Comscore has appointed Jackelyn Keller as Chief Marketing Officer, leveraging her extensive experience in TV, streaming, digital, and programmatic advertising to drive innovation and collaboration across the media ecosystem.
Previously, Keller held leadership roles at Samsung Ads and Quantcast, contributing to product marketing and strategy. Since 2024, she has advised Comscore on positioning, strategy, and creative initiatives.
CEO Jon Carpenter praised her expertise in operations and branding, emphasising her role in shaping Comscore’s future. Keller aims to advance measurement innovation, focusing on programmatic, streaming, and local markets, aligning with evolving consumer behaviours in the media landscape.