shared passions. Wright leads the division as CEO.

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Elon Musk promotes far-right Alternative for Germany candidate, hosts discussion on X, reports CNBC

General

Jan 9, 2025

Elon Musk endorsed Germany’s far-right Alternative for Germany (AfD) party during a live discussion on his platform X with party leader Alice Weidel ahead of the country’s February 2024 election. Classified as a “suspected extremist organisation” by German intelligence, AfD promotes anti-immigrant policies and opposes Tesla’s Berlin factory. Musk praised AfD and discussed global topics, including Trump’s potential role in resolving the Ukraine war and views on Gaza’s future.

European leaders criticised Musk’s political interventions, warning against his influence in their elections.

During the discussion, Weidel controversially mischaracterised Adolf Hitler, drawing further backlash.

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X is rolling out labels for parody accounts, reports TechCrunch

General

Jan 9, 2025

X has introduced labels for parody and satire accounts to help users distinguish them from authentic profiles, following incidents where parody posts were mistaken as genuine. The labels, visible on profiles and posts, aim to enhance transparency and prevent confusion. Currently, users must manually apply the label via account settings, but X plans to make this mandatory.

The platform allows parody, commentary, and fan accounts if they comply with its authenticity policy, which prohibits impersonation.

This initiative follows earlier reports of X developing such labels and reflects a broader effort to reduce misinformation and improve user experience.

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Amazon Ads launches Amazon Retail Ad Service at CES

General

Jan 9, 2025

Amazon Ads has launched the Amazon Retail Ad Service, leveraging AWS to help retailers enhance shopping experiences through relevant, contextually placed ads. Retailers like iHerb and Tilly’s are piloting the service, which allows customers to click ads and complete purchases directly on retailer platforms.

Retailers can manage ad placement, creative formats, and post-click actions, while Amazon advertisers can expand reach via the Amazon Ads console and API.

The service integrates secure data management via AWS, offers aggregated measurement through AWS Clean Rooms, and provides a streamlined, efficient approach to campaign management, benefiting retailers, advertisers, and shoppers alike.

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Google searches for deleting Facebook, Instagram on the rise after Meta ends fact-checking, reports TechCrunch

General

Jan 9, 2025

Meta’s rollback of content moderation, fact-checking policies, and increased political content in user feeds has sparked backlash. Critics argue the changes cater to the incoming Trump administration, risking a surge in hateful speech and misinformation.

Google searches for deleting Meta accounts, such as Facebook and Instagram, have soared, with terms like “how to permanently delete Facebook” hitting peak interest. Users are also exploring alternatives like Bluesky and Mastodon, the latter vowing strict hate speech monitoring.

Meta’s changes, echoing Elon Musk’s approach with X, include replacing third-party fact-checking with a community notes system, raising concerns over platform safety and responsibility.

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Microsoft Unveils Retail Platforms Ahead Of NRF, Beta Users Include Kohl's and Publicis, reports MediaPost

General

Jan 9, 2025

Microsoft Advertising has introduced two new platforms, Curate for Commerce and Sponsored Promotions by Brands (SPB), ahead of the National Retail Federation 2025 conference. Curate for Commerce helps retailers monetise first-party data by targeting shoppers with relevant ads from non-endemic partners, reducing resource needs for ad management. Kohl’s is a key pilot partner.

SPB, using a cost-per-sale revenue model, ensures advertisers pay only when purchases are made. It enables brands to run a single campaign across Microsoft Edge, Bing, and retailer sites, with ads appearing on search and product pages.

Publicis has tested SPB, highlighting its guaranteed value for advertisers.

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Agencies Are Spending More on TikTok Ads This Year Despite US Ban Uncertainty, reports AdWeek

General

Jan 9, 2025

Despite uncertainty over a potential U.S. TikTok ban, advertisers are increasing their ad spend on the platform in 2025, with projected year-over-year growth of up to 57% in early 2025, according to Guideline. Brands are drawn by TikTok’s ability to drive engagement, particularly among younger audiences.

However, regulatory concerns have prompted some advertisers to hedge their bets, with fewer upfront commitments and contingency plans redirecting budgets to platforms like Instagram Reels, YouTube Shorts, and OTT services.

TikTok has offered informal assurances of refunds for unused inventory if the app is banned, but hesitancy persists without contractual guarantees.

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Mars Petcare is testing direct SSP buying for CTV ads, reports Digiday

General

Jan 9, 2025

Mars Petcare is experimenting with bypassing demand-side platforms (DSPs) for connected TV (CTV) ad buys, using supply-side platforms (SSPs) like PubMatic instead.

This strategy, aimed at reducing intermediary fees, allowed Mars to reallocate 8% more of its budget to media placements. A test campaign promoting Greenies pet treats exceeded incremental sales targets by 126%.

While Mars sees financial benefits in specific scenarios, it plans to continue using DSPs for their broader capabilities. This approach may encourage SSPs and DSPs to innovate, enhancing value for advertisers and increasing pressure on the ad tech industry.

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Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves, reports Digiday

General

Jan 9, 2025

Omnicom Media Group (OMG) has partnered with Roku to integrate anonymised viewer search data into its Omni platform. This enables more effective media planning and investment in connected TV (CTV).

Announced at CES 2025, the collaboration supports OMG’s data-driven strategy, complementing its partnerships with Google, Amazon, and TikTok.

Roku’s insights enhance advertiser campaigns by leveraging AI to deliver actionable search intelligence.

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Google Ads Performance Max gets budget reallocation experiments, reports Search Engine Land

General

Jan 8, 2025

Artificial Intelligence

Google Ads has introduced a tool to test reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns.

Advertisers can run controlled experiments by splitting traffic between a DSA or Display campaign and a newly created PMax campaign, configured with specific goals, budgets, and assets.

This update helps marketers assess the efficiency of PMax, which uses AI to optimise creative, audience targeting, and bidding across Google properties. By providing data-driven insights, the tool supports better budget allocation, improved performance, and enhanced Return on Ad Spend (ROAS), aligning with Google’s focus on automation and AI solutions.

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Peacock is testing mini-games and vertical videos to boost engagement, reports Markering Brew

General

Jan 8, 2025

Peacock is testing mini-games and vertical video features on its mobile app to engage Gen Z users, aiming for a wider rollout this spring. Games like Daily Sort and Predictions will tie into Peacock programming, allowing users to interact with content and revisit outcomes.

The platform, with 36 million subscribers, lags behind competitors and seeks to reduce churn through fan engagement, similar to Netflix’s Moments feature. Peacock also announced live event integrations, expanded ad capabilities, and partnerships, including its role in Comcast’s Universal Ads platform, targeting small businesses.

These efforts aim to boost user engagement and attract advertisers.

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Disney says about 157 million global users are streaming content with ads, reports CNBC

General

Jan 8, 2025

Disney revealed it has an estimated 157 million global monthly active users consuming ad-supported content across Disney+, Hulu, and ESPN+, with 112 million users in the US. This metric averages usage over six months, counting active accounts watching for more than 10 seconds and includes overlapping users across platforms.

Disney is focusing on ad-supported streaming as a profit driver, with more than half of new US Disney+ subscribers opting for cheaper, ad-supported tiers. In November, Disney's streaming business achieved $321 million in operating income, marking a significant turnaround from the previous year’s $387 million loss.

Earnings will be updated on 5 February.

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Google must face mobile phone privacy class action, possible trial, reports Reuters

General

Jan 8, 2025

A U.S. federal judge denied Google’s bid to dismiss a class-action lawsuit alleging it collected personal data from users’ devices even after they disabled tracking via the Web & App Activity setting. The plaintiffs accuse Google of violating California privacy laws by intercepting and saving browsing data without consent. Judge Richard Seeborg ruled that Google's ambiguous disclosures and internal concerns about user perception make the issue suitable for trial.

The case follows prior legal challenges over Google’s tracking practices, including a $5 billion settlement.

A jury trial is scheduled for August 18, 2025, in the Northern District of California.

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We do not censor social media, EU says in response to Meta, reports Reuters

General

Jan 8, 2025

Responsible Media

The European Commission rejected Meta CEO Mark Zuckerberg's claim that EU data laws censor social media, stating the Digital Services Act only requires platforms to remove illegal or harmful content, not lawful posts.

Zuckerberg criticised Europe’s laws as restrictive and announced Meta would replace fact-checking on Facebook, Instagram, and Threads in the U.S. with a "community notes" system, similar to X's model.

The EU clarified that such a system could be used if platforms conducted risk assessments. It emphasised that moderation policies must be effective and said EU users would still benefit from independent fact-checking of U.S. content.

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Advertisers Can Now See if Amazon's Streaming Ads Drive Sales at Walmart and Target, reports AdWeek

General

Jan 8, 2025

Amazon advertisers can now track whether streaming TV ads drive sales at other retailers, thanks to a partnership between adtech firms Gigi and Stackline.

Stackline collects opt-in shopping data from over one million consumers across retailers like Amazon, Target, and Walmart, representing $10 billion in sales. This data, combined with Gigi’s tools, enables advertisers to target specific audiences and measure ad performance beyond Amazon. The partnership aims to solve targeting and measurement challenges in streaming, offering brands insights into customer purchases after viewing ads.

Targeted at large advertisers, the service carries additional fees and is expected to increase agency adoption.

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Meta Trials eBay Listings on Facebook Marketplace Following EU Antitrust Pressure, reports WSJ

General

Jan 8, 2025

Meta is testing a feature in Germany, France, and the U.S. allowing Facebook Marketplace users to browse eBay listings, with transactions completed on eBay. This aims to increase exposure for eBay sellers and expand options for Marketplace users.

The move follows an EU ruling that fined Meta €797.72 million for abusing its dominance in social media to stifle competition in classified ads and misusing third-party advertising data. Meta is appealing the decision while working to address regulatory concerns.

Similar issues were resolved in the UK in 2023 through changes to its data practices.

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Yahoo places curation at the center of its CES pitch, reports Digiday

General

Jan 8, 2025

Yahoo has launched a curated ad tech solution, integrating data from vendors like Jounce Media and Peer39 into its demand-side platform (DSP) to enhance transparency and supply path optimisation in programmatic advertising.

Unlike traditional DSPs, Yahoo's approach empowers advertisers to self-curate inventory, offering greater control over media buying. The company claims its tools help mitigate common issues like invalid traffic and low-quality placements, which account for 26% of ad budgets, according to a 2024 ANA study.

Yahoo's DSP is also partnering with Roku Data Cloud for data integration via ConnectID, as debates over DSP and SSP roles in curation intensify.

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Meta exempted top advertisers from standard content moderation process, reports FT

General

Jan 8, 2025

Meta has allowed some top advertisers to bypass usual content moderation, protecting high spenders from erroneous penalties.

Internal documents from 2023 revealed the company introduced "guardrails" to shield advertisers spending over $1,200 in 56 days, including a "P95 spenders" group exempt from automated moderation. Changes aimed to prevent mistaken enforcement on high-revenue accounts were acknowledged, with a switch to human review for flagged content.

Meta denied inaccuracies in reporting, stressing their standards apply universally while addressing specific automation flaws.

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Reddit introduces business analytics tools and AMA ads, reports Search Engine Land

General

Jan 7, 2025

Reddit has launched two business-focused tools: Reddit Pro Trends and AMA Ads. Reddit Pro Trends, part of the free Reddit Pro suite, enables businesses to track real-time conversations, visualise trends, monitor 100,000 keywords, and access related keyword suggestions. AMA Ads allow companies to promote Q&A sessions with RSVP tracking.

These tools aim to help businesses engage with niche audiences and monitor industry discussions. Early adopters like Wayfair and the NBA reported a 12% rise in post creation.

With over 100 million daily active users and newfound profitability, Reddit is expanding monetisation while enhancing value for businesses.

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Isba’s Phil Smith: Advertisers should take a bigger stake in Origin, reports The Media Leader

General

Jan 7, 2025

Phil Smith, outgoing Isba director-general, called for advertisers to take a larger financial role in the governance of Origin, the cross-media measurement initiative. Advertisers could fund 40% of the project, which raised £52m in 2024 and is transitioning to a new legal entity. While Origin aims to improve measurement without replacing joint industry currencies, its governance remains uncertain due to competing stakeholder interests.

Smith highlighted the need for trust and collaboration, while panelists debated challenges like defining a single view and realistic consumer engagement.

Origin plans to integrate TikTok and Amazon soon, evolving amid broader shifts in media measurement.

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AI Startup Anthropic Raising Funds Valuing It at $60 Billion, reports WSJ

General

Jan 7, 2025

Artificial Intelligence

Anthropic is negotiating a $2 billion funding round led by Lightspeed Venture Partners, valuing the AI startup at $60 billion—triple its 2022 valuation. Founded by ex-OpenAI staff, its chatbot Claude, popular among businesses, lags behind ChatGPT in mainstream use. Known for advocating AI safety, Anthropic operates in Amazon and Google data centres, with both companies heavily investing.

Amazon's $8 billion commitment includes a convertible note.

Despite AI's high costs and competition, investor enthusiasm remains strong, driven by generative AI's transformative potential. Anthropic’s annualised revenue is $875 million, mainly from businesses, while OpenAI reported $3.7 billion revenue from ChatGPT sales.

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Meta employees criticize Zuckerberg decisions to end fact-checking, add Dana White to board, reports CNBC

General

Jan 7, 2025

Meta employees expressed concerns on an internal forum following the company’s decision to end third-party fact-checking and implement a user-driven moderation system akin to X’s Community Notes. Announced by Joel Kaplan, Meta’s new chief global affairs officer, the policy changes aim to prioritise free expression while limiting enforcement to severe violations.

Critics within Meta fear the changes could enable the spread of misinformation and harmful content, especially on sensitive topics like immigration and gender identity. Meanwhile, some employees supported the shift.

Questions also arose about recent board appointments, including UFC CEO Dana White, with employees debating their implications for Meta’s culture.

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New GroupM CEO unveils 5-year plan, reports Axios

General

Jan 7, 2025

Artificial Intelligence

GroupM, the world’s largest media-buying agency by revenue, is shifting its focus to an AI-driven "predictive performance" strategy, leveraging WPP Open, a marketing operating system that aggregates vast data sets. Global CEO Brian Lesser aims to streamline GroupM’s structure, focusing on innovation, data analytics, and efficiency to maintain relevance in the digital era.

Despite competition from rivals like Publicis and the Omnicom-IPG merger, GroupM has retained major clients, including Unilever and Amazon.

The company will reduce its product brands, centring on Mindshare, Wavemaker, and EssenceMediacom, while continuing to invest heavily in the Open Platform for enhanced targeting and client value.

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TikTok pushes users to Lemon8 as ban looms, reports Axios

General

Jan 7, 2025

TikTok's sister app, Lemon8, has been promoting itself on TikTok through sponsored posts amid a potential TikTok ban. Lemon8 encourages TikTok users to migrate, highlighting its integration with TikTok profiles and follower transfers. Owned by ByteDance, Lemon8 offers a mix of TikTok-style videos and Instagram-like photos, targeting Gen Z and Gen Alpha audiences.

Although its daily active users have doubled to 1 million since last year, Lemon8 remains small compared to TikTok. The pending ban explicitly targets ByteDance apps, raising questions about Lemon8’s future.

The Supreme Court may decide whether to pause the ban before it takes effect.

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Singapore Engages Australia to Study Social Media Age Limits, reports Bloomberg

General

Jan 7, 2025

Advertising To Children

Singapore is considering implementing minimum-age laws for social media use and is consulting with Australian authorities, who recently banned users under 16 from platforms like Facebook. Under Australia's law, tech companies face fines of up to A$50 million for non-compliance.

Singapore’s Minister of State for Digital Development, Rahayu Mahzam, stated the aim is to protect children from online harms and is exploring the effectiveness of such measures.

Similar restrictions in other nations, including Norway and US states, have faced legal and enforcement challenges. Singapore is studying these issues, including methods to assess violations and regulate unmonitored platforms.

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U.K. Competition Watchdog Prepares to Investigate Tech Giants Under New Rulebook, reports WSJ

General

Jan 7, 2025

The U.K.’s Competition and Markets Authority (CMA) will investigate at least three types of tech platforms this year under the new Digital Markets, Competition and Consumers Act, effective from 1 January.

The act grants the CMA powers to identify companies with “strategic market status” (SMS) and impose rules to ensure fair competition. Investigations will target areas like app stores, browsers, and online advertising, addressing practices such as self-preferencing and unfair data use.

The first two probes will start in January, with a third later in the year. Outcomes aim to balance innovation by major firms with fair opportunities for smaller players.

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Adform Appoints Jens Bargmann in new VP of Retail Media Role

General

Jan 7, 2025

Leadership Transitions

Adform has appointed Jens Bargmann as Vice President of Retail Media to strengthen its position in the rapidly growing retail media sector, which is expected to surpass linear TV in global ad spend this year.

Reporting to Stefan Sommer, SVP of Global Sales & Partnerships/DACH, Jens will focus on collaborating with premium retailers and enhancing Adform’s programmatic platform. With 25 years of experience, including leadership roles at Zalando and MediaMath, Jens will drive performance-focused solutions that support brand-retailer relationships and personalisation.

Adform aims to deliver seamless, multichannel experiences while addressing data privacy and optimisation in a fragmented market.

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Meta’s Fact-Checking Partners Say They Were Blindsided by Decision to Axe Them, reports Wired

General

Jan 7, 2025

Meta’s decision to abandon third-party fact-checking on its platforms in favour of a Community Notes model has sparked backlash among its global fact-checking partners, who claim they were blindsided by the announcement.

The move, criticised for its potential financial and operational impact, follows Meta CEO Mark Zuckerberg’s accusations of political bias in fact-checking.

Critics, including media organisations and the International Fact-Checking Network, argue fact-checkers provided vital, unbiased context, and blame Meta’s censorship allegations on political pressures from the incoming U.S. administration. Concerns have also been raised about Community Notes’ effectiveness without expert input, particularly on complex topics.

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Meta ends third-party fact-checking programme, reports FT

General

Jan 7, 2025

Meta has announced the end of its third-party fact-checking programme, transitioning to a user-driven “Community Notes” system inspired by Elon Musk's X.

The change focuses on free expression and will reduce automated content removal. Critics argue it could risk user safety, particularly for vulnerable groups. This shift aligns Meta more closely with Musk’s content moderation policies.

CEO Mark Zuckerberg emphasised a commitment to reducing censorship and fostering free speech, despite pushback from safety advocates and regulatory challenges.

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Publicis Hires Former Omnicom Exec As Chief Commercial Officer, reports AdAge

General

Jan 7, 2025

Leadership Transitions

Publicis has appointed Geoff Calabrese as its chief commercial officer. Previously CEO of North America Investment at Omnicom Media Group (OMG), Calabrese spent 15 years at OMG, overseeing $20 billion in media investments and leading units like Optimum Sports and Outdoor Media Group.

At Publicis, he will focus on business growth, agency compensation, media value guarantees, and integrating technology and AI. Reporting to Dave Penski and Lou Rossi, Calabrese begins in spring.

His move follows Omnicom’s planned merger with Interpublic, sparking speculation about talent shifts, though it’s unclear if the merger influenced his departure.

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Discovery+ prices go up by a dollar in first hike by streaming service this year, reports Reuters

General

Jan 7, 2025

Warner Bros Discovery has announced the first subscription price increase of 2025 for its streaming platform Discovery+. The ad-supported plan will rise by $1 to $5.99 per month, while the ad-free plan will increase to $9.99 per month.

This move continues the trend of streaming platforms raising prices as the market matures and shifts focus towards profitability over growth.

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WPP becomes latest global employer to tighten working from home rules, reports FT

General

Jan 7, 2025

Agency Management

WPP, the global advertising giant, has mandated its employees to work in-office at least four days per week starting April 2025. CEO Mark Read cited the importance of human connection and collaboration in fostering creativity and relationships critical to the company’s success.

This move aligns with other major organisations like Amazon that have also adjusted remote work policies in a post-pandemic shift.

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Apple steps up expansion of its News platform, reports FT

General

Jan 7, 2025

News Publishing

Apple is planning to expand its News app to additional countries, enhancing local news coverage in the United Kingdom. The move aims to solidify its role as a key revenue driver for publishers.

This expansion follows Apple's continued efforts to increase its media presence and support for journalism through its platform, adding value to its ecosystem while promoting subscription-based models for news content.

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Meta’s Zuckerberg Adds UFC’s Dana White, Two Others to Board, reports Bloomberg

General

Jan 6, 2025

Leadership Transitions

Meta Platforms has added three new directors to its board: UFC CEO Dana White, investor and AI advisor Charlie Songhurst, and Exor CEO John Elkann. The appointments increase Meta’s board to 13 members, including CEO Mark Zuckerberg.

White, a supporter of President-elect Trump, brings expertise in sports and entertainment, while Songhurst and Elkann add AI and European business insights, respectively. This aligns with Zuckerberg’s focus on AI, wearables, and the metaverse.

White’s ties to Trump and Zuckerberg’s recent outreach to the president-elect signal efforts to strengthen relations with the incoming administration amidst Meta’s evolving strategic direction.

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Publicis Groupe chief diversity officer exits amid cuts to DEI team, reports AdAge

General

Jan 6, 2025

Diversity & Inclusion

Publicis Groupe has scaled back its diversity, equity, and inclusion (DEI) efforts, laying off nearly half of its DEI team and parting ways with Chief Diversity Officer Geraldine White, who will remain as a consultant temporarily.

The moves, attributed to a "shift in direction," reflect broader industry trends of reducing DEI programmes amid conservative backlash. DEI roles at other Publicis entities, including Epsilon and Razorfish, were also affected.

Critics argue that Publicis’s actions contradict its public commitments to DEI, with some pointing to cultural appropriation in its marketing as indicative of a misalignment between its messaging and internal priorities.

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Disney Brings New Biddable Ad Capabilities to Live Sports and Entertainment, reports AdWeek

General

Jan 6, 2025

Disney announced a new ad certification for live entertainment and sports at CES, introducing biddable deals via its ad server.

Google Display & Video 360, The Trade Desk, and Yahoo DSP are certified demand-side platforms, with Magnite as the sole supply-side partner at launch. The certification allows advertisers to capitalise on real-time "lightning-in-a-bottle" moments during live-streaming events, addressing previous limitations in scaling, dynamic pricing, and bid flexibility.

Disney aims to optimise advertising for streaming-first environments, enhancing engagement during live sports and entertainment, while ensuring seamless, pre-approved creative integration to match real-time spikes in viewership and bid activity.

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VideoAmp offers advertisers free data amid Nielsen-Paramount standoff, reports AdAge

General

Jan 6, 2025

VideoAmp is offering agencies and advertisers free access to its national linear content ratings dashboard until 31 March to ease challenges caused by the Paramount-Nielsen dispute.

The standoff began after Paramount’s contract with Nielsen ended in September, prompting a shift to VideoAmp’s measurement currency. Nielsen’s recent decision to stop providing Paramount data via its media information tape has increased industry frustration.

Agencies are now adapting workflows to align with VideoAmp’s metrics. Paramount accounts for 17% of U.S. TV ad impressions, significantly boosting VideoAmp’s influence. VideoAmp plans further improvements to demographic measurement, supporting industry transition to multi-currency standards.

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Comcast to launch Universal Ads in bid to win smaller advertisers over from tech, reports CNBC

General

Jan 6, 2025

Comcast is launching Universal Ads, a self-service advertising platform enabling small and medium-sized businesses to buy ad slots on premium video content from partners like NBCUniversal, Fox, Paramount, and Warner Bros. Discovery.

Targeting advertisers reliant on social media, the platform simplifies ad purchases on streaming platforms, integrating AI tools for ad creation. Built with Comcast’s FreeWheel technology, Universal Ads aims to attract advertisers from tech giants by offering a unified and efficient ad-buying process.

The initiative reflects a broader strategy to capture digital ad budgets amid the ongoing shift from traditional TV to streaming and digital platforms.

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Disney was willing to pay up for Fubo in its quest to launch a new sports streamer, reports Insider

General

Jan 6, 2025

Disney, Fox, and Warner Bros. Discovery have resolved an antitrust lawsuit with Fubo, clearing the way to launch Venu, a sports streaming service. As part of the settlement, Disney will merge Hulu + Live TV with Fubo into a new joint venture, giving Disney a 70% stake. The combined service will boast around 6 million subscribers, making it the second-largest all digital TV platform after YouTube TV.

Venu's launch, originally delayed, is expected this spring, ahead of major sporting events.

This move highlights Disney’s hedging strategy as it prepares to launch its stand-alone ESPN streaming service later this year.

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Disney Has A New Tool To Fight Data Fragmentation, reports AdExchanger

General

Jan 6, 2025

Disney has unveiled Disney Compass, a new data tool aimed at simplifying campaign planning and measurement for advertisers by integrating Disney’s data with partners like VideoAmp, LiveRamp, and Snowflake.

Announced at CES, the tool addresses data fragmentation by offering a unified platform for comparing reach and shifting budgets across campaigns in real-time. It also integrates with Disney Campaign Manager (formerly Hulu Ad Manager) to optimise audience targeting and campaign efficiency.

Currently in beta, Disney Compass is expected to improve return on ad spend while reducing manual effort. A wider rollout is planned for later this year, following feedback from select advertisers.

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Disney Nears Deal to Merge Hulu + Live into Fubo, reports Bloomberg

M&A

Jan 6, 2025

Walt Disney Co. is close to merging Hulu + Live TV with FuboTV, creating a joint venture 70% owned by Disney. The deal will exclude Hulu's on-demand service and maintain separate branding for Fubo and Hulu + Live TV.

This merger would form the second-largest digital pay-TV service, with six million subscribers, behind YouTube TV. Additionally, Fubo will drop its legal claims against Disney, Fox, and Warner Bros.

Discovery regarding Venu Sports, clearing a path for the platform’s rollout. The agreement is expected to help the venture attract subscribers amid cord-cutting trends. Fubo will remain publicly traded.

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Justice Dept. urges Supreme Court to reject Trump request to delay TikTok ban law, reports Reuters

General

Jan 4, 2025

The U.S. Department of Justice has urged the Supreme Court to dismiss President-elect Donald Trump’s plea to delay the TikTok divestiture law, set for January 19. The law mandates TikTok’s Chinese owner, ByteDance, to sell its U.S. assets or face a ban. Trump seeks more time to address the matter politically.

The DOJ argues ByteDance hasn’t shown likelihood of success in court. TikTok contests the law on free speech grounds, citing discriminatory targeting. If unresolved, app store downloads will halt after the deadline, with services degrading gradually.

President Biden could extend the deadline if ByteDance shows progress in divestiture.

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NBCU ads chairman: Don’t reward agencies for cost mitigation, reports The Media Leader

General

Jan 3, 2025

Leadership Transitions

Mark Marshall, NBCUniversal’s chairman of global advertising and partnerships, urged marketers to prioritise effectiveness over cost-cutting when evaluating media buys, warning it hinders innovation and brand growth.

Speaking at The Future of TV Advertising Global 2024, he highlighted TV’s need to better demonstrate ROI to compete with platforms offering clear performance metrics. Marshall emphasised the enduring value of linear TV, citing strong audiences and advertiser interest in live sports. He praised Peacock’s ad-supported model and first-party data insights, which enhance ad effectiveness.

Marshall called for industry-wide collaboration on TV measurement rather than creating isolated “walled gardens.”

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YouTube chief Neal Mohan bets on AI and creators to supercharge growth, reports FT

General

Jan 3, 2025

Artificial Intelligence

YouTube CEO Neal Mohan, who joined Google via its DoubleClick acquisition in 2007, oversees a platform generating $50bn annually. Mohan is driving AI innovation with tools like Dream Screen for instant video creation and auto-dubbing features, ensuring creators remain integral. Despite political challenges, including content moderation controversies linked to Trump, Mohan maintains a commitment to free speech within guidelines.

YouTube’s fastest-growing segment is connected TVs, complemented by a $14bn NFL deal, contributing to 35bn sports viewing hours in 2024.

Mohan, a long-time Google executive, expresses optimism about YouTube's growth and the transformative potential of AI in the years ahead.

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TikTok Ad Leader Exits App As It Faces Potential US Ban, reports AdAge

General

Jan 3, 2025

Leadership Transitions

TikTok’s North America head of ad sales, Sameer Singh, is leaving the company, creating a key vacancy as the platform faces potential U.S. bans over national security concerns. Singh, who joined TikTok’s parent company ByteDance in 2019, played a pivotal role in expanding TikTok in global markets.

His departure comes amid U.S. demands for ByteDance to divest from TikTok or face a nationwide ban starting 19 January 2025. Incoming President Donald Trump has shown support for TikTok and urged the Supreme Court to pause the legislation.

TikTok’s uncertain future is closely monitored by advertisers and creators relying on the platform.

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Anthropic reaches deal with music publishers over lyric dispute, reports The Verge

General

Jan 3, 2025

Artificial Intelligence

Anthropic has reached an agreement to address claims of copyright infringement in a lawsuit filed by music publishers, including Universal Music Group, over its Claude AI model allegedly reproducing protected song lyrics.

The settlement requires Anthropic to maintain existing safeguards against copyright breaches in current and future AI models. Music publishers can challenge these safeguards if they prove ineffective, with court intervention available.

Filed in 2023, the lawsuit claimed Anthropic used lyrics from over 500 songs without permission, unlike licensed platforms like Genius. The court will soon decide on the publishers' request to bar Anthropic from using protected lyrics for training.

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Meta's AI Profiles Are Indistinguishable From Terrible Spam That Took Over Facebook, reports 404 Media

General

Jan 3, 2025

Artificial Intelligence

Meta is planning to roll out AI-generated character profiles on Instagram and Facebook, designed to resemble regular user accounts with bios, profile pictures, and content creation capabilities. However, existing AI profiles launched in 2023 have proven unpopular, posting bland or offensive content and receiving little engagement, leading to many being deleted or inactive since April 2024.

Critics argue these AI profiles prioritise data collection and ad targeting over meaningful user interaction. Despite public rejection, Meta continues to pursue AI character development, reflecting its focus on engagement-driven strategies.

Users remain sceptical of the platform’s push to integrate generative AI into social networking.

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Influencer Marketing's M&A Streak Continues With Mavely Sale, reports WSJ

M&A

Jan 3, 2025

Influencer Marketing

Influencer and social-media marketing company Later has acquired Mavely, a platform that facilitates commission payments to social-media creators for direct sales, for $250 million in cash and stock.

This acquisition is part of a consolidation trend in the influencer marketing industry, driven by advertisers seeking integrated solutions for managing collaborations with content creators. Mavely's technology, which tracks specific influencer posts to direct sales, was a key attraction for Later.

The influencer marketing industry in the U.S. was valued at $7.02 billion in 2023 and is projected to reach $9.29 billion by 2025

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Meta Taps Republican as New Head of Global Policy, reports WSJ

General

Jan 2, 2025

Leadership Transitions

Meta Platforms has replaced its chief policy executive, Nick Clegg, with Joel Kaplan, a Republican and former aide to President George W. Bush. The move aligns Meta with the incoming Trump administration, reflecting a broader industry trend.

Clegg, a former UK deputy prime minister, joined Meta in 2018, while Kaplan, with the company since 2011, has managed conservative outreach and addressed allegations of bias. CEO Mark Zuckerberg expressed support for Kaplan’s appointment.

Meta has recently adopted a pro-Republican stance, including congratulating Trump on his election win and donating $1 million to his inaugural fund, signalling a strategic shift in Washington relations.

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Albania TikTok ban sparks debate over freedom of speech, reports Reuters

General

Jan 2, 2025

Albania's year-long TikTok ban has raised concerns among business owners and rights advocates, citing threats to free speech and commerce. Prime Minister Edi Rama announced the ban following a teenager's fatal stabbing linked to online clashes.

Critics argue it stifles political dissent ahead of elections, as TikTok has become an opposition communication tool. The move aligns with similar actions in other countries due to security and content concerns. TikTok disputes its role in the incident, seeking clarity from Albania.

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Meta global affairs chief Nick Clegg to be replaced by Republican Joel Kaplan, reports Financial Times

General

Jan 2, 2025

Leadership Transitions

Nick Clegg, Meta’s president of global affairs, is stepping down after seven years, to be replaced by Joel Kaplan, a Republican and former White House deputy chief of staff.

Kaplan, currently Meta’s vice-president of global public policy, is known for fostering relationships with conservatives. This leadership shift occurs as Meta braces for political changes with Donald Trump returning to the presidency and Republicans gaining Congressional control.

Kaplan’s controversial history includes interventions in Meta’s policies for political allies. Clegg’s tenure included navigating regulatory challenges and election issues while freeing CEO Mark Zuckerberg to focus on AI and innovation.

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Big Retail Gets Bigger as Smaller Players Struggle, reports WSJ

General

Jan 2, 2025

Costco, Walmart, and Amazon now account for 17% of U.S. retail sales, up from 11% in 2014, and dominate market growth. Their scale, investment in technology, and competitive pricing are eroding smaller retailers' market share, leading to bankruptcies among some chains.

Walmart and Amazon's investments in online sales, logistics, and advertising allow them to offer lower prices, with Walmart's groceries averaging 21% cheaper than major supermarkets. Costco thrives on its low-cost, no-frills model, boasting high membership renewal rates.

Smaller retailers struggle to compete, while investors increasingly favour these retail giants, which trade at significant premiums compared to other S&P 500 retailers.

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Reuters and Gannett to sell bundled subscriptions, reports Axios

General

Jan 2, 2025

News Publishing

Reuters and Gannett are collaborating on a content syndication bundle launching in early 2025, targeting U.S. regional and local publishers.

The bundle combines Reuters' global coverage with Gannett's national and local news from over 200 publications within the USA Today Network. Media companies can license ready-to-publish stories, photos, graphics, and videos, with attribution to the respective brands.

The partnership aims to offer smaller publishers affordable, broad content access while expanding Reuters' local reach and diversifying Gannett's revenue streams. This move follows both companies' focus on non-partisan reporting and highlights Gannett's shift towards digital growth and licensing opportunities.

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Siri unintentionally recorded private convos, Apple agrees to pay $95M, reports Ars Technica

General

Jan 2, 2025

Apple has agreed to a $95 million settlement in a lawsuit alleging its Siri voice assistant inadvertently recorded private conversations and shared data for targeted ads. While Apple denied wrongdoing, the case cited "unintentional" Siri activations since 2014.

Affected users could receive up to $20 per Siri-enabled device purchased between 2014 and 2024. Apple emphasised its commitment to privacy, noting changes made in 2019 to prevent such issues. Plaintiffs settled partly due to uncertainties in data privacy law.

A similar lawsuit is ongoing against Google over its voice assistant, with potential implications for its smart devices.

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Comscore Appoints New Chief Marketing Officer

General

Jan 2, 2025

Leadership Transitions

Comscore has appointed Jackelyn Keller as Chief Marketing Officer, leveraging her extensive experience in TV, streaming, digital, and programmatic advertising to drive innovation and collaboration across the media ecosystem.

Previously, Keller held leadership roles at Samsung Ads and Quantcast, contributing to product marketing and strategy. Since 2024, she has advised Comscore on positioning, strategy, and creative initiatives.

CEO Jon Carpenter praised her expertise in operations and branding, emphasising her role in shaping Comscore’s future. Keller aims to advance measurement innovation, focusing on programmatic, streaming, and local markets, aligning with evolving consumer behaviours in the media landscape.

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CNBC Seeks $14.99 Per Month for New CNBC+ Streaming Service, reports Variety

General

Jan 1, 2025

CNBC has announced CNBC+, a streaming service priced at $14.99 per month or $99.99 annually, aimed at expanding its audience among business-news enthusiasts.

The platform will offer access to global programming from Asia, Europe, and the U.S., advanced market data, and an on-demand library. Higher tiers include additional features, such as stock ratings and a Jim Cramer-led investment club, with annual subscriptions priced up to $599.99.

CNBC+ aligns with the network's strategy to increase viewer engagement and revenue, as Comcast plans to spin off its cable networks, allowing them to reinvest earnings into their own initiatives.

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Advertisers Keep Avoiding News Sites, and Publishers Have Had Enough of It, reports WSJ

General

Jan 1, 2025

News Publishing

Advertisers’ growing aversion to news media is causing financial strain for publishers, with blunt keyword-blocking tools often misclassifying harmless content as unsafe, such as crossword puzzles or recipes. This trend, exacerbated by election-related concerns, has reduced ad spending on news to less than 5% of budgets for major buyers like GroupM.

Publishers, including The Washington Post and The Wall Street Journal, are developing advanced tools and collaborations to address the issue, promoting studies that show ads near sensitive stories perform as well as those by positive content.

Some publishers are rebranding to attract advertisers, while others seek sophisticated solutions.

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More Marketers Disapprove of Omnicom Acquiring IPG Than Approve, reports AdWeek

M&A

Dec 30, 2024

Agency Management

A survey of over 350 ADWEEK readers revealed mixed opinions about Omnicom’s potential acquisition of Interpublic, with 27% disapproving and only 15% in favour. Concerns were also raised about principal-based media buying, where agencies resell inventory to clients at higher prices, with 41% opposing the practice. Despite these divisions, 44% of respondents view brand-agency relationships positively, compared to 22% with a negative outlook.

Overall, nearly half of respondents feel optimistic about the advertising industry’s prospects in 2025, while 30% remain pessimistic.

The merger, if completed, would create the industry’s largest advertising conglomerate, sparking significant debate.

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Social Media Companies Face Global Tug-of-War Over Free Speech, reports NYT

General

Dec 30, 2024

President-elect Donald Trump aims to challenge social media "censorship" in the US, appointing regulators to reduce platform moderation and penalise advertisers boycotting platforms like X. This contrasts with Europe's stricter content regulations, including laws requiring platforms to remove harmful material quickly.

Proposed US changes include revising Section 230 to expose platforms to lawsuits for moderation decisions. Critics warn this could discourage content moderation, affecting public discourse.

Companies like Meta and X are already adjusting strategies to align with shifting US policies, while the EU continues to enforce robust measures against disinformation and hate speech under frameworks like the Digital Services Act.

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Trump Asks Supreme Court to Pause TikTok Shutdown, reports WSJ

General

Dec 28, 2024

President-elect Donald Trump has requested the Supreme Court to block a federal law banning TikTok, set to take effect on January 19. Trump expressed concerns about the First Amendment implications, stating the law could suppress free speech for 170 million American users.

The ban, passed earlier this year, mandates TikTok’s Chinese parent, ByteDance, to sell its US operations, citing national security risks. While Trump supported TikTok's continued operation, he did not declare the law unconstitutional, proposing instead to negotiate a resolution.

The law prohibits app stores from offering TikTok updates and bars hosting services, effectively shutting down the platform in the US.

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TikTok and Biden Administration Spar at Supreme Court Over US Ban, reports Bloomberg

General

Dec 27, 2024

TikTok and the Biden administration presented opposing arguments to the US Supreme Court regarding a law set to ban the app on January 19 unless its Chinese parent, ByteDance, divests ownership.

The Justice Department claimed that Chinese control of TikTok poses national security risks, enabling propaganda and data collection. TikTok argued the ban would violate free speech rights for 170 million US users.

The Supreme Court, operating on an expedited schedule, will hear arguments on January 10 to determine the law’s constitutionality. The decision comes just before President-elect Donald Trump’s inauguration, intensifying the case's political and legal stakes.

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Meta envisages social media filled with AI-generated users, reports FT

General

Dec 27, 2024

Artificial Intelligence

Meta is focusing on integrating AI-generated characters into its social media platforms, aiming to enhance engagement with its 3 billion users. These AI characters, with profiles and the ability to generate and share content, are central to Meta’s strategy for making its apps more interactive and entertaining. The initiative includes tools for creating AI assistants and text-to-video generation, set for wider release next year.

Competitors like TikTok and Snapchat are also leveraging generative AI for content creation.

However, experts warn of risks like misinformation and content quality issues, prompting Meta to mandate clear labelling of AI-generated material on its platforms.

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Netflix Attracts 24 Million Viewers to First Christmas NFL Games, reports Bloomberg

General

Dec 27, 2024

Netflix’s first-ever NFL broadcasts on Christmas Day attracted over 24 million viewers each, surpassing the season’s average NFL audience of 18 million. The games featured playoff-bound teams, with the Kansas City Chiefs defeating the Pittsburgh Steelers and the Baltimore Ravens beating the Houston Texans. Beyoncé’s halftime show, showcasing songs from her latest album, was a highlight, peaking at over 27 million viewers.

Netflix paid $150 million for the matches as part of a three-season deal to bolster its live-event capabilities and ad-supported model.

The broadcasts, produced by CBS Sports, had minor technical issues compared to Netflix’s earlier live-streamed boxing event.

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OpenAI says it needs more capital than we’d imagined as it lays out for-profit plan, reports CNBC

General

Dec 27, 2024

Investment Rounds

OpenAI plans to transition into a public benefit corporation (PBC) in 2025 to enable greater capital raising, citing the need for substantial investment to remain competitive in the booming AI market. This move will create a dual structure, separating for-profit operations from its nonprofit arm focused on healthcare, education, and science.

The restructuring has faced criticism, including legal challenges from Elon Musk, a co-founder, who opposes the profit-driven approach.

Concerns over safety priorities and commercial focus have also led to notable executive departures, raising questions about OpenAI’s balance between ethical commitments and commercial ambitions amidst intense market competition.

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Google ads rolls out Brand Report for enhanced advertiser insights, reports Search Engine Land

General

Dec 26, 2024

Google Ads has launched Brand Report, a new dashboard tool designed to consolidate and streamline reach and frequency insights across campaigns. Accessible under “Insights and reports” in the Google Ads dashboard, it provides deduplicated metrics, eliminating the need for piecing together data from multiple sources.

Advertisers can analyse KPIs and demographic performance, filtered by age, gender, and other demographics, but only at a single account level. Metrics cover up to 92 days for campaigns with over 10,000 impressions. Exclusions include Search, Shopping, and Performance Max campaigns.

This tool aids in identifying audience overlaps and optimising brand advertising investments.

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Apple seeks to defend Google's billion-dollar payments in search case, reports Reuters

General

Dec 24, 2024

Apple has requested to participate in Google's U.S. antitrust trial over online search to protect its interests in their revenue-sharing agreements, which earned Apple an estimated $20 billion in 2022. These agreements make Google the default search engine on Apple’s Safari browser. Apple stated it cannot rely on Google to defend these deals, as the trial may lead to measures such as the breakup of Google’s business units.

Prosecutors aim to restore competition in online search, potentially requiring Google to sell its Chrome browser or Android system.

Apple clarified it does not plan to create its own search engine.

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Google's proposed search result changes get thumbs up from EU airlines, reports Reuters

General

Dec 24, 2024

Alphabet's Google has gained support from lobbying group Airlines for Europe, representing airlines like Air France KLM and Lufthansa, for its proposed search result changes to comply with the EU's Digital Markets Act (DMA). The DMA prohibits favouring Google’s own products, with non-compliance risking fines of up to 10% of global turnover.

Airlines for Europe backed Google's horizontal layout with equal-sized boxes for airlines and comparison sites, but raised concerns over indicative booking dates and price accuracy.

Google may revert to its old "10 blue links" format if disagreements with competitors on DMA-compliant solutions persist.

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Trump says it could be worth keeping TikTok in US for a little while, reports Reuters

General

Dec 23, 2024

President-elect Donald Trump has expressed support for allowing TikTok to continue operating in the U.S., citing its significant role in his presidential campaign, which garnered billions of views on the platform.

His comments contrast with a U.S. law requiring TikTok's Chinese parent, ByteDance, to divest the app by 19 January due to national security concerns. The Supreme Court is set to review the law, which could lead to TikTok's ban if no divestiture occurs.

TikTok argues its U.S. operations are secure, with user data stored domestically by Oracle and moderation decisions made in the U.S., countering security concerns raised by lawmakers.

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Universal Music Group Expands Partnership With Amazon Music, reports Bloomberg

General

Dec 23, 2024

Audio Advertising

Universal Music Group (UMG) has expanded its partnership with Amazon Music to enhance fan engagement, improve product features, and address issues such as AI-generated unlawful content and fraud.

Representing artists like Taylor Swift and Drake, UMG is working to protect royalties from being diverted by bots and fake AI-generated music. The partnership aligns with UMG's broader efforts to reform streaming deals and combat copyright infringement, as evidenced by its recent $500 million lawsuit against French label Believe SA.

This move follows TikTok's discontinuation of its music streaming service and a resolved dispute that briefly removed UMG artists from TikTok.

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Google to Fight Japan’s Claims That It Hobbles Rivals in Search, reports Bloomberg

General

Dec 23, 2024

Alphabet Inc. is preparing to challenge allegations from Japan’s Fair Trade Commission (JFTC) accusing Google of anticompetitive practices, including prioritising Google Search on smartphone default screens. The JFTC has issued a cease-and-desist order, claiming Google obstructed competition.

Alphabet expressed disappointment, stating the regulator overlooked its proposed solutions and confirmed its intent to argue its case. This follows earlier actions where the JFTC accused Google of limiting Yahoo Japan’s ability to compete in targeted search ads.

The case aligns with global scrutiny of big tech firms accused of using their market dominance to unfairly restrict competition.

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